The hard work and extraordinary impact of Second Century Campaign volunteers both in Dallas and around the United States were apparent at the May 6, 2010, Campaign Executive Committee (CEC) meeting. The CEC comprises the 15-member Campaign Leadership Council and co-chairs and ex officio members of Campaign Steering Committees. Also attending were SMU deans and vice presidents, the director of athletics and staff from Development and External Affairs. Following are summaries of reports presented during the meeting. Financial figures are as of May 31, 2010.

Campaign Leadership Council

Convening Co-chair Remarks

Welcoming: Gerald J. Ford ’66, ’69, campaign convening co-chair
Mr. Ford welcomed attendees, who gathered in the Hughes-Trigg Student Center ballroom. After congratulating volunteers on their continuing efforts on behalf of The Second Century Campaign, he led the CEC through co-chair and steering committee reports on campaign activity since the December 3, 2009, CEC meeting.

President’s report

Reporting: R. Gerald Turner, president
The campaign achieved a 21 percent annual undergraduate alumni participation rate for the fiscal year…36.5 percent of alumni have participated in the campaign thus far, making progress toward achieving a 50 percent participation goal for the entirety of the campaign…campaign has generated a total of $438 million in commitments thus far…recent positive developments include SMU’s participation and victory in the Hawaii Bowl; Bush Presidential Center progress; first annual Inside SMU event; new Caruth Hall dedication; New Orleans campaign event; Denver campaign kickoff; construction progress on Annette Caldwell Simmons Hall…gifts have increased endowed professorships to 79…new gifts include scholarship funding for international undergraduates; $2.5 million to Dedman School of Law; gifts establishing Hunter and Stephanie Hunt Institute for Engineering and Humanity; funding for Mary Alice and Mark Shepherd, Jr. ’42 Atrium in new Caruth Hall; $1 million for Bill and Susan Cooper Centennial Fountain.

Student quality

Reporting: Carl Sewell ’66, campaign co-chair
Thanks to investment in scholarships, the average SAT score of 1242 for students entering in fall 2009 was SMU’s highest ever, en route to a goal of 1300…$16 million in new scholarship commitments brings the campaign total thus far to $102 million toward a goal of $200 million for the student quality priority…endowed funding for 207 scholarships has been received thus far in campaign…average SAT score of current merit-based scholarship students is well above 1300.

Faculty and academic excellence

Reporting: Caren H. Prothro, campaign co-chair
SMU has received $210 million thus far toward a total goal of $350 million for the faculty and academic excellence priority…17 new faculty positions have been endowed, 21 more needed to achieve University goal of 100…new campus construction provides more than 128,000 square feet of academic space, a total that does not include renovated space…fundraising strategy focuses on Centers of Excellence that comprise faculty endowments, research endowments and graduate fellowships.

Campus experience

Reporting: Ruth Collins Sharp Altshuler ’48, campaign co-chair
Campaign has raised $96 million toward a total goal of $200 million for the campus experience priority…renovation and expansion projects include new student and faculty housing at Taos campus; new Bill and Susan Cooper Centennial Fountain; renovation of Umphrey Lee grand ballroom scheduled for fall completion…other successes include continuing support for Hegi Career Center; investment in student activities such as GameStop Lounge in Dedman Center for Lifetime Sports; and study abroad programs.

Bush Presidential Center

Reporting: Ray L. Hunt ’65, campaign co-chair
Bush Presidential Center has received $240 million toward a total goal of $300 million…under an agreement, SMU receives 15 percent of donations to center beyond agreed targets…a total of 70,000 donors have contributed to the center thus far…groundbreaking ceremony to take place in mid-November…Bush Institute has created a PBS show titled “Ideas in Action” with Jim Glassman, and SMU will be mentioned in every show…recent institute activity includes symposia on educating women in Afghanistan, U.S. energy policy and other topics.

Campaign Steering Committees


Reporting: Royce E. (Ed) Wilson, co-chair
Since December 2009 the committee has hosted four events resulting in two major gift commitments…events include July 10 gathering for prospective major gift donors at Soldier Field featuring Coach June Jones…plan of action includes two major events and a series of small cultivation dinners.


