Latinos in Dallas-Fort Worth are changing the bottom-line for area grocers

The Dallas Morning News reported that the 2.2 million Hispanics living in Dallas-Fort Worth spend an average of $582 per household on groceries each month.

Area grocers are competing for their share, and according to Tower Center Associate Edward Rincón, president of the research firm Rincón & Associates, Fiesta Mart is losing market share among native-born Latinos to Wal-Mart.

“There is a new battle for Hispanic shoppers, both immigrants and native born,  heating up with Wal-Mart and other stores adding options to appeal to consumers who want the fresh ingredients, flavors and brands they grew up with,” DMN reporter Maria Halkias wrote.

Read the full DMN article here.