Dedman College Research Faculty News History

Alexis McCrossen, History, Apple watch will need a social revolution


…With the Apple Watch, Tim Cook and company are now hoping to push us through a similar social revolution. And because that’s such an enormous task, it too may be a flop—at least initially. Alexis McCrossen, a Southern Methodist University professor and author of a book on the history of clocks and watches, believes that, much like the original wristwatch, it has too much to overcome.

“They’re making two bets,” she says of Apple. One bet is that people want bigger screens and more visible access to information, she explains, and that’s why the iPhone 6 is bigger. But then the company has hedged that bet with Apple Watch, in case people are more interested in having information on them at all times. “But the thing is,” she says, “your iPhone can be on you all the time too.” READ MORE

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