Tag Archives: Faculty

TAI Professor Sidharth Muralidharan’s Research Accepted to “Journal of Advertising Research”

TAI Assistant Professor Sidharth Muralidharan has been published in various academic journals, with five more publications forthcoming. His main research focuses are cross-cultural studies and advertising’s impact on mitigating social and environmental issues. His most recent accepted publication is titled “‘Green’ … Continue reading

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ExxonMobil Lecture Series: “Signs of Humanity” Screening

Tuesday, February 28, the Temerlin Advertising Institute hosted a public screening and Q&A of documentary “Signs of Humanity” at the Angelika Film Center as part of its 2017 ExxonMobil Lecture Series. “Signs of Humanity” is a documentary film created by … Continue reading

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TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

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TAI & AAF Dallas Co-Host Breakfast Event with Government Affairs Speaker Clark Rector

Wednesday, September 21, Temerlin Advertising Institute, joined with AAF Dallas and 4A’s, hosted an event called “Broccoli for Breakfast.” The event offered breakfast to all attendees and a guest speaker Clark Rector, EVP Government Affairs for AAF, and his lecture “A … Continue reading

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Design from the Heart 

By Cheryl Mendenhall, Senior Lecturer Here at the Temerlin Advertising Institute we stress the importance of responsibility in advertising, whether that is professional responsibility, social responsibility, or the everyday choices we make in our field. My focus is in graphic … Continue reading

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Temerlin Advertising Institute Hosts Dr. Padmini Patwardhan from Winthrop University as 2015-2016 Research Fellow

Dr. Patwardhan visited TAI last week to undertake research related to leadership issues in the advertising industry. She spent her week interviewing faculty and industry professionals to gain insight into the leadership process. She will also be undertaking interviews with executives … Continue reading

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TAI and SMU’s Ad Club Kickoff Party – Ozona Grill

What better way to start off the 2015-2016 academic year than with new and old advertising students, faculty and staff, as well as a great venue and food!   Monday, August 31st, TAI and SMU’s Ad Club hosted a kickoff party … Continue reading

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TAI Graduate Backyard BBQ Mixer

A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.     Students representing several states … Continue reading

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TAI Assistant Professor Dr. Muralidharan Shares Research

On Wednesday, December 10, Dr. Sidharth (Sid) Muralidharan, Assistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.” Faculty and … Continue reading

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TAI hosts Exxon Mobil Lecture Series with Publicis Dallas

Tuesday November 12, 2013 TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. A documentary developed by Publicis Dallas was presented which focused on the 1-in-3 Americans who are just making it paycheck to … Continue reading

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