On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships and permanent positions. Thank you to all of the employers and the work of TAI faculty, staff and students for helping to make this a great event for everyone.
On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very polite and engaging with a ton of great comments, questions, and ideas.
Rethinking Pink: TAI Students Place Fourth Overall, Win Best Promotional Strategy for Client Mary Kay at District National Student Advertising Competition
The National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what turned out to be a pressure filled, highly competitive event. The SMU NASC team, taught by Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence, has been hard at work since the beginning of the Spring 2014 semester when they began doing preliminary research and strategy development for Mary Kay, this year’s national client. Using the tagline #RETHINKPINK, the team created a cohesive and memorable campaign designed to change the perception of Mary Kay among young women 18-25 years old. Students focused their efforts in Account Management, Account Planning, Traditional and Social Media, Research, Promotions, Public, and Creative (including casting and photographing the women featured in the ads), producing a comprehensive campaign executed solely by them.
Willie Baronet reflected on the experience, stating, “as a first time faculty in this competition I was overwhelmed by the amount of work required of the students. And impressed by the opportunities they had to present in front of industry leaders, as well as members of the Mary Kay marketing team.” All members of the 2014 SMU NSAC team are pursuing a BA in Advertising from the Temerlin Advertising Institute (TAI). Advertising majors are required to complete ADV 4399 Advertising Campaigns as part of their curriculum. This class combines major advertising theories with practice, allowing students to develop and present an advertising campaign to a real client based on current advertising challenges that the client is facing. Students that take Advertising Campaigns during the Spring semester have the opportunity to participate in the National Student Advertising Competition (NSAC). Recent NSAC clients include Glidden Paint (2013) and JCPenney (2012).
Please join the Temerlin Advertising Institute (TAI) in congratulating this year’s SMU NSAC team on their outstanding work and accomplishments!
Members of the 2014 SMU NSAC team are: (Students) Amelia Ambrose, Katie Bernet, Anne-Marie Clegg, Rachel Delesk, Andrew Fennessy, Kelly Gilliland, Elizabeth Glander, Lauren Goddard, John Ross Gramentine, Ashley Gross, Emily Jedlicka, Hillary Johnson, Jaimmy Koroma, Bernabe Maldonado, Alexandra Nowlin, Margot O’Daniel, Morgan O’Hare, Mary Olson, Ari Passy, Morgan Saxer, Dustin Weil, (and Faculty) Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence.
Vince Wagliardo, a senior Temerlin Advertising Institute major, was this year’s recipient of the Sam Bloom Memorial Scholarship which is awarded each Spring by the AAF Dallas Foundation. The Sam Bloom Memorial Scholarship is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. Reflective of the competitive world of business, the $2,000 award was granted on a comprehensive basis rather than solely by recommendation of the attending college or university of the recipient. Vince was evaluated based on work samples, application essay, recommendations, and academic record. Please join TAI in congratulating Vince on receiving this exciting award!
Leah Foster, a friend of TAI Visiting Executive-in-Residence Willie Baronet, started a National Bus Tour this past weekend at the Dallas Art Fair and several students in Baronet’s Introduction to Creativity class showed up to participate. Using paint, glitter, paper and all the many materials that Willie brought, the students got to work in redecorating the bus.
Leah Foster is an artist and currently a graduate student at School of Visual Arts (SVA) in New York, NY. She views art as a tool to bring positive change in the world. She launched this bus tour with a doctor from Botswana in an effort to raise money to start a children’s hospital. This tour is a way for the Leah and her collaborative partner Una Mulale to meet people and begin a conversation about their approach to healthcare, collaborative process, and the children’s conference they are planning in Botswana in November of 2014. They also see the bus as a space to open authentic conversation about race, gender, and equality. To read more about her project, click here.
Jazmin Vazquez wins a Meadows Exploration Award for her research study titled Distorted Beauty. Jazmin is an advertising major in the Temerlin Advertising Institute. She will travel to London this summer to engage in a 5 week study abroad program in Communication Studies. During her stay she will also work on research related to examining the manner in which women view themselves and socially construct their self-concept based on airbrushing and retouching of models in advertising. Her mentor is Dr. Carrie La Ferle of TAI who has undertaken significant research over the past few years in the area of retouching of models.
Please join TAI in congratulating Jazmin on this exciting accomplishment.
Two of our MA in Advertising students at the Temerlin Advertising Institute are excited to share their experiences at their executive internships with a Dallas advertising agency with you. Enjoy!
