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David Baldwin discusses ‘Navigating the Belief Economy’ in Temerlin Advertising Institute’s ExxonMobil Lecture Tuesday, Feb. 6, 2018

David BaldwinTo reach the next generation of customers, brands must address those customers’ beliefs and ethical concerns, says David Baldwin. The ad man, author and filmmaker is guest speaker for the 2018 ExxonMobil Lecture on advertising, media and communication ethics, sponsored by SMU’s Temerlin Advertising Institute in Meadows School of the Arts.

Navigating the Belief Economy” will take place at 7 p.m. Tuesday, Feb. 6, at the Angelika Film Center in Mockingbird Station, Dallas, followed by a Q&A. A reception and networking event will be held before the lecture from 6-7 p.m. in the Angelika lobby. The event is free, but reservations are requested via Eventbrite.

An award-winning copywriter and creative director, Baldwin is the founder of Baldwin&, a Raleigh, North Carolina-based advertising agency that was named Small Agency of the Year twice in its first five years by AdAge and the American Association of Advertising Agencies. Baldwin and his work have been recognized by The One Show, the Cannes Festival, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kelly Awards, Communication Arts and more. His work and writings have been featured in numerous publications and college textbooks on advertising.

Baldwin was an executive producer for the Emmy-winning film Art & Copy and an associate producer for the Emmy and Peabody Award-winning film The Loving Story. In addition, he has written an acclaimed new book, The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In (Lioncrest Publishing, October 2017). He will share his insights about how the Belief Economy lays the foundation needed to connect with a socially committed audience.

The former chairman of The One Club in New York City, Baldwin is also cofounder and brandmaster of the Ponysaurus Brewing Co. in Durham, makers of “the beer beer would drink if beer could drink beer.”

The ExxonMobil Lecture Series launched in 2003 to promote advertising, media and corporate ethics. ExxonMobil has endowed the lecture series through a grant to SMU’s Temerlin Advertising Institute. The grant supports SMU’s goal of expanding its emphasis on ethics not only in its diverse communications programs but in events offered to the public.

For more information, contact the Temerlin Advertising Institute at 214-768-1878.

> Read the full story from SMU News

SMU celebrates MLK with Dream Week 2018 through Jan. 29

SMU kicked off its annual Martin Luther King Day observance by participating in the City of Dallas’ 2018 MLK Day Parade on Monday, Jan. 15. President R. Gerald Turner and Vice President for Student Affairs K.C. Mmeje were among the University community members who rode the SMU float, walked the parade route on MLK Boulevard, and mingled with fellow citizens.

The celebration continues throughout January with Dream Week 2018 — featuring discussions, screenings, and service opportunities for the entire campus.

> Watch Myles Taylor’s 2018 MLK Day Parade video in a new window video

Dream Week 2018 scheduleSeveral events in January will pay tribute to the life and legacy of Dr. Martin Luther King, Jr., including:

  • SMU’s annual Unity Walk, beginning at 12:30 p.m. Tuesday, Jan. 23 at Hughes-Trigg Student Center Commons
  • MLK Day of Service, in which SMU community members give a “day on” to DFW-area nonprofit organizations, Saturday, Jan. 27
  • Cookie Chat: A Color Purple, hosted by the SMU Women and LGBT Center, noon, Monday, Jan. 29, 313 Hughes-Trigg Student Center
  • MoMac at the Movies: Detroit, 6:30 p.m., Monday, Jan. 29, Angelika Film Center (open to all SMU students)

> Find a complete list of MLK Day volunteer opportunities at the SMU CEL site

> Share on social with the hashtag #SMUMLK18

> Bookmark the Dream Week page at the SMU Multicultural Student Affairs website

SMU Bookstore offers double discounts for faculty and staff during its grand re-opening Nov. 30-Dec. 3, 2017

SMU Bookstore Grand Re-openingThe SMU Bookstore celebrates its grand re-opening Thursday, Nov. 30, 2017 with food, music, demonstrations, and extra discounts for University faculty and staff members.

