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Dedman College of Humanities and Sciences

With a new digital launch, Dedman College grad’s Dallas fashion startup hopes Imprint suits men

Dallas Morning News

Originally Posted: April 14, 2016

Dallas fashion startup Edition Collective is launching a new mobile app and new website today for its high-end men’s online clothing shop, which it’s now calling Imprint.

Matt Alexander (Rex C. Curry/Special Contributor)

Matt Alexander (Rex C. Curry/Special Contributor)

“Need is a fairly generic word,” Alexander said. “If we’re going into a world where we are going to raise a substantial amount of capital, we need to have a brand we have complete ownership of and that stands apart.” READ MORE