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Marketing Cloud email project moves forward
Salesforce Marketing Cloud is now live across campus, enabling schools to connect with alumni and donors. Representatives from each unit meet weekly as part of the Center of Excellence Committee to review the message calendar, address questions and assess data needs, enhancing user experience and engagement. OIT has created an onboarding checklist to guide new…
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SMU expands Salesforce Marketing Cloud to more schools, units
SMU is making great strides with the implementation of Salesforce Marketing Cloud. Over the past month, the Dedman College of Humanities and Sciences, Dedman School of Law, Lyle School of Engineering, Perkins School of Theology, Simmons School of Education and Human Development, Guildhall, and CAPE/GOCE have joined the platform. These schools are now actively engaging…
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Accelerating Ahead: Our Journey with Marketing Cloud Moves Forward
Our implementation of the new email marketing platform, Salesforce Marketing Cloud, is picking up speed. Currently in phase two, we are introducing additional schools and units to the platform, with new users actively engaging in online training modules and video tutorials developed by Marketing Cloud and the Office of Information Technology. On the data front,…