In this Campaign Update we’re pleased to bring you news of the remarkable progress of SMU Unbridled: The Second Century Campaign. Donors are providing leadership gifts that are making an immediate impact and ensuring continued and consistent progress in years to come. But even as we celebrate leadership commitments we equally appreciate gifts at all levels, because they represent the breadth of participation in the campaign. These gifts, including annual giving by alumni, parents and friends, are truly the foundation of SMU’s funding. While endowments provide permanent, invested funding, unrestricted annual giving supports the day-to-day operations of the University, from library books and technology to scholarships and faculty salaries.

The Second Century Campaign set two goals for participation: that the campaign would engage 25 percent of alumni each year, and that 50 percent of alumni would give over the course of the campaign. We are making progress on both those goals. We achieved 21 percent annual participation among undergraduate alumni for the fiscal year ending May 31, up from 19 percent in FY ’09 and 15 percent in FY ’06. And 36.5 percent of alumni have made a contribution thus far during the campaign.

The message is clear: greater numbers of alumni are energized by the continued progress of their alma mater and want to take an active role in providing support. Equally clear is the impact of this growing participation. Combined contributions to the SMU Fund and the SMU Parent Fund for FY ’10 totaled $1.4 million, double the amount contributed in FY ’03 and significantly more than the $900,000 total for FY ’06, the year before the start of the campaign’s quiet phase. We also are grateful for the leadership provided by volunteers guiding the annual fund effort – Ken S. Malcolmson ’74, Alumni Board chair, and Elisabeth Martin Armstrong ’82 and William D. Armstrong ’82, chairs of the SMU Parent Fund, which also provides critical unrestricted annual support. We celebrate your engagement on behalf of current students and future generations. Thanks to your support, their potential is truly unbridled.

R. Gerald Turner, President