Week 3 in Hong Kong found the MA in Advertising Students visiting OMG’s OMD, which won Agency of the Year in 2014.
The group also engaged in a fun night with a group of students from Queensland University (QUT) in Brisbane, Australia. They first shopped in the Ladies Market and then toured the city in an Open Air Big Bus. For dinner, they headed to the ferry docks for a boat cruise with the famous light show in the Harbor.
Our month in Hong Kong was a great experience with advertising knowledge, culture and personal growth.
Stay tuned for more stories of our MA student summer experiences and news on our incoming Fall 2015 Cohort.
The first year MA in Advertising
students spent the second week of their global immersion in both Hong Kong and Macau. The week started with an informative guest lecture by Dr. Kara Chan on Branding in Asia followed by an interesting visit to the Hong Kong Heritage Museum
. Among many exhibits, the life story and accomplishments of Bruce Lee
was a group favorite. Thursday had the group meeting with the McCann & Spencer Advertising Agency
where they learned about the creative growth of advertising in Hong Kong while experiencing many famous advertising campaigns undertaken by McCann over the years.
The week ended with a trip to Macau for a guided tour by the Advertising and PR team of the Galaxy Entertainment Group
. Phase II of the 1.1 million square meters property, that is home to six major hotels with casinos, shopping and recreational facilities for families and VIP members, opened on May 27, 2015.
Saturday the students enjoyed a day tour of the famous sites of Macau such as the Ruins of Saint Paul’s Church
, the Macau tower and the A-Ma Temple. Saturday night found the group experiencing the cultural blending of East and West while enjoying The House of Dancing Water
show at the City of Dreams. This amazing show was directed by Franco Dragone (former director of Cirque du Soleil) and weaves cultural symbols and a love story through death-defying stunts, acrobatics, ballet, diving and water explosions.
Stay tuned for more to come from Week 3 as the group visits with OMD and enjoys some social time with a group of advertising students visiting Hong Kong from Queensland University in Brisbane, Australia.
What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to following your bright careers.
Congratulations to Rachel Peng!
Rachel Peng defending her thesis.
Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.”
She has been working on this experimental research for the past year and her results show that when the valence of the mood created by the music and the message frame is congruent, effectiveness of the public service advertisements may increase. She examined this using local animal shelter support as the issue featured in the PSAs.
TAI congratulates Rachel on her successful defense and cheers her on in her exciting journeys ahead!
Congratulations to Erin Hedrick!
Yesterday, Friday May 1, 2015, second year MA in Advertising student, Erin Hedrick, successfully defended her thesis research titled, “Building Brand Value: Movie Theaters as Products that Advertise the Experience.” Her adviser was
Dr. Carrie La Ferle.
She has been working on this research for the past year and her results show that people do enjoy going to the movies but that the value of the experience can be enhanced if theaters paid more attention to convenience factors, loyalty programs and highlighting the social companionship with friends opportunities. Price was not the key factor in decisions to attend or not.
TAI congratulates Erin on her successful defense and cheers her as she joins The Richards Group Advertising Agency in Account Management where she has spent the past few months undertaking her Executive Internship!
Congratulations again, from your TAI Family.