Author: Bill Robinson

As 2024 draws to a close, SMU’s Email Marketing Project is making progress. Schools and units continue to use Salesforce Marketing Cloud to enhance their engagement with alumni and donors, with many reporting impressive open rates. The implementation of SFMC for internal communications is also moving forward, paving the way for more effective and targeted […]

We are excited to share the latest updates on our efforts to implement the Salesforce Marketing Cloud platform across campus. This powerful tool will help streamline communications and enhance how we engage with our internal and external audiences. Internal Communications Assessment OIT has begun a thorough assessment of how Marketing Cloud can improve internal communications […]

Salesforce Marketing Cloud is now live across campus, enabling schools to connect with alumni and donors. Representatives from each unit meet weekly as part of the Center of Excellence Committee to review the message calendar, address questions and assess data needs, enhancing user experience and engagement. OIT has created an onboarding checklist to guide new […]

SMU is making great strides with the implementation of Salesforce Marketing Cloud. Over the past month, the Dedman College of Humanities and Sciences, Dedman School of Law, Lyle School of Engineering, Perkins School of Theology, Simmons School of Education and Human Development, Guildhall, and CAPE/GOCE have joined the platform. These schools are now actively engaging […]

Our implementation of the new email marketing platform, Salesforce Marketing Cloud, is picking up speed. Currently in phase two, we are introducing additional schools and units to the platform, with new users actively engaging in online training modules and video tutorials developed by Marketing Cloud and the Office of Information Technology. On the data front, […]

Our email marketing project with Salesforce Marketing Cloud is progressing well. Our time with Huron, the implementation partner, is complete. In June, OIT will release online training modules and video tutorials leading up to expanding the platform to other schools and units for alumni and donor communications. These resources will be directly distributed to current […]

The IP warming process, crucial for smooth email delivery, is going well and will conclude by April 11. This process gradually increases email volume, establishing trust with email providers to ensure our messages are delivered effectively and avoid being flagged as spam. In terms of data integration, progress has been made in combining common and […]

We are making important progress toward going live with the first phase of the email marketing project. Virtual training for pilot users of the Salesforce Marketing Cloud Email Studio platform begins this week, and additional training resources and new FAQs about Email Studio and Journey Builder are available on the project website. User Acceptance Training […]

Huron Consulting, our vendor for the Salesforce Marketing Cloud implementation project, is finalizing the training plan for the initial rollout of the email studio platform. Virtual training sessions will be available in March. Pilot users will receive an invitation to attend specific sessions depending on their role and responsibilities using Marketing Cloud. Training resources are […]