Tower Center Associate, Edward T. Rincón | “Texas: Quality of Life at the Crossroads.”

Tower Center Associate, Edward T. Rincón co-authored a public policy paper entitled “Texas:  Quality of Life at the Crossroads” with Marcos G. Ronquillo, Esq., a prominent trial attorney in Dallas.

The paper reviews the reasons that Texas is enjoying a high level of economic prosperity, why the state is experiencing considerable population growth, and the impact that this economic prosperity and growth has had on the quality of life experienced by its residents.

The paper concludes with a discussion regarding private-public partnerships (P3 programs) and the benefits that it provides state and local governments for meeting their rapidly deteriorating infrastructure needs.

To download a copy of the paper, please click here.


EdHeadShot300dpiEdward T. Rincón is president of Rincón & Associates LLC, a privately-owned research company that provides research and consultative support to organizations that seek to understand diverse communities in domestic and global markets. He received his master’s in School Psychology and doctorate in Educational Psychology from The University of Texas at Austin with a concentration in survey and experimental research methods, psychometrics, and statistical analysis.

He has taught various courses at area academic institutions, including Statistics and Hispanic Marketing at Southern Methodist University; Mass Communications Research at The University of North Texas; and Survey Research Methods at The University of Texas at Dallas.  In addition, he has provided workshops to the public and community organizations on selected topics such as retrieving and analyzing Census data, principles of Hispanic marketing, designing effective questionnaires for diverse audiences, data analysis with SPSS, and designing effective visual presentations of research data.

Dr. Rincón’s scholarly interests include survey and polling methodology, demographic analysis, measurement bias, and qualitative research with a focus on multicultural populations.  His perspectives have often challenged high-stakes measurement systems utilized by The Nielsen Company, aptitude testing in college admissions, competency testing in Texas schools, and affirmative action programs in public contracting. His research studies and perspectives have been cited in national and regional publications, including The Wall Street Journal, Business Week, Advertising Age, Forbes.com, Ad Week, Broadcasting and Cable, The Dallas Morning News, The Fort Worth Star-Telegram, The Miami Herald, Multi-Channel News, National Public Radio, Restaurants & Institutions, and others.

Over the past 35 years, Dr. Rincón has consulted with a broad variety of private and public organizations, and has testified before governmental bodies and court cases as an expert witness. In the political arena, his clients have included Pete Sessions for Congress Campaign, Consortium of Public Broadcasters 2000 Presidential campaign poll, Zan Holmes for Mayor Campaign poll, Eastfield College bond election campaign, UT-Arlington and SMU political poll of perceptions of immigrants, and a WFAA political opinion poll concerning race relations in Dallas.  In the non-political arena, some of his clients have included Proctor & Gamble, The Sherwin-Williams Company, Texas Rangers, Texas Instruments, DFW International Airport, Verizon Information Systems, Educational Testing Service, Coca Cola North America, Circle K/Tosco Marketing, Pepsi Cola, Dr Pepper/Cadbury North America, KERA, WFAA, The Ft. Worth Star-Telegram, The Atlanta-Journal Constitution, The Palm Beach Post, ABC and CBS Network Television, City of Dallas, Dallas Zoo, State of Texas, State of North Carolina Library Association, Comerica Bank, Catholic Diocese of Dallas, General Baptist Convention of Texas, Dallas Area Rapid Transit, Trial Psychology Institute, Parkland Health & Hospital System, Baylor Health Care System, and Children’s Medical Center Dallas.

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