Huron Consulting, our vendor for the Salesforce Marketing Cloud implementation project, is finalizing the training plan for the initial rollout of the email studio platform.
Virtual training sessions will be available in March. Pilot users will receive an invitation to attend specific sessions depending on their role and responsibilities using Marketing Cloud. Training resources are also available on the project website.
We will also start user testing and IP warming next month. IP warming builds trust for the new sender by gradually increasing email volume from a few hundred to thousands. This ensures major email providers trust the messages are not spam.