Pollster, author and lecturer John Zogby challenges conventional wisdom about the United States as isolated from the world, politically fragmented and preoccupied with material pleasure in his new book, The Way We’ll Be: The Zogby Report on the Transformation of the American Dream. He will discuss his findings in SMU’s ExxonMobil Lecture Series on Ethics in Advertising at 8 p.m. Oct. 1 in Caruth Auditorium, Owen Arts Center.
Zogby used thousands of polls conducted by his firm, Zogby International, to examine “the American dream in transition.” He writes that this transition is defined by four “meta-movements”:
- living with limits as consumers and citizens
- embracing diversity of views and ways of life
- looking inward to find spiritual comfort
- demanding authenticity from leaders, the media and institutions
The lecture will follow a 7 p.m. pre-reception and will be followed by a 9 p.m. reception, both in Taubman Atrium. The event is sponsored by SMU’s Temerlin Advertising Institute in the Meadows School of the Arts and by the World Affairs Council of Dallas-Fort Worth. Admission is free; tickets are required. For more information, contact the Meadows Ticket Office, 8-2787 (8-ARTS).