Reporting: Elisabeth Martin Armstrong ’82, co-chair
The Denver campaign kickoff and first steering committee meeting was held April 7 with President Turner and Brad E. Cheves, vice president for DEA, attending…new steering committee includes 11 members representing SMU classes from 1964 to 1992 plus current parents…committee’s immediate focus is prospects who can make major gifts in near future…summer cultivation event was hosted by Nikki Lampkin Lockton ’92 and Steve Lockton ’89.

Los Angeles

Reporting: Marion Palley, Kelly Allen Welsh ’78, co-chairs
Ongoing outreach to potential prospects at strategic gatherings…committee is examining ways to connect with parents soon after their return from Parents’ Weekend…other plans include identifying accomplished California alumni to speak at cultivation gatherings.

San Francisco

Reporting: C. David Cush, ’82, ’83, co-chair
Since fall kickoff, committee has focused on prospect list review and identification…two new major gift commitments for scholarships and Caruth Hall…Stephen A. Corley ’90 hosting Alumni Chapter event at Monticello Vineyards in Napa Valley.

International Regions

Reporting: Helmut Sohmen ’66, co-chair
Campaign trip to cities in the Far East proved successful, including Shanghai gathering which drew 350 alumni, parents and friends; the trip emphasized the importance of SMU’s growing international presence; gifts announced during the trip included the expansion of the Sohman Scholarship Program for Chinese students in Dedman School of Law and the establishment of a scholarship for Chinese undergraduates supported by the Barachel Foundation…similar cultivation trips are being planned in Latin America and Mexico, and the committee is considering a trip to Europe… four new steering committee members have been recruited.

Atlanta, Houston, New York, St. Louis

Reporting: Brad E. Cheves, vice president for DEA
Two new commitments, including a Cox BBA Scholars endowment, have come from donors in Atlanta; scheduled events included cultivation gathering with Athletics Director Steve Orsini and major gift prospect dinner at home of Atlanta Co-chairs Jennifer D. Flanagan ’82 and Martin L. Flanagan ’82 featuring José Antonio Bowen, Meadows School dean…Houston donors have provided four new leadership commitments as well as a new President’s Scholar endowment; upcoming Cox School of Business gathering…New York committee has hosted a series of dinners for small groups of major contributors, including events hosted by or attended by Al Niemi, Cox School dean, José Antonio Bowen, Meadows School dean or Geoffrey Orsak, Lyle School dean…St. Louis Co-chairs John St. Eve and Nancy St. Eve have hosted and sponsored several prospect dinners at their restaurant, Nachomama, resulting in the establishment of new annual scholarships in Cox School of Business and Dedman College.

Central University Libraries

Reporting: Ann Warmack Brookshire ’77 and Tavenner C. Lupton, III ’79, co-chairs
Steering committee members M. Janice Calvin Cravens ’70 and Juli Callan Harrison ’70, ’72 hosted Friends of SMU Libraries’ 2010 Tables of Content fundraiser…first annual Literati Award presented to screenwriter James B. Hart ’69…libraries hosting faculty research spotlight with Dedman College to highlight faculty experts and library resources as a way to reach out to new prospects.

Cox School of Business

Reporting: David B. Miller ’72, ’73, co-chair
Seven new President’s Scholarships supporting Cox School students and 22 new annual endowed BBA and MBA scholarships were received recently…other gifts include a generous contribution from Campaign Co-chair Carl Sewell ’66 and Peggy Higgins Sewell ’72 and $500,000 from Dan Friedkin and Debra L. Friedkin and their parents…first annual L. Frank Pitts Award Luncheon honoring Campaign Co-chair Ray L. Hunt ’65 raised more than $200,000 for the Maguire Energy Institute.

Dedman College of Humanities and Sciences

Reporting: Kelly Hoglund Compton ’79 and Frederick B. Hegi, Jr. ’66, co-chairs
William M. Tsutsui, a specialist in Japanese economic and business history, has accepted appointment as the new dean of Dedman College…the steering committee hosted four recent faculty research spotlights in private homes that support efforts to engage the community and identify key prospects…funds have been raised for 13 annual and two endowed Dedman College Scholarships…other recent gifts include anonymous $1 million contribution for the Glenn Linden Professorship; $800,000 from the Embrey Family Foundation for the Embrey Human Rights Program; a gift from the Summerfield G. Roberts Foundation in support of graduate students working on doctorates in Texas history; and a gift to the Asian Studies Program in support of students participating in the SMU in Beijing Program, the Asian Studies lecture series and faculty research awards.

