For the Record: Dec. 6, 2007

Cal Jillson, Political Science, discussed Texas Congressman and presidential candidate Ron Paul’s use of the Internet to create grassroots support in an article that appeared in USA Today Nov. 30, 2007.

Matthew Wilson, Political Science, talked about the importance of the abortion issue to the Republican Party’s conservative Christian base, and how it may affect the 2008 election, with Reuters. The article appeared in Swiss Radio International Nov. 28, 2007.

Daniel Howard, Marketing, talked about why gasoline demand has remained steady against increasingly higher prices in The Pittsburgh Post-Gazette Nov. 25, 2007.

Ed Fox, Marketing, discussed the ebb and flow of holiday shopping crowds and the retail industry with The Contra Costa Times Dec. 5, 2007.

Scott MacDonald, Finance, demystified the subprime mortgage crisis in Cheryl Hall’s business column in The Dallas Morning News Dec. 2, 2007.

The Guildhall at SMU was featured in a story on the growing gaming-industry job market in The Dallas Morning News Dec. 3, 2007.

Gwen Beauchamp, Cox School of Business, is a finalist in the 2008 Pillsbury Bake-Off for her Toffee Banana Brownies recipe. She was featured in an article in The Dallas Morning News Dec. 3, 2007, and will compete for the Bake-Off’s $1 million grand prize in Dallas in April.

Research Spotlight: The right stuff, at the right time

holiday-shopper-300.jpgAnyone who has tried in vain to find a Wii console during a holiday shopping excursion knows that supply and demand help drive business success. Not enough inventory or staff means lost sales; too much of either means unnecessary costs. A new approach to estimating demand for products and services has the potential to revolutionize business by allowing organizations to estimate and forecast demand more quickly and accurately. The new technique, which uses an asymmetric model rather than the classic bell-curve distribution to display a “truer” demand curve, was created by Marketing Professor Ed Fox and Operations Management Professors Bezalel Gavish and John Semple of SMU’s Cox School of Business. The researchers derived their distribution by focusing on the purchase timing of individual customers, Fox says: “If we have detailed data about customer transactions, the time between those transactions can be used to derive a distribution for total demand.” Read more at the Cox School website.

For the Record: Nov. 15, 2007

Ed Fox, Marketing, helped design a survey of major grocery chains in the Dallas-Fort Worth area for The Dallas Morning News. He is featured in an article on the survey’s results that appeared in the Morning News Nov. 11, 2007.

John Attanasio, Law Dean, discussed the mission of the law school in an article on the growing number of Christian-based law schools in the Houston Chronicle Nov. 9, 2007.

Elaine Heath, Theology, and Mark Chancey, Religious Studies, have received Sam Taylor Fellowships from the Division of Higher Education, United Methodist General Board of Higher Education and Ministry. Heath’s Fellowship will support her research on emerging neo-monastic communities in the United States, which will result in a book to be published next year. Chancey’s Fellowship will support travel to archaeological sites in Galilee and the Golan Heights to research his upcoming book on the archaeology of Palestine in the Hellenistic and Roman periods, from Alexander the Great through Constantine.

George Martinez, Law, discussed an Irving, Texas lawsuit to force the adoption of single-member City Council districts and what it may mean for minority representation with the Fort Worth Star-Telegram Nov. 8, 2007.

Dennis Cordell, History, was lauded for receiving SMU’s 2006-07 Faculty/Staff Volunteer of the Year award in the Summer/Fall 2007 issue of LifeLines, the newsletter of AIDS Arms Inc. He is chair of the agency’s Program Services committee, which oversees programs including operation of its medical and legal clinic, maintenance of testing and counseling centers, and partnerships with Latino and black community services.

Tihda VongkothSenior music major Tihda Vongkoth (right) has won the 2007 Keroupe Zildjian Concert Percussion Scholarship. College undergraduate percussionists worldwide participated in the competition, sponsored annually by the Zildjian Company, a renowned maker of cymbals and percussion instruments. Vongkoth is a student of Douglas Howard, Kalman Cherry and Drew Lang; she performs with the Meadows Percussion Ensemble, the Meadows Symphony Orchestra and the Meadows Wind Ensemble. Read more.