The following interviews are created by SMU student Daniel McQuaid
Interview with Megan Berger
The first person I chose to interview was a friend of mine, Megan Berger, who currently runs her own business on Etsy. She currently works as a teacher in Austin, but creates calligraphy for weddings and special events. She started out by creating things for friends, but eventually found out she had a knack for creating quality goods and decided to take her passion for arts and crafts online. Megan did not have a business plan when she started out, but she said she thought it could have been useful had she done one from the beginning, because it may have allowed her to find her customers more easily through market research. Because she didn’t do market research, and didn’t advertise, she basically started out through word of mouth, and continues using this method. She said she didn’t think business plans are necessary for all entrepreneurs, but that more often than not, one should use a business plan. She said that [it’s] “Probably a good idea to construct a business plan, because it allows you to narrow your target market and get a better idea of the product you want to give to the consumer.” On the other hand, because she didn’t use a business plan, she didn’t think that it was necessarily “necessary,” because people can start successful business without them. When asked what three pieces of advice she could offer for creative arts entrepreneurs she said that “following your heart, doing what you love to do, and being good at what you do,” are the three things she recommends. Continue reading →