Mr. Stanley’s Birthday!!!

Stanley Marcus with Coco Chanel at Neiman Marcus Fashion Exposition Award Presentation, 1957


April 20 – it’s Mr. Stanley’s birthday! Born in Dallas, Stanley Marcus (April 20, 1905 – January 22, 2002) was the eldest son of Neiman Marcus store founder Herbert Marcus. He attended Harvard University where he graduated in 1925. It was during his years in Cambridge that he began his life-long hobby of collecting rare books. At the DeGolyer Library, besides his personal manuscripts and papers, the extensive Marcus book collection is also housed.

Joining the founders, other family members came into the store business. After the Harvard Business School, in 1926, Stanley joined the firm. He was a creative man with new ideas for the retail market. Soon, he conceived the idea of weekly fashion shows, the first in the country, and he introduced bridal shows. Eventually, all four Marcus brothers worked in the store and each made his own unique contributions. To avoid confusion between the many Mr. Marcus’s, staff members started using their first names, calling them Mr. Herbert, Mr. Stanley, Mr. Edward, Mr. Herbert, Jr. and Mr. Lawrence.

Chanel at Neiman Marcus Dallas with Mr. Stanley, 1957.

In 1938, Stanley inaugurated the Neiman Marcus Award for Distinguished Service in the Field of Fashion, bringing European and American fashion designers and women of style to Dallas. Called the “Oscars of the Fashion Industry,” among others the Neiman Marcus Fashion Awards were given to: Coco Chanel, Yves Saint Laurent, Christian Dior, Salvatore Ferragamo, Emilio Pucci, Pierre Balmain, Grace Kelly, Cecil Beaton, Estee Lauder, Valentino, Bill Blass, and Oscar de la Renta.

For the 50th anniversary of the store, in 1957, Mr. Stanley had the brilliant idea of bringing international culture to North Texas in the form of the first Fortnight event celebrating France. Almost overnight, the downtown store was transformed complete with a French theme and products throughout, and Fortnight was an instant success. Besides culture, fashion, and fun, the educational aspects of the Fortnights were equally important to Stanley. Fortnight, focusing on different countries around the world, continued to be a much-loved annual event in Dallas into the 1980s.

Stanley Marcus was an intelligent, cultured man with innovative business instincts. He had a wide array of interests, knowledge and world-wide acquaintances and was an important citizen in the changing city of Dallas.