THE SMU ACCELERATOR provides participants with a new mindset and framework for leading and managing through digital disruption. This program teaches participants essential information on 8 key topics: : Leadership for a Digital World, Big Data, Customer Experience, Digital Innovation, Design Thinking, Digital Marketing, Social Media, & Digital Transformation.

Delivered over eight 3.5 hour modules, this executive experience is designed to train and develop working professionals to analyze, build, and manage projects through the digital landscape. The program is interdisciplinary and is appropriate for professionals from many different fields, including marketing, communications, sales, IT, and operations.

THE SMU ACCELERATOR is designed with working professionals in mind. The classes are fast-paced, interactive and provide practical skills and tools that are immediately applicable back at the workplace.

SMU’s campus is located in Dallas. Executives in the program gain access to SMU’s faculty members, as well as the worldwide SMU alumni network.

See the Curriculum | Meet Our Faculty

Admissions and Tuition FAQs

Is there an application fee?
No, there is no application fee. Participants can apply online.

Are there any prerequisites or work experience required?
No, the course is designed for participants with no prior CX knowledge and does not require any technical skills.

What is the cost of the program?
The program costs $4,995. This price includes the cost of a tablet, which participants keep after the program. Group discounts are available for teams of 3 or more individuals.

What type of financial aid is available?
The SMU Digital Accelerator now offers financial aid through Sallie Mae, which is available for students: Start your application