Present your SMU faculty or staff ID for an extra 10 percent off – 20 percent total – on SMU gear, plus 50 percent off clearance items.

The event takes place 4-7 p.m. on Thursday, but the discounts will last until Sunday, Dec. 3, 2017.

Some exclusions apply, including textbooks and tablets. The extra discount is also not applicable to other discounts and promotions. No discounts are available on gift cards.

For more information, call the SMU Bookstore at 214-768-2435.

Celebration of Lights opens SMU’s holiday season Monday, Nov. 27, 2017

SMU Celebration of Lights 2016

As Thanksgiving Break ended, SMU ushered in the holiday season with one of its most beloved annual traditions: the Celebration of Lights. Sponsored by the SMU Student Foundation, the 2017 ceremony took place Monday, Nov. 27, at 7 p.m. on the Main Quad.

The ceremony features thousands of decorative lights, luminarias lining the sidewalks, seasonal songs performed by student musicians, and SMU President R. Gerald Turner reading the Christmas Story. The public was invited to attend and to share cookies and hot chocolate with the campus community before the ceremony began.

The festivities continue with other beloved traditions:

  • Advent Worship ServiceSMU’s Perkins School of Theology celebrates its Advent Worship Service on Thursday, Dec. 7, at 4 p.m. and 8 p.m. in Perkins Chapel. Both services, under the theme “Ero cras…I shall come tomorrow,” will feature the Seminary Singers, directed by Simon Hill ’17 and accompanied by Hannah Cruse. The 8 p.m. service will include a special performance by the Orpheus Chamber Singers, led by founder and Artistic Director Donald Krehbiel ’83. Readers for the service will be Perkins faculty and staff members including Charles L. Aaron, associate director, Intern Program; Carlos F. Cardoza Orlandi, director, Doctor of Ministry Program; Laura Figura, coordinator of student life; Craig C. Hill, dean; Tamara E. Lewis, assistant professor of the history of Christianity; Evelyn Parker, associate dean for academic affairs and Susanna Wesley Centennial Professor of Practical Theology; Margot Perez-Greene, associate dean for enrollment management; and Mark W. Stamm, professor of Christian worship.
  • All-University Holiday Celebration: President and Mrs. Turner invite all SMU faculty and staff members to their annual holiday reception Wednesday, Dec. 13, from 3:30-5 p.m. in the Martha Proctor Mack Ballroom, Umphrey Lee Center.
  • December Commencement Convocation: SMU celebrates its 2017 December Commencement Convocation Saturday, Dec. 16, at 10 a.m. in Moody Coliseum. Retired and current faculty members will assemble for procession in academic dress no later than 9:40 a.m. in the Miller Champions Club. The ceremony will be livestreamed at beginning at 9:45 a.m.

SMU Physics celebrates Dark Matter Days with a Halloween hunt, Oct. 29-31, 2017

Students paint rocks for Dark Matter Day 2017 at SMU

SMU physics students paint “dark matter” rocks for a Halloween hunt. Jasmine Liu, Christina McConville, Jared Burleson, Taylor Wallace, Bibi Schindler and Elijah Cruda took part.

This Halloween, SMU joins a worldwide celebration of the mysterious substance that permeates our universe: dark matter.

The Department of Physics in Dedman College of Humanities and Sciences has planned a Dark Matter Day celebration – complete with a campus-wide hunt for “dark matter” rocks – and the entire community is invited to join in.

Each Oct. 31, science enthusiasts the world over celebrate “the hunt for the unseen” – the elusive matter that makes up much of the total mass and energy of the universe. Scientists don’t know if dark matter consists of undiscovered particles, or if it can be explained with known physics – but understanding it is key to unlocking the structure of the cosmos.

