TAI Professor Discusses the Meaning of Home

Baronet, WillieOn February 2nd, TAI Professor, Willie Baronet made an appearance on the Street View Podcast to talk about his homeless project and to discuss the meaning of home. To learn more about this project and to listen to Professor Baronet’s powerful definition please visit http://streetviewpodcast.com/2015/02/02/season-2-episode-4-what-does-home-mean-to-you/.

 

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TAI Student Studies Distorted Beauty

TAI Student Jazmin Vazquez presented her Engaged Learning Project titled, “Distorted Beauty: Advertising and Women’s Self Concepts in the U.K. and U.S.,”on January 28, 2015 at Hughes-Trigg.  Her mentor Dr. Carrie La Ferle elaborated briefly about the project stating, “Jazmin was awarded funding to undertake research last year in the U.K. focusing on advertising regulation in the UK and the portrayal of women in advertisements.”  Vazquez’s findings “reveal that the more strict regulation of advertising in the UK of ‘soft issues’ may make women in the UK less persuaded by ads and the ads were found less believable than their American counterparts. In the end though, Jazmin believes soft issues such as stereotypes in ads and objectification of women in ads should be regulated more in the US and other parts of the world,” reported La Ferle.

Please join the Temerlin Advertising Institute in congratulating Jazmin Vazquez on this outstanding achievement.

 

 

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2015 Morris Hite Memorial Scholarship Awarded to TAI Student Sue Hyun Han

From left to right: Carrie Miller, Education Chair AAF Dallas; Kelsey Morrison, Morris Hite Scholarship winner from UTD; Larry Brantley, President of AAF Dallas; Sue Han, Morris Hite Scholarship winner from SMU, Kryslyn Burks, Tracy Locke representative, Julie Haworth, Profess and Mentor at UTD.

From left to right: Carrie Miller, Education Chair AAF Dallas; Kelsey Morrison, Morris Hite Scholarship winner from UTD; Larry Brantley, President of AAF Dallas; Sue Han, Morris Hite Scholarship winner from SMU, Kryslyn Burks, Tracy Locke representative, Julie Haworth, Profess and Mentor at UTD.

On January 13, the American Advertising Federation of Dallas awarded the Morris Hite Memorial Scholarship to two deserving students at their monthly luncheon. The Morris Hite Memorial Scholarship presented by Tracy Locke is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. To receive the $3,000 scholarship, candidates must be exceptional students who carry an overall GPA of 3.0 or higher, submit a diverse and unique portfolio of work, and complete an essay that describes where they want to grow in the field of marketing and communications.

A team of three, experienced, advertising professionals serve as judges for the scholarship, which is awarded annually each spring. This year the award has been split due to a tie down to the 13th decimal. Sue Hyun Han, a junior attending Southern Methodist University, and Kelsey Morrison, a junior attending University of Texas at Dallas, will each receive the $1500 scholarship to continue their scholarly studies in the fields of creative advertising and marketing respectively.

Please join the Temerlin Advertising Institute in congratulating Sue on this outstanding achievement.

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2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers. 

640px-Chikin_is_Brain_Food_Cow_Chick-fil_A-with-Portrait Expand your marketing know-how and share some brain food.

Insights from the man who helped build Chick-fil-A into the marketing powerhouse it is today.

  • Wednesday, February 4 at 6:30 p.m. Lecture at 7:00 p.m.
  • Drinks & Finger Foods Served
  • Angelika Theater – Mockingbird Station, 5321 E. Mockingbird Ln., Dallas
  • Free Parking

Free and open to the public, RSVP requested.

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TAI Assistant Professor Dr. Muralidharan Shares Research

2014-12-10 12.05.47On Wednesday, December 10, Dr. Sidharth (Sid) MuralidharanAssistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.”

Faculty and staff from the  Temerlin Advertising Institute and the Division of Communication Studies attended this monthly Brown Bag lunch series.

The Temerlin Advertising Institute established the monthly faculty Brown Bag lunch series in Fall 2012 to allow faculty in Advertising, Communication Studies and Journalism to share their research and encourage collaboration across disciplines.

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TAI at SMU’s Homecoming!

TAI Celebrates SMU’s 2014 Homecoming Weekend
Students and faculty from TAI’s MA in Advertising program celebrated SMU Homecoming by attending the annual parade on Bishop Boulevard. Afterwards they enjoyed free food and entertainment provided by the Meadows School of the Arts!

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Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

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SPRING 2015 – ADV 5302: Technology Marketing and Advertising 

The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and advertising of technology products and services.

Professor Mark Bunting is the former television host of many popular computer programs from CNBC, The Discovery Channel and The Learning Channel, www.MarkBunting.com www.SkyTV.net.

