Tag Archives: TAI Faculty

TAI Students Attend Alumni Gathering in New York City

Thursday May 18, many TAI students attended an Alumni Gathering event in New York City as part of MayTerm courses in New York. They got to mix and mingle with many SMU and TAI graduates from many different classes. These … Continue reading

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TAI Professor Suzanne Larkin Shares Experience Creating Program to Aid Learning in Children with Dyslexia

Since graduate school, TAI Professor Suzanne Larkin has had a relationship with Texas Scottish Rite Hospital for Children and prototyped a program to aid learning for children with dyslexia. Professor Larkin got her Masters of Fine Arts degree in Visual … Continue reading

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TAI Students Attend South by Southwest (SXSW) Conference

This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future. Students attending enrolled in … Continue reading

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TAI Professor Sidharth Muralidharan’s Research Accepted to “Journal of Advertising Research”

TAI Assistant Professor Sidharth Muralidharan has been published in various academic journals, with five more publications forthcoming. His main research focuses are cross-cultural studies and advertising’s impact on mitigating social and environmental issues. His most recent accepted publication is titled “‘Green’ … Continue reading

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ExxonMobil Lecture Series: “Signs of Humanity” Screening

Tuesday, February 28, the Temerlin Advertising Institute hosted a public screening and Q&A of documentary “Signs of Humanity” at the Angelika Film Center as part of its 2017 ExxonMobil Lecture Series. “Signs of Humanity” is a documentary film created by … Continue reading

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TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

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TAI Professor Willie Baronet’s Documentary “Signs of Humanity” Showing in Two Film Festivals

TAI Creative Advertising Professor Willie Baronet has been purchasing and collecting homeless signs from people across the country since 1993. Over the last twenty-three years he has collected over 1,000 signs. For years, Professor Baronet has displayed these homeless signs … Continue reading

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Justa vs. Whata: The Importance of Enterprise in Advertising

By: Alice Kendrick When I first moved to Texas, a friend introduced me to the iconic institution Whataburger. First, I learned I had to make a basic choice: theJustaburger or the Whataburger.  Really? “Justa”?????? I thought why settle for Justa … Continue reading

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TAI Graduate Backyard BBQ Mixer

A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.     Students representing several states … Continue reading

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TAI Faculty Encourage Hamilton Park Pacesetter Magnet Students to Pursue Advertising

A group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to … Continue reading

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