Second Century Campaign kicks off with $750 million goal

Second Century Campaign balloon drop

SMU has launched the largest fund-raising campaign in its history, aimed at achieving a dramatic increase in academic quality and impact. The University kicked off the public phase of the campaign at a campus rally Sept. 12, announcing a goal of $750 million for “SMU Unbridled: The Second Century Campaign.”

“This is a historic time to be at SMU,” said President R. Gerald Turner at the kickoff event. The campaign already is off to a running start, with nearly 30,000 donors providing $317 million in commitments during the two-year quiet phase of the campaign.

“It gives me unbridled joy that the primary focus of the campaign is to enrich the academic experience at SMU,” said SMU Provost Paul Ludden.

SMU Trustee Carl Sewell, a member of the Campaign Executive Committee, praised faculty and students, calling them “the heart of the University.” He asked the audience to “join in this stampede” as the ceremonies drew to an end.

The campaign’s five-year public phase will coincide with the centennial of the University’s founding in 1911. SMU opened in 1915.

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SMU Unbridled: The Second Century Campaign website