Dedman School of Law

Reporting: Alan D. Feld ’57, ’60 convening co-chair
Campaign has enabled the addition of the W.W. Caruth Child Advocacy Clinic…new scholarship commitments from Helmut Sohmen ’66; Co-chair Wayne Watts ’80; Marshall P. Cloyd ’60; and an anonymous donor…Co-chair Marilyn Hussman Augur ’89, provided a gift to endow the Chief Judge Richard S. Arnold Rule of Law Professorship…cultivation events in Houston included reception hosted by Rusty Hardin ’75 and a dinner hosted by Marshall Cloyd.

Lyle School of Engineering

Reporting: Bobby B. Lyle ’67, convening co-chair, and Karen Livesay Shuford ’70, co-chair
New Caruth Hall was dedicated in April… recent donations include a gift from Elizabeth Schrodel Perry ’84, ’91; $1 million from Mary Alice Shepherd and on behalf of her late husband, Mark Shepherd, Jr. ’42; a gift from Donald A. Berg ’70, ’77 and Belle Stumberg Berg ’71, for the Hunter and Stephanie Hunt Institute for Engineering and Humanity; a gift from Richard L. Rotto ’62 and Barbara Lange Rotto ’64 for the Center for Engineering Leadership; and a gift for an endowed scholarship from former professors Ting L. Chu and Shirley Chu.

Meadows School of the Arts

Reporting: John S. McFarland ’59, ’61, convening co-chair
Three new endowments for Meadows Scholarships, including one endowed by William A. Custard ’57 and Linda Pitts Custard ’60, ’99…gifts for 12 new annual Meadows scholarships brings to 33 the total number of Meadows scholarships…the Meadows Foundation will provide a one-to-one matching grant for up to $5 million for funds received by the Meadows Museum…$250,000 received to support a joint program with Cox School…Meadows Showcase program is organizing cultivation dinners in private homes…Meadows at the Winspear event honoring John C. Tolleson ’70 and Debbie Tolleson raised $300,000 for the Meadows Scholarship Program.

Perkins School of Theology

Reporting: Dodee Frost Crockett ’03 and Kay Prothro Yeager ’61, co-chairs
Following construction of Prothro Hall and renovation of Selecman and Kirby halls, the steering committee’s focus is shifting to programmatic priorities…a task force is raising $9.5 million for the graduate program in religious studies…plans are underway for funding a $1.5 million endowed faculty chair and a $1 million endowed professorship in Methodist history and practical theology…”Public Life, Personal Faith” lecture in February raised $52,000…”Faith in Business” luncheon series is also providing a forum for prospect outreach.

Annette Caldwell Simmons School of Education and Human Development

Reporting: Richard H. Collins ’69 and Connie Blass O’Neill ’77, co-chairs
Annette Caldwell Simmons Hall dedication will take place September 24…ten rooms have been named in the new facility thus far; prominent naming opportunities, including pavilion, remain…Coach June Jones has committed to give $100,000 to the school…events such as the Simmons Luminary Award, the Education Policy and Leadership Program and an event featuring Simmons School professors and hosted by Donald W. Winspear and Ellen Needham Winspear ’95 are raising community awareness and enthusiasm…the next Luminary Award dinner is slated for January, 2011.

Faculty and Staff

Reporting: Harold W. Stanley, co-chair
As of April 2010, each of SMU’s 15 schools and units has passed the 25 percent annual participation level; 12 schools or units have passed the 50 percent participation level…62 percent of faculty and staff have contributed to the campaign thus far…faculty and staff annual campaign kicks off September 22.


Reporting: Denny R. Holman ’67, co-chair
Thanks to Mustangs’ Sheraton Hawaii Bowl success, the Mustang Club has experienced a 50 percent increase in member/donor participation. Through April 30, a total of $1.8 million in contributions was received…work continues on SMU Payne Stewart Golf Learning Center at Dallas Athletic Club, thanks in part to donations from steering committee members.

Campus and Student Life

Reporting: Richard Ware ’68, co-chair
Naming opportunities for SMU’s residential commons are among the steering committee’s top priorities…the committee recently toured the SMU Band’s current practice facility in Perkins Natatorium as well as proposed new Band Hall at the south end of Dedman Center; the new Band Hall provides a major naming opportunity; goals for the band include $3 million for building construction and $2 million for scholarships and operations.