Tag Archives: Advertising

TAI Students Elissa Evanich and Bella Pepin Share Experience Interning with D Custom

Every semester multiple SMU and TAI students intern with D Magazine, as they have a wide variety of positions available to students and allow them to gain experience during the school year. This semester, two TAI students on the Strategic … Continue reading

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TAI Hosts Visiting Scholar Dr. Grace Ahn for Lecture on Virtual Interactions

Thursday April 13, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Grace Ahn, assistant professor at University of Georgia. Dr. Ahn discussed her research, “Virtual Interactions that Impact Physical Behaviors: Applications in Consumer Psychology and Health Contexts,” with … Continue reading

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TAI Student Emma Clayton Shares Experience Running Fashion/Lifestyle Blog

Many people aspire to start a blog, but many are unsuccessful when it comes to turning that blog into a profitable outlet. TAI student Emma Clayton has been running her own blog, Dash of Serendipity, for over five years. She … Continue reading

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TAI Professor Suzanne Larkin Shares Experience Creating Program to Aid Learning in Children with Dyslexia

Since graduate school, TAI Professor Suzanne Larkin has had a relationship with Texas Scottish Rite Hospital for Children and prototyped a program to aid learning for children with dyslexia. Professor Larkin got her Masters of Fine Arts degree in Visual … Continue reading

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TAI Students Attend South by Southwest (SXSW) Conference

This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future. Students attending enrolled in … Continue reading

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TAI Hosts Visiting Scholar Dr. C.W. Park for Lecture on Brand Attachment

Monday March 20, the Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. C. W Park, marketing professor at University of Southern California. Dr. Park discussed his research, “Brand Attachment: Theory and Practice,” with many SMU students and faculty … Continue reading

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TAI Student Eric Sedeno Shares Experience Interning with Photomadic

Many students have a specific idea in their head about what type of company they want to work for. Usually this is a well-known, popular company that students idolize. However, these students often don’t realize that smaller, less well-known companies … Continue reading

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TAI Students Lindsey McCurdy & Bari Kesner Share Experience Being Student Athletes

Being a student athlete is tough at any level, but it only gets more difficult as the skill level progresses. College athletes face an extraordinary amount of stress during their years as a student athlete. Between practices, games and competitions, … Continue reading

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TAI Professor Sidharth Muralidharan’s Research Accepted to “Journal of Advertising Research”

TAI Assistant Professor Sidharth Muralidharan has been published in various academic journals, with five more publications forthcoming. His main research focuses are cross-cultural studies and advertising’s impact on mitigating social and environmental issues. His most recent accepted publication is titled “‘Green’ … Continue reading

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TAI Graduate Student Lauren Lombardo Interning with Dallas Zoo

All students want to have a unique internship experience that they can brag about and proudly place on their resumes. An internship that sets you apart and is out of the ordinary. This semester, TAI graduate student Lauren Lombardo is … Continue reading

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