Dedman College of Humanities and Sciences Dedman College Research

Bumble founder and SMU alumna Whitney Wolfe Herd on Master of Scale

Master of Scale

Originally Poster: July 29, 2019

About this episode:

Bumble founder Whitney Wolfe Herd knows: The smallest feature can make or break your product. This is what Wolfe Herd tapped into when she founded a dating app that required a whole new way of communication. She has become a master of understanding what her users want, and then making the small changes to Bumble that help them achieve their goals. Listen