COURSE HIGHLIGHT: Responsibility and Social Entrepreneurship

The Responsibility and Social Entrepreneurship graduate course leads students to identify the agents of change in the industry, defines responsibility in the advertising field, and demonstrates how responsible advertising evolves into an agent of cultural change.

Dr. Sid teaches this course using the case-study method so that students learn the challenges and benefits of implementing a CSR strategy for a brand. More importantly, students apply studied concepts to a marketing problem faced by a real-world client. He explains: “personally, I enjoy teaching this class because social responsibility ties in with my research agenda (green advertising, domestic violence, etc.) as well as TAI’s mission of ‘Better Advertising, Better World.’ Furthermore, to teach students ‘strategic’ CSR and show how social responsibility can benefit the brand (not just financially), as well as its stakeholders, is truly satisfying. At one point CSR was a point-of-difference but now it has become the norm. However, the initiative’s success largely depends on how to integrate social responsibility objectives with that of the business. Trying to find that balance through unique ideas on a shoe-string budget is challenging but seeing the students’ creativity shine through the entire process is a great experience.”

Follow Dr. Sid on LinkedIn for his latest research in this field.

Click here to learn more about our graduate program.

Catch Up with Second Year MA in Advertising Students about their Executive Internships with Dallas Agencies

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas advertising agency. Read their stories below and see what they’re up to!

ChrystallaChrystalla Georghiou –  TM Advertising

I joined the Media team this semester at TM Advertising. I assist with several projects for American Airlines, Japan Airlines, Dex Media and PG&E, just to name a few. I am a Texan by birth and have spent much of my life traveling the world with my parents. My travels have taken me to places such as Nicosia, Cyprus and Doha, and Qatar. In my spare time, I enjoy knitting, reading and crafting. I am thrilled to be at TM, where I am looking forward to learning more about planning campaigns that incorporate different media types that reach an advertiser’s core audience. I hope to expand my knowledge in the ever-so-evolving Media space. I am super excited to be undertaking my Executive Internship at TM this Spring!

 

HannaHanna Lewin – TM Advertising

I am interning this semester in the Account Management department at TM. I work closely with a number of corporations including Captain D’s, Community Coffee, PG&E, and Universal Orlando. I am looking forward to learning the ins and outs of everyday agency life and how to develop strong working relationships with both my team and clients.

 

 

JonJon Cronson – Agency Entourage

I am the newest graduate intern at the digital marketing agency, Agency Entourage, located in downtown Dallas, TX. I joined both the account and social media departments. I already feel like I am learning a lot and even making an impact for my team. One of the first projects I was given to tackle was to evaluate how AE acquires new accounts. I have also been hard at work optimizing the on-boarding process. I further took on reorganizing how clients’ information is kept and stored to fully utilize AE’s collective brain power. I am excited for what comes next.

 

 

LyndsayLyndsay Pleas – The Marketing Arm

I work at The Marketing Arm as an Account Service and Promotions intern on the Frito-Lay account, specifically as part of the “Do Us A Flavor” program which is in its second year. It’s the biggest program Lay’s has ever run and has become the most successful program at Frito-Lay based on consumer engagement.  I specifically coordinate the submissions effort of Do Us A Flavor, including: filtering, totaling, and sorting the millions of flavor submissions.  I work with the Lay’s brand team to help manage the backend database tool for the program.  I also assist the Lay’s brand team with flavor recommendations.  I am looking forward to learning more about the R&D process for Lay’s Potato Chips – specifically how new flavors of Lay’s are proposed, created, developed and put on shelves.  I am so grateful to have the opportunity to intern at The Marketing Arm and gain firsthand experience working in the world of advertising and marketing.

Check back soon for  updates from other students and their
MA in Advertising Executive Internships!