> Learn more about Dark Matter Day at its official website:

On Sunday, Oct. 29, the department hosts a free public lecture for lay audiences by Maruša Bradač, associate professor, University of California-Davis. The talk begins at 4 p.m. in McCord Auditorium, 306 Dallas Hall, followed by a reception with beverages and light snacks at 5-6 p.m. in the Dallas Hall Rotunda.

SMU’s resident dark-matter expert, Associate Professor of Physics Jodi Cooley, presents a free public lecture for audiences familiar with science, technology, engineering and mathematics (STEM) studies at 4 p.m. Monday, Oct. 30, in 158 Fondren Science Building.

#SMUDarkMatterOn Halloween, Tuesday, Oct. 31, the Dark Matter Rock Hunt begins. The Department of Physics has hidden 26 “dark matter rocks” around the SMU main campus; finders can collect special prizes from the Physics Department office in 102 Fondren Science. The hunt is free and open to the public and will take place 9 a.m.-4 p.m.

Anyone who discovers a rock painted with a dark matter message on the SMU campus is encouraged to tweet a selfie with their rock and tag it #SMUDarkMatter.

> Follow @SMUPhysics on Twitter

“In the spirit of science being a pursuit open to all, we are excited to invite the public to become dark matter hunters for a day,”  Cooley says. “Explore the campus in the search for dark matter rocks, just as physicists are exploring the cosmos in the hunt for the nature of dark matter itself.”

Cooley is part of a 100-person international experiment team that uses ultra-pure materials and highly sensitive custom-built detectors to listen for the passage of dark matter at SNOLAB, an underground science laboratory in Ontario, Canada.

> Read more from the SMU Research blog

Jodi Cooley explains dark matter and its place in the universe in this video. Tap the YouTube screen to watch, or click here to open the Dark Matter Day 2017 video in a new windowvideo

Leading First Amendment lawyer Bruce Sanford to discuss “Trusting the Media in the Age of Trump” at SMU

Bruce SanfordSMU’s 2017 Rosine Smith Sammons Lecture in Media Ethics features one of the nation’s most influential media lawyers in a discussion of the state of the First Amendment, news, and fairness in today’s politically charged news environment.

Bruce Sanford, a partner in BakerHostetler in Washington, D.C., will speak on “Trusting the Media in the Age of Trump” at 8 p.m. Tuesday, Oct. 17, 2017 in Caruth Auditorium, Owen Arts Center. The event is free, and tickets are not required.

Mentioned in The National Law Journal’s list of the 100 most influential lawyers in America (1991), and described by American Journalism Review as one of the most accomplished press lawyers in the nation, Sanford maintains a national practice as a partner in the law firm BakerHostetler, Washington, D.C. His work focuses on representing high-profile clients in cutting-edge and complex matters, frequently with high-stakes public affairs considerations.

Sanford represented President Clinton in the negotiation of a book contract, and first lady Barbara Bush and author John Grisham in libel and copyright cases, respectively. He also serves as general counsel to the Society of Professional Journalists, the largest and oldest organization of journalists in the United States, on Capitol Hill and in Washington.

He is the author of a leading treatise on libel and privacy law, Libel and Privacy (2nd edition 2004), as well as the 2000 best-seller Don’t Shoot the Messenger: How Our Growing Hatred of the Media Threatens Free Speech for All of Us.

The Sammons Lecture Series is presented by the Division of Journalism in SMU’s Meadows School of the Arts.

> Read more from SMU News

Acts of Aggression at SMU’s Pollock Gallery showcases contemporary Guatemalan artists, Sept. 9-Oct. 14, 2017

Manuel Chavajay, Oq Ximtali, 2017 video performance, 400px

Manuel Chavajay, Oq Ximtali, from a 2017 video performance. Image courtesy the artist & Galería EXTRA.

SMU’s Pollock Gallery will present objects, images, texts and social projects by 11 contemporary artists from Guatemala in a new exhibition, Acts of Aggression: An Exhibition About Community. The show runs Sept. 9-Oct. 14, 2017.

