SMU schools, departments and offices can now order updated letterhead, envelopes, notepads and business cards online, through the SMU stationery store operated by Marfield Corporate Stationery.
Following the conclusion of The Second Century Celebration and the finale of The Second Century Campaign, the University began to phase out use of the “SMU Unbridled 100” logo. This also gave the Office of Integrated Marketing the opportunity to incorporate the SMU tag line, “World Changers Shaped Here,” into more of the University’s identity materials, including stationery.
Other changes are more subtle. The most prominent is that on several styles of business cards, while all of the individual’s information is printed on the front of the card, many schools have added the school website and social media information to the back. The University continues to offer a “two-sided” card for those who include more individual information than can fit on one side of the card, such as departmental websites and social media accounts.
Marfield will continue to update the online store over the next several weeks so that all of the preview functionality for center and institute stationery reflects the new designs. Any stock ordered through the site from this point forward will have the updated look.
Integrated Marketing confirms that all individuals and offices may use up existing stationery stock, with or without the “SMU Unbridled 100” logo.