TAI Student Was Awarded The O Joe Russell Scholarship From AAF Houston

The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell.  The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial aSarahrt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10).  TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!”  The AEFH received submissions from 17 different schools within the AAF-District 10 region.  We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition.  On achieving such a prestigious scholarship IMG_0707-1Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!

Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.

 

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Congratulations to National Student Advertising Competition Team!

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Students from the Temerlin Advertising Institute competed with 18 other universities in the 2015 American Advertising Federation District 10 Convention.
Congratulations to the members of the National Student Advertising Competition Team on their third place finish this weekend!
Led by Professors Peter Noble and Willie Baronet, the students did an amazing job representing SMU and we are proud of all the work that they put forward this semester to make it happen.
Also at the convention, Dr. Carrie La Ferle represented SMU as member of the Keynote panel. Dr. La Ferle along with other noted national leaders from the BBB and FTC presented at the Keynote Luncheon on Advertising Ethics and Truth In Advertising. Way to go SMU!
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Finally, TAI undergraduate Sarah Campbell won the AAF 10th district O Joe Russell Scholarship!
All-in-all a pretty spectacular weekend!
Dr. Edwards
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Olga Romanova of TAI receives an AEFH Scholarship

OlgaRomanova5[1]The Advertising Education Foundation of Houston (AEFH) awards scholarships to college sophomores, juniors and seniors pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial art, public relations or related fields. The AEFH Board of Directors received a record number of applications. The board carefully considered participant’s applications, educational aspirations and overall qualifications.​ As a result, Olga Romanova, majoring in Studio Arts and Creative Advertising at SMU, was awarded a Baxter + Korge Education Scholarship​ 2015.

Congratulations!!

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Read about an Executive Internship from our TAI Second Year MA Student, Morgan Baden

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas based agency. Read Morgan’s story below.

Morgan Baden: TM Advertising 

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As an intern at TM Advertising, I have really been able to get my feet wet in the industry and be a part of a team that cares a lot about finding the “beautiful truth” for each  brand we work with. Working on the Account Management team, I have been able to work on accounts like American Airlines Credit Union. For this client, I develop Creative Briefs, Assignment Sheets, and Change Notices  for the TM creative department. This account  has provided me with a  lot of responsibility and has taught me a great deal about how different departments all come together to create these Direct Mail pieces.

I have also had the opportunity to work with the client  Captain D’s Seafood Restaurant, where I developed  food  shoot  plan  books.  Plus, I  was able to attend the photo shoot to see how much hard work actually goes into just  setting up a plate of seafood for TV and print!

TM has an awesome culture. It is not too small and not too big. There is a reason they were voted Ad Age’s best place to work in 2012 and 2014 and it is because they care more about what’s best for the client in the long run rather than just getting the job done.

I am so grateful to have the opportunity to work with great clients and even better people!

Check back soon for updates from other students and their MA in Advertising Executive Internships!

 

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Read about Kirk Dunlap’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below.

Kirk Dunlap: The Marketing ArmKirk Dunlap

At The Marketing Arm, I’ve had the opportunity to be part of the Frito-Lay marketing team for the Lay’s Do Us A Flavor Campaign, doing data analysis on millions of flavor inspirations submitted from all across the USA. I’ve also had the opportunity to arrange promotional partnerships with global brands for the upcoming summer campaign.

 

Check back soon for updates from other students and their MA in Advertising Executive Internships!

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Read all about Rachel Peng’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Rachel’s story below!

Rachel Peng: Canonball

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I started my journey with Canonball at the beginning of January. I’m currently working as a social media intern where I create and manage content on clients’ social media platforms. My clients include Bolo Italian Grill, Preston Hollow Village Dallas, Christian Brothers Automotive, and Canonball (Yes, Canonball takes its own brand very seriously too). My daily work involves creative writing, research, social listening, analytics, and brand strategy. Canonball also provides interns with free access to Hubspot certificate trainings and Google Analytics. Moving forward, I’ll further sharpen my skills as a social media strategist to help clients win loyal follows and grow measurable business results.

Check back soon for updates from other students and their MA in Advertising Executive Internships!

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Read about an Executive Internship from our TAI Second Year MA Student, David Drown

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read David’s story below!

David Drown – Slingshot

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Right now I’m working over at Slingshot as a copywriting intern — or as they call it, a Slingtern. My days have been pretty busy lately, but in that good “I enjoy the challenge” kind of way. I’ve been able to hop around a lot and try my hand at writing for many different accounts. Some of the accounts that I work more frequently on include Texas Tourism, Taco Bueno, American Home Shield, and Lexol Leather Cleaner. I even recently got the chance to work on location and hand model for a few upcoming Lexol spots. It’s been a great place to work so far, and the people are very in tune with one another — it’s like a big, comfortable family where you’re taught to never take yourself too seriously. I look forward to each day because I know there’s a good chance I’ll learn something entirely new about the advertising business or even myself.

Check back soon for  updates from other students and their MA in Advertising Executive Internships!

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See What our Second Year MA in Advertising Students are Doing in their Executive Internships with Dallas Agencies

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read their stories below and see what they are up to!!

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Erin Hedrick – The Richards Group

 

I am currently interning at The Richards Group in the Brand Management department on The Home Depot account. As a Brand Management intern, I collaborate with other Brand Managers, Planners, Creatives and Project Managers to complete television, radio, digital, and branding projects from start to finish. I am also responsible for creating and presenting a weekly competitive summary presentation to alert top management of any changes in competitors’ advertising strategies, as well as conducting competitive store audits with analysis for The Home Depot. TRG is a fast-paced, but truly fun, working environment, and I am learning more and more each day about how to work and communicate effectively as a team. I am very grateful for the opportunity to work on such an exciting account here at TRG, and I am looking forward to seeing these projects I’ve been working on come to life!

 

Check back soon for  updates from other students and their
MA in Advertising Executive Internships!

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TAI MA in Advertising Student Spotlight

TAI Grad Student - JingxueJingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. She has just secured a part-time position as a Graphic Designer with SMU’s Lyle School of Engineering. It is a paid position where she will be gaining real world experience and skills as well as building her resume.

Snow’s duties include creating graphic design concepts for marketing instruments and publications, creating layouts and design concepts for dedicated websites, designing presentations for new product marketing, collaborating with photographers and writers covering engineering summits, researching educational marketing strategies and much more.

Stay tuned for more updates on our program when we highlight our second year MA in Advertising students undertaking their Executive Internships with agencies in Dallas. 

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Chief Marketing Officer of Splash Media Guest Lectures

Jim McKinnis, Chief Marketing Officer at Splash Media, guest lectured for the students of Professor Bunting’s Advertising Technology class. In speaking with Professor Bunting’s class, Jim felt that the lead competitive edge students need to train for is content development. He further elaborated that the current generation has a very intimate knowledge of social media platforms, which will give them an advantage over people who have been in the field longer. Being able to think quickly and provide relevant content is what will allow a student to stand apart from others in the job marketplace.

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Jim McKinnis, Chief Marketing Officer at Splash Media

 

Jim brings more than 25 years of creative thinking and marketing experience to his role as CMO. Steeped in the foundation of brand advertising, Jim previously served as Chief Creative Officer for TracyLocke/DDB Dallas before embracing big data as CCO North America at the CRM powerhouse, RAPP. Then grew to run the RAPP LA office for 8 years of explosive growth. Now the latest stage of his career finds Jim helping to lead the first true global agency driving business solutions through social platforms, Splash Media.

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Professor Mark Bunting (left) has a Q&A session with Jim McKinnis (right)

 

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