Jessica Miller – SMU Athletics
I am working for SMU Athletics as a marketing intern. I am currently completing a brand audit to assess the current state of the football and basketball programs and identify opportunities and areas for improvement. Later this spring, I will be conducting surveys and focus groups to explore current perceptions of ticket holders and members of the community. I am looking forward to assisting in the development of an integrated marketing plan to increase game day attendance and improve the overall fan experience. I am also working on a Master’s thesis that explores how consumers experience nostalgia on Instagram.
Kristin Schnaus – Mary Kay Cosmetics
I am interning at the global headquarters of Mary Kay Cosmetics on the Global Corporate Integrated Brand Marketing Team in brand management. My responsibilities include: adoption analysis, quarterly coordination for the Look Book & Social Media, managing the global five year Product Launch Calendar, competitive monitoring & reporting, maintaining the Global Shade Line-Up for each of the markets, and campaign tracking. I love working at Mary Kay! I am so grateful to be part of such an amazing team and every day I am learning something new.
We are proud of all of our second year MA students and wish them the best of luck with the remainder of their internships! To learn more about the Graduate Program at the Temerlin Advertising Institute, click here.
Hye Jin Yoon, Ph.D., Assistant Professor of the Temerlin Advertising Institute, has been awarded a 2014 Meadows Summer Fellowship. The $6,000 award will allow Dr. Yoon to conduct research for two projects on social marketing communications: one promoting saving money with social norm information and the other on humor shame reduction in health communication.
Dr. Yoon has numerous published and forthcoming research papers on using humor to facilitate pro-social behaviors in advertising. She thanks the Meadows School of the Arts for giving her the opportunity to explore effective social marketing communications strategies as they can help educate the public on crucial issues, change public attitude for the better, and nudge people to take action.
Please join TAI in congratulating Dr. Yoon on receiving this fellowship award.
Students at the Temerlin Advertising Institute at SMU’s Meadows School of the Arts won multiple honors, including Best of Show, in the Student category of the annual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on February 26 at the Hyatt Regency Dallas. The awards were formerly known as the ADDYs.
The American Advertising Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. Every year more than 50,000 entries are submitted in local American Advertising Awards competitions. The Student American Advertising Awards, sponsored by the American Advertising Federation and National Ad 2, are a sub-category designed especially for college students. Applicants must be enrolled full- or part-time in an accredited U.S. educational institution.
SMU students won awards in three categories, including one bronze, one silver and one gold. The gold-winning entry, a digital/mobile app developed for Einstein Brothers by Mackenzie Keck (B.A. ’14), was named Student Best of Show.
The SMU winning entries were as follows:
CLIENT: Scotch Blue Painter’s Tape
CATEGORY: Consumer/Trade Publication Campaign
CREDITS: Alexandra Nowlin and Jaimmy Koroma
CLIENT: Dallas Zoo
CATEGORY: Non-Traditional Campaign
CREDITS: Mackenzie Keck and Paul Curry
GOLD AWARD AND STUDENT BEST OF SHOW
CLIENT: Einstein Brothers
CATEGORY: Digital-Mobile Apps
CREDITS: Mackenzie Keck
“We are proud of the work done by these imaginative and enthusiastic Temerlin students,” said Dr. Steve Edwards, chair of the Temerlin Advertising Institute. “There is no greater visibility for advertising students in Dallas than receiving these beautiful awards in front of 1000 professionals.”
Mackenzie Keck, an advertising/creative major with a double minor in film and graphic design, said she was thrilled to have won both a gold and Student Best of Show. “I am especially honored because there were so many outstanding student entries this year,” she said. “The creative program at SMU Temerlin has helped me so much – it provides well rounded training that most other schools don’t have. It lets us get an undergraduate degree and develop our portfolios at the same time.”
A group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to teach these future leaders about the industry of advertising, branding and what factors need to be considered to make effective advertisements.
Specifically, Professor Sid Muralidharan gave an overview of the advertising industry, definitions of what advertising does and the key players in the industry.
Professor Willie Baronet spoke about what advertising agencies do and the creative process. He provided the crowd with some memorable ads illustrating the importance of making a connection with consumers.
Speaking about what goes into making a ‘good’ ad, Professor Carrie La Ferle discussed the importance of considering target audience and media selection as well as desired associations between the brand and images presented in the advertisement. She also discussed how ads can do more than sell products; they can be used to voice a positive social message as well.
Dr. Edwards ended the session with a Q&A that kept the panel on their toes as well as preaching the TAI slogan of Better Advertising. Better World.
Upon leaving, the faculty members got to engage in a group photo while conveying to these bright students how much they were looking forward to seeing them in 7 years at SMU for their college experience.