SMU Meadows students are big winners at the 2017 AAF Dallas ADDY Awards

SMU ADDY Award winners 2017
SMU’s 2017 student ADDY Award winners, pictured left to right: Jackson Foley, Tiffany Giraudon, Helen Rieger, Liz Martinelli, Samantha Butz and Morgan Hoff.

Students of the Temerlin Advertising Institute (TAI) in SMU’s Meadows School of the Arts won multiple honors in the Student category of the 55th annual American Advertising Federation (AAF) American Advertising Awards local competition.

The awards were presented at a ceremony hosted by AAF Dallas on Thursday, Feb. 23 at The Bomb Factory in Deep Ellum. The trophies are known as the ADDYs.

SMU students won four awards in four categories, including two of the four gold awards presented to student entries, as well as two silver awards. All silver- and gold-winning submissions are eligible to advance to the district-level competition in Fort Worth, April 6-8.

The winning entries, and their creators:

Gold Awards:

  • CLIENT: Hypnotic Donuts
  • CATEGORY: Illustration
  • CREDITS: Tiffany Giraudon and Helen Rieger
  • CLIENT: Charity Navigator
  • CATEGORY: Integrated Campaigns
  • CREDITS: Helen Rieger and Jackson Foley

Silver Awards:

  • CLIENT: Zero Gravity
  • CATEGORY: Logo Design
  • CREDITS: Samantha Butz
  • CLIENT: Bands in Town
  • CATEGORY: Magazine Advertising
  • CREDITS: Morgan Hoff and Liz Martinelli

“I am thrilled with the culture of creativity that has formed in Temerlin Advertising Institute,” said Steve Edwards, TAI director. “With the addition of Mark Allen to the faculty, along with Willie Baronet and Cheryl Mendenhall, we have a team of experts who push students to push themselves creatively. The results are students winning a greater number of awards, and more prestigious awards, each year. We are especially proud that these students are competing successfully for professional opportunities at the hottest advertising agencies in the country.

“We also applaud the efforts of AAF Dallas to identify, recognize and promote our young talent,” said Edwards. “Without their support and the hours put in by volunteer judges, none of this would have been possible. We look forward to seeing Sam, Morgan, Liz, Jackson, Helen and Tiffany bring home awards from the regional and national competitions.”

> Read the full story – and see the ADDY-winning campaigns – at SMU News