Originally Posted: October 2018
BY MEREDITH MCBEE ’19
Whitney Wolfe Herd ’11 is inside her second-floor office at the Bumble headquarters in Austin, Texas, pacing back and forth. One hand clutches her phone, while her free hand slices the air. She buzzes around the room, navigating her way through the plush pink chairs as if she is running an obstacle course.
Herd is the founder and CEO of Bumble, a social connection app that empowers women to make the first move. In just four years, her female-centric business has grown to more than 35 million users in 160 countries.
In tech speak, her company is a unicorn, a startup valued at a billion dollars or more. Wolfe Herd is something of a mythological creature herself as one of the creative disruptors behind the digital romance revolution. She is a co-founder of the Tinder dating app and the visionary force behind Bumble, America’s fastest-growing dating app.
Drawing on her own experience as the target of cyberbullying, Wolfe Herd reinvented the dating space with Bumble. She shaped an environment where users were required to mind their manners and women felt safe, respected and in control. The app’s basic interface is familiar. Users swipe right on the profiles of potential dates in whom they are interested, and left on those they’re not. Bumble upends the archaic tradition of men making the initial contact; instead, in heterosexual matches, women must start a chat within 24 hours or the match expires. READ MORE