The SMU Marketing & Communications team invites campus community members to participate in brand training and share their great SMU stories as SMU brand ambassadors.

Explore the updated SMU brand

To help faculty and staff with marketing, strategic planning and more, an updated SMU brand toolkit is online. The toolkit contains:

  • An overview of the SMU brand and what it stands for
  • Examples of language, tone, voice and personality that you can use to reach your targeted audiences
  • Key messages that provide a guide for aligning your content with SMU’s brand

If you would like to learn more about the updated brand, attend a training session in January in the Hughes-Trigg Student Center Forum. Sessions are scheduled for Tuesday, January 15, from 9:30 to 11 a.m. and Wednesday, January 16, from 3 to 4:30 p.m. Please register for a session here.

Share your SMU stories

Marketing & Communications shares stories that show the impact Mustangs make in the world and how SMU helps shape them. For example, if you haven’t already seen them, check out the stories about the paleontology research now on exhibit at the Smithsonian – and the Mustangs behind it. And watch this video of highlights from 2018 for even more inspiration.

Have a great story – your own or one about a student, faculty or staff member, or alum? Please tell us about it.