As a serial entrepreneur in both tech and media, Mark will expose students to a broad spectrum of topics within the technology advertising/marketing arena. A few of the topics will includes

  • Marketing Technology to Consumers
  • Agency and Client Relationship
  • Social Networking and The Changing Media Landscape
  • Entrepreneurialism
  • Print Advertising
  • PR’s Role in the Communication Mix
  • Marketing’s Influence in the Product Development Cycle Out of home/Alternative Media
  • Mobile and Social 

This class is designed to help students to understand the fundamental disciplines of strategy, creative, media and interactive in all facets of marketing communications for the high technology industry. A rich schedule of leading high tech marketing executives will present general case histories, new product go-to-market launch initiatives, general state-of-affairs and developing trends in technology marketing, as well as creative/media “problem solutions” that run the gamut from traditional “brand development” to “crisis or advocacy” work.

Students will hear directly from many of the marketing and advertising executives from Silicon Valley and the media industry. The program is designed to expose communication students pursuing Creative, PR, Agency, or Media careers to a portfolio of leading thinkers in the vertical of technology and consumer electronics. In addition, entrepreneurial opportunities in the changing landscape of a “new media” will also be explored.

In addition, we will explore the latest trends in digital advertising from mobile to social and its impact across marketing segments and industries. Entrepreneurialism in media will also be covered, as will the exploration of career opportunities involving all of the aforementioned.

Guest Speakers have included a number of key executives from leading technology and media enterprises. Past Speakers have included:

  • Sam Gilliland, Chairman and CEO of Sabre (Travelocity.com),
  • Rich Silverstein, of Goodby Silverstein
  • Howard Mittman, publisher of WIRED Magazine,
  • Colette LaForce– Chief Marketing Officer (AMD),
  • Rob Wrubel, Chief Innovation Officer – (University of Phoenix), and
  • Ann Finney – PR (Hewlett Packard).

Speakers from TI, Samsung and technology companies will also share their experiences throughout the semester.

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TAI Graduate with Dieste Pays Tribute to Advertising Greats

Arturo Lee, a 2014 graduate of the TAI Masters in Advertising program, is now working at Dieste, a Hispanic marketing agency in Dallas. He and a group of creatives at the agency recently put out a tribute to the great creatives in advertising. Read more about the project from Arturo:

LosDeADMen“Los DeAD Men”: A Dia de Muertos Tribute to some of the greatest creative minds.

“Ever since my graduation from TAI I have been fortunate enough to work at Dieste. Dieste is a USH full service agency that handles clients like Cricket Wireless, AT&T, Goya Foods, and Hershey’s.

It should come as no surprise just how important Dia de los Muertos is for a Hispanic agency, so to commemorate this great holiday, a few of the creatives came up with the idea to pay tribute to some of the greatest creative minds in the industry.

By creating caricature gifs, some of the industry’s figureheads came to life as their very own Catrinas (skull paintings). Each of these gifs were then mounted on their very own Tumblr and shared throughout social media.

The tribute turned out to be a great success as many of the people honored (along with their agencies), retweeted and shared the work online. It was a truly amazing experience to get a chance to work on something so unique and that involved many famous names like David Droga, Gerry Graf and Marcelo Serpa.”

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Advertising Minor Awarded 2014 Meadows Exploration Awards

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Film Major and Advertising Minor, senior Ben Ohene

Ben Ohene is a film production major and advertising minor at Southern Methodist University. The senior is a transfer from the University of Texas at Arlington and began his journey at SMU in the fall of 2013. Ben is a first-generation Ghanaian-American and is the eldest of three children. Ohene is the vice president of communications for the Student Filmmakers Association at SMU and has interests in writing, photography, fashion, animation, the digital arts, outdoor sports, and culinary preparation. He is a member of SMU’s rugby club as well as an Eagle Scout and an American Red Cross volunteer. Additionally, he is an aspiring screenwriter and cinematographer whose plan is to enter the film industry after graduation in May of 2015.

Ben was awarded this year’s Meadows Exploration Award grant in the amount of $1,000 for his documentary film, Threads. Threads explores the psyche and rationale of university students in the United States when it comes to their daily fashion choices and the judgments that are passed on one another based on attire. Clothing is a form of non-verbal communication – the way that we dress ourselves depends on our personalities, emotions, and the cultures that we were raised in. Threads will be released during the spring of 2015.

About: The Meadows Exploration Awards offer undergraduate students the opportunity to do something truly amazing through art. Designed to promote independent research and creative exploration, the awards are available to any Meadows undergraduate student with an approved idea and a faculty sponsor. Past award recipients have choreographed new works; written and performed music; created art, films and TV programs; worked on political campaigns; delved into research; embarked on national and international trips; and participated in performances.

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Ad Club Hosts Resume and Interview Workshop

2014-10-22%2020.18.58On October 22, 2014  TAI’s Ad Club held a resume workshop and interview prep event. Students brought their resumes and sipped hot cocoa or coffee while learning valuable resume and interview tips from five professors with specialties in accounts, media and creative fields in advertising. Faculty attending the event included, Dr. Carrie La Ferle giving advice on Accounts; Professor Willie Baronet providing Creative advice; Professor Gordon Law- Media; Professor Bruce Orr- Accounts; and Professor David Hadeler- Accounts. An interesting and productive night was had by all.

 

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Students and Professors at Resume and Interview Workshop

Students and Professors at Resume and Interview Workshop

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