We are pleased to share the latest SMU email marketing initiative progress with Salesforce Marketing Cloud. Our pilot users in the Cox School of Business, Meadows School of the Arts, Annual Giving and Alumni Relations, and Marketing and Communications are experiencing notable success with the new platform, using its features to engage their alumni and […]
Author: Cresencio Cantu
Marketing
Our vendor – Huron Consulting – for the Salesforce Marketing Cloud email tool implementation was on campus on December 4 to share the results of the first two months of this project. They shared summaries of stakeholder and marketing readiness surveys as well as their recommendations from a governance, martech stack, staffing and business unit […]
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Demonstration of new email technology
Leveraging the results of the survey from email users on campus, a list of features was created, and an RFP process ensued. Several email platform demonstrations were held, and a winning solution chosen. Salesforce Marketing Cloud will be the email platform for SMU. A recording is available if you missed the live demonstration.
To provide guidance in the implementation of a new email marketing system, the Email Solution Implementation Leadership Committee (ESILC for short, we like our acronyms!) was created. It is composed of a cross-functional group of individuals across SMU to provide a representative perspective across campus. This group is advising on new processes, roles and responsibilities, […]
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Survey of email users at SMU
Before selecting an email platform for use across SMU, it was important to understand the needs of email users at SMU, in particular those who send mass communications. A survey was conducted from May 31 to June 14 to gather this information. One hundred twenty-five people representing all schools and units responded. Some of the […]
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How did this project come to be?
The transformation of email technology and practices at SMU has its roots in an email audit of alumni and donors conducted during Fiscal Year 2023. SMU hired Blue State Digital – experts in fundraising and digital marketing with long experience with leading universities – to analyze SMU’s existing email communications practices with alumni and donors, both […]