Tag Archives: Visiting Scholar

TAI Hosts Visiting Scholar Dr. Sukki Yoon for Lecture on Speed-Induced Construal and Perceptions of Advertising Messages

Posted on March 5, 2018 by Rita De Obarrio Carles

Friday February 23, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Sukki Yoon, associate marketing professor at Bryant University. Dr. Yoon discussed his research, “Slow Versus Fast: How Speed-Induced Construal Affects Perceptions of Advertising Messages,” with many SMU … Continue reading →

Posted in Better Advertising. Better World., Community Outreach, Engaged Learning, Faculty, Faculty Brown Bag, Faculty Interviews, Guest Lecturers, Research, Social Responsibility, TAI Students, Technology, Undergraduate Students | Tagged Brown Bag, Research, TAI, TAI Faculty, Visiting Scholar | Leave a comment

TAI Hosts Dr. Gi Woong Yun for Lecture on Virtual Reality Use and Effects

Posted on November 8, 2017 by Rachel Kainer

Friday, October 27, Associate Professor and Director of the Center for Advanced Media Studies at the University of Nevada Reno, Dr. Gi Woong Yun, made a visit to SMU campus and presented his research as part of TAI’s Visiting Scholar … Continue reading →

Posted in Better Advertising. Better World., Community Outreach, Faculty, Faculty Brown Bag, Research | Tagged Advertising, events, Faculty, Research, TAI, TAI Faculty, Temerlin Advertising Institute, Visiting Scholar, Visiting Scholar Lecture Series | Leave a comment

TAI Hosts Visiting Scholar Dr. Grace Ahn for Lecture on Virtual Interactions

Posted on April 19, 2017 by Rachel Kainer

Thursday April 13, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Grace Ahn, assistant professor at University of Georgia. Dr. Ahn discussed her research, “Virtual Interactions that Impact Physical Behaviors: Applications in Consumer Psychology and Health Contexts,” with … Continue reading →

Posted in Better Advertising. Better World., Community Outreach, Guest Lecturers, Research | Tagged Advertising, events, Guest Lecturers, Research, SMU, TAI, Temerlin Advertising Institute, Visiting Scholar, Visiting Scholar Lecture Series | Leave a comment

TAI Hosts Visiting Scholar Dr. C.W. Park for Lecture on Brand Attachment

Posted on March 22, 2017 by Rachel Kainer

Monday March 20, the Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. C. W Park, marketing professor at University of Southern California. Dr. Park discussed his research, “Brand Attachment: Theory and Practice,” with many SMU students and faculty … Continue reading →

Posted in Better Advertising. Better World., Community Outreach, Guest Lecturers, Research | Tagged Advertising, events, Guest Lecturers, Lecture, Research, SMU, TAI, Temerlin Advertising Institute, Visiting Scholar, Visiting Scholar Lecture Series | Leave a comment

TAI Hosts Visiting Scholar Dr. Kevin Wise for Lecture on Engagement with Mobile Phones

Posted on October 22, 2016 by Rachel Kainer

Friday October 21, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Kevin Wise, an advertising professor at the University of Illinois. Dr. Wise discussed his research, “Effects of Movement on Cognitive and Emotional Responses to Stimuli Viewed on … Continue reading →

Posted in Better Advertising. Better World. | Tagged Advertising, Lecture, SMU, TAI, Temerlin Advertising Institute, Visiting Scholar | Leave a comment