Students in the Temerlin Advertising Institute in SMU’s Meadows School of the Arts took top honors in the Student division of the 2011 American Advertising Federation ADDY® Awards local competition, hosted by the Dallas Ad League Feb. 17 at Edison’s in Dallas.
The ADDY® Award program is the world’s largest advertising competition, with more than 40,000 entries annually in student and professional categories. The contest is unique among advertising creative competitions in that it includes three levels of judging: local, regional and national. Winning an ADDY® at each level qualifies the work to progress to the next higher level.
SMU students won 10 awards in six categories, including six bronze, two silver and two gold.
“SMU’s standing as a true creative bright spot has now been proven with the hardest-to-reach and most competitive part of the advertising and design industries – the creative competitions,” said Patty Alvey, distinguished chair and director of the Temerlin Advertising Institute. “[This] was a wonderful endorsement of the accomplishments of our faculty and students.”