Red & Blue Scrimmage kicks off 2009 football season

'Doak Wants You' posterThe smiling image of SMU’s only Heisman Trophy winner has become the face of a student-run campaign to bring out Mustang fans for a first look at the University’s 2009 football team.

SMU students have begun to see advertising posters featuring SMU football alumnus Doak Walker, encouraging students to attend the annual Red and Blue Scrimmage at 1 p.m. April 25 at Gerald J. Ford stadium.

Beginning at 11:30 a.m. Saturday at Doak Walker Plaza, there will be free food, giveaways, contests and a live performance by The Big Red Rooster sponsored by the W Hotel of Dallas. Food will be provided by Pluckers, Pokey O’s, Olivella’s and Celebrity Bakery. Fantastic prizes and giveaways include a Dallas Mavericks signed basketball, a signed Dirk Nowitzki jersey, an Impeccable Pig necklace and a $100 gift certificate to Kenichi.

The scrimmage is free to students, alumni, and the surrounding community and showcases the SMU football team’s talent and plays for the upcoming season.

The SMU Cox School of Business Honors Marketing Practicum class has been working with the SMU Athletic Department to plan the pre-scrimmage festivities.

“We want to pack the stadium full of fans to show how much spirit and encouragement SMU has,” says Practicum Class member Lauren Wright. “This is a chance to start something big here on campus that lasts for years after we have graduated. We can come back to attend the scrimmage and see how much it has grown.”

The Honors Marketing Practicum class functions much like a marketing agency with different departments. It is their semester project to plan and execute a campaign and event for the Annual Red and Blue Scrimmage in hopes of creating awareness and increasing attendance.