Working 20 years after the official end of Guatemala’s civil war, the artists in Acts of Aggression “navigate the reconciliation of historic brutality with ongoing violence, challenge political amnesia, care for themselves and others, and build strategies for working through and around disastrous systemic failures,” according to a press release for the exhibition. Participating artists include Hellen Ascoli, Esvin Alarcón Lam, Edgar Calel, Manuel Chavajay Moralez, Margarita Figueroa, Jorge de León, Reyes Josué Morales, Naufus Ramírez-Figueroa, Gabriel Rodríguez Pellecer, Mario Santizo and Inés Verdugo.

Curator Laura A. L. Wellen will offer a walk-through during an opening reception from 2-5 p.m. Saturday, Sept. 9. The exhibit’s closing day, Saturday, Oct. 14, will feature a talk from 3-5 p.m. with Wellen, Meadows Division of Art Chair James Sullivan, and artists Hellen Ascoli and Reyes Josué Morales.

The exhibition is accompanied by a bilingual (English/Spanish) catalog.

Acts of Aggression exhibit 400pxWellen holds a Ph.D. degree in art history and is a 2017 recipient of the Creative Capital | Andy Warhol Foundation Arts Writers Grant for her website. She is also a 2017-18 Core Program Critic-in-Residence at the Museum of Fine Arts, Houston. Since 2014, she has been working between Houston and Guatemala City, where she runs the apartment gallery and artist residency Yvonne. Her writing has been published in ArtForum, Art Lies, Artishock, Art Review, Arts + Culture Texas and Pastelegram, among other international publications.

The Pollock Gallery is operated by the Division of Art in SMU’s Meadows School of the Arts and is located on the first floor of the Hughes-Trigg Student Center. Gallery hours are 11 a.m.-5 p.m. Tuesday-Friday and 1-5 p.m. Saturday. The gallery is closed Sunday and Monday. Admission is free.

For more information, call 214-768-4439 or visit the Pollock Gallery online.

SMU Physics will project solar eclipse into Dallas Hall Rotunda on Monday, Aug. 21, 2017

SMU physics professors have devised a remarkable way to watch next Monday’s historic solar eclipse: They will use mirrors to turn the historic Dallas Hall Rotunda into a giant viewing chamber.

Weather permitting, Associate Professor of Physics Stephen Sekula will host for students and the public a homebrew viewing tunnel attached to a telescope on the lawn of Dallas Hall. The total eclipse of the sun will take place on Monday, Aug. 21, 2017. The Rotunda event is sponsored by SMU’s Dedman College of Humanities and Sciences and the Department Physics.

The Rotunda image and the viewing tunnel will provide crisp images of the eclipse, and also correspond to NASA’s recommendation to avoid looking directly at the sun, Sekula said. Both methods eliminate the need for certified glasses to avoid eye damage. A surge in demand has made authentic safety glasses hard to find.

“There’s no sense risking your vision, and so this way you can come out and enjoy the eclipse without damaging your eyes,” he said.

Dallas is in the secondary shadow of the eclipse, not the primary shadow, so the region will not see the total phase of the eclipse, but rather 75 percent coverage.

“That’s still quite spectacular,” Sekula said, noting that peak viewing will be around 1:09 p.m. The partial eclipse begins in Dallas at 11:40 a.m. and ends at 2:39 p.m., according to NASA.

Wherever you and your students view the 2017 solar eclipse, don’t forget to observe these safety protocols, shared by SMU Health:

On Monday, Aug. 21, a historic total solar eclipse of the sun will be partially visible in North Texas from about 11:40 a.m. to about 2:40 p.m.  NASA offers recommendations for safely viewing the event because of the potential dangers it poses to eyesight if precautions are not taken. Please see for information.

SMU Dedman College Solar Eclipse Event

Pulitzer Prize-winner Matthew Desmond to give public lecture at SMU Thursday, Aug. 24, 2017

This post was originally published Aug. 18, 2017 and has been updated.

Matthew Desmond

The SMU and Dallas communities are invited to a lecture by Matthew Desmond, the Pulitzer Prize-winning author of Evicted: Poverty and Profit in the American City. The SMU Reads event takes place at 6 p.m. Thursday, Aug. 24, in McFarlin Auditorium.

Desmond, a sociologist and MacArthur “Genius Grant” recipient, went into the poorest neighborhoods of Milwaukee to learn the stories of families struggling to keep even a substandard roof over their heads. The incoming Class of 2021 will discuss the book with faculty and staff members as their Common Reading on Sunday, Aug. 20, before Opening Convocation.

> More on Evicted from the SMU Forum

Desmond is principal investigator of the Milwaukee Area Renters Study, an original survey of tenants in Milwaukee’s low-income private housing sector. Currently a professor of sociology at Princeton University, he previously served as Harvard University’s John L. Loeb Associate Professor of the Social Sciences and co-director of the Justice and Poverty Project. His work has been supported by the Ford, Russell Sage, and National Science Foundations, and his writing has appeared in The New York Times and Chicago Tribune.

He has written on educational inequality, dangerous work, political ideology, race and social theory, and the inner-city housing market. Recently, he has published on the prevalence and consequences of eviction and the low-income rental market, network-based survival strategies among the urban poor, and the consequences of new crime control policies on inner-city women; his writings have appeared in the American Journal of SociologyAmerican Sociological Review, Social Forces, and Demography.

Desmond is the author of three other books: On the Fireline: Living and Dying with Wildland Firefighters (2007), Race in America (with Mustafa Emirbayer, 2015), and The Racial Order (with Mustafa Emirbayer, 2015). He also is editor of the inaugural issue of RSF: The Russell Sage Foundation Journal of the Social Sciences, Volumes 1 & 2: Severe Deprivation in America (2015).

After receiving his Ph.D. in 2010 from the University of Wisconsin-Madison, Desmond joined the Harvard Society of Fellows as a Junior Fellow. His primary teaching and research interests include urban sociology, poverty, race and ethnicity, organizations and work, social theory, and ethnography.

> Follow Matthew Desmond on Twitter @Just_Shelter

SMU Reads was created to encourage reading and support literacy in the Dallas community. Under the program, members of the community join in the University’s annual Common Reading, as chosen by the SMU selection committee. Campus and community participants are invited to take part in gatherings and events focused on the book, including a presentation by the author.

Evicted is available at a number online retailers, including Barnes & Noble. It is also available at a 10-percent discount at the SMU Barnes & Noble Bookstore, 3000 Mockingbird Lane. Call 214-768-2435 for more information.

The presentation is free and open to the public. For more information, visit the SMU Reads homepage:

SMU Guildhall’s 2017 Spring Exhibition takes place Friday, May 19

SMU Guildhall hosts its annual showcase of video games developed by graduating students on Friday, May 19, 2017. The 2017 Spring Exhibition honors Cohort 25 – 36 master’s degree candidates who specialize in art creation, level design, production and programming – and will take place in Building 2 of the SMU-in-Plano campus at 5232 Tennyson Parkway.

Tanya WatsonThe Exhibition includes two Capstone games that are now shipped titles. The 3D platformer Dawn and VR puzzle game Mouse Playhouse both won approval through the Steam Greenlight process for free distribution through the popular Steam gaming platform.

The invitation-only Graduate Reception takes place 6-9 p.m. on Friday evening, following the exhibition. This year’s keynote speaker is Tanya Watson, co-founder of Squanchtendo. The speech and graduation ceremony can be seen live on the SMU Guildhall Twitch channel starting at 6:45 p.m.

These events are open to the public:

  • 2:30-4 p.m.: Exhibition of student games
  • 4-5 p.m.: Capstone Team games presentations
  • 5-5:30 p.m.: Honors Awards

> Learn more about the 2017 Spring Exhibition at the SMU Guildhall website

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