Coming Spring 2014: New TAI Creative Suite and Collaborative Space

Pardon the dust! The Temerlin Advertising Institute (TAI) is proud to announce that the renovation of a new creative suite and collaborative space for all advertising students is officially underway! The space, located in the Umphrey Lee Center on SMU’s main campus in Dallas, will feature both a classroom for our creative and graphic design courses, as well as collaborative/co-working area for all advertising students. It will be state-of-the-art, equipped with the latest technology to make it easy for students to “connect and collaborate”.

The space is designed to resemble a modern advertising agency, and will include areas for students to work independently, as well as areas for brainstorming and team collaborations.

Future TAI Creative Suite

Rendering of Future TAI Creative/Graphic Design Classroom & Co-Working Space

Renovations will be completed in late spring of 2014. The Temerlin Advertising Institute is excited about this project and believes the open, updated atmosphere will enhance its students’ learning experience. For more information about TAI’s student facilities and courses, please visit our website.

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TAI Faculty Member Receives 2014 HOPE Award

Cheryl Mendenhall receives 2014 HOPE Award

Cheryl Mendenhall receives 2014 HOPE Award

Cheryl Mendenhall, Senior Lecturer and Program Director for the Graphic Design Minor within the Temerlin Advertising Institute, has been selected to receive a 2014 HOPE (Honoring Our Professors of Excellence) award. She will be honored at the 17th annual HOPE Banquet, along with other HOPE award recipients, on Wednesday, February 12, 2014.

Since 1997, student staff members in SMU’s Department of Residence Life and Student Housing nominate and select approximately fifty SMU faculty members to receive the annual HOPE award. Award recipients are named through student staff member nominations as professors who “have made a significant impact to our academic education both inside and outside of the classroom.”

Temerlin Advertising Institute faculty members that have received the HOPE Award in the past include Dr. Carrie La Ferle, Director of Graduate Studies & Altshuler Distinguished Teaching Professor (2013), Dr. Alice Kendrick, Professor (2009), and David Hadeler, Executive-in-Residence (2008 & 2007).

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Congratulations TAI Ad Club 2014-2015 Officers!

Brice Campbell

Faculty Advisor, Brice Campbell

The Temerlin Advertising Institute is excited to announce the 2014-2015 Ad Club Officers! They will be shadowing the current officers spring 2014 and taking over next semester. Under the direction of TAI’s Executive-in-Residence Professor Brice Campbell, they have many great ideas and are sure to make an awesome team!

Ad Club is great for learning more about the advertising industry and networking as well as socializing. Ad Club also organizes agency tours so that students can get a better feel of local agencies and what they are all about. Agency visits typically occur on one Friday during each month. Every February locals in the advertising field come and discuss the Super Bowl ads.

Congratulations officers, TAI wishes you the best of luck!

TAI Ad Club 2014-2015 Officers

President: Genevieve Edgell

Vice President: Connor Finley

Membership: Andrew Fennessy

Communications: Liz Meyer

Treasurer: Kelly Robinson 

 

 

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TAI Students Support Dallas LOVE Project

BroadrickChandlerThe Dallas LOVE Project, organized in 2013 by 29 Pieces founder and Pulitzer Prize-winning artist Karen Blessen, called for local artists and schoolchildren to create 18-by-18-inch paintings and drawings conveying messages of love and positivity. Ten thousand pieces in all were created by 20,000 artists, some of whom were students in Temerlin Advertising Institute’s Visiting Executive-in-Residence Willie Baronet’s “Introduction to Creativity” class.

Junior advertising student Chandler Broadrick (Advertising/Creative Track, with minors in journalism and graphic design) participated in Baronet’s class and says the Dallas LOVE Project gave her the chance to engage the community on a large scale, while reflecting Dallas in a positive light to the world. Using art in this way really impacts the way we feel towards one another,” she says. Sophomore advertising Tien Dang also took part in this unique project, and drew her inspiration from former president John F. Kennedy.

For more on the Dallas LOVE Project, visit: https://www.smu.edu/Meadows/NewsAndEvents/News/2014/140124-DallasLOVEProject

 

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Video: Exxon Mobil Lecture

On November 12, 2013, TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas, and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.

In case you missed the event, here’s a video of the panel discussion following the short documentary by Publicis Dallas. Sally Kennedy, CEO of Publicis Dallas introduced the documentary. The video is shown in two parts.

Exxon Mobil Lecture SeriesExxon Mobil Lecture Series: Part 1

Exxon Mobil Lecture Series: Part 2

 

 

 

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TAI hosts Exxon Mobil Lecture Series with Publicis Dallas

TAI-SMU & ExxonMobil along with Publicis Dallas Presents 1-in-3

TAI-SMU and Exxon Mobil along with Publicis Dallas Presents 1-in-3

Tuesday November 12, 2013 TAI hosted the Exxon Mobil Lecture Series with Publicis Dallas Advertising Agency at the Angelika. A documentary developed by Publicis Dallas was presented which focused on the 1-in-3 Americans who are just making it paycheck to paycheck. Kelly Gomez of Publicis Dallas and a former graduate of TAI’s BA and MA programs in Advertising was involved in the making of the documentary. The goal of the night was to learn about this growing group of Americans and try to understand how to serve them with products that are worthy of their business. According to Dr. La Ferle, a professor in the Temerlin Advertising Institute, “Each dollar is hard to come by for this group but yet they still need to buy products. The audience began to consider how to serve this group by adding value to brands to make each dollar spent go a little further.”

The night kicked off with many old and new friends and students of the Temerlin Advertising Institute mingling. Previous graduates of the program such as Aubrey Flanigan, Alexandra Watson and AdeDoyin Adebiyi showed up to give their support. Many faculty members came out for the event along with several team members from Publicis Dallas and other agencies in town.

Sally Kennedy, CEO of Publicis Dallas introduced the documentary. Following the film, a panel made of up Rosalyn Rawitscher, VP and Group Planning Director at Publicis Dallas and Steve McGehee, SVP and Group Account Director discussed the creation of the documentary and the implementation of the work to help clients such as CiCi’s better position their brands to this consumer group. Dr. Carrie La Ferle also spoke on the panel highlighting how advertisers can use this informative information to build stronger relationships between consumers and brands by speaking to consumers where they are and with the needs they are currently experiencing.

Dr. Steve Edwards, Director of the Temerlin Advertising Institute, who organized the night said “The research and documentary by Publicis Dallas was a great opportunity to share this with our current students, our alumni working in industry and the Dallas advertising community at large.” He went on to say “TAI believes that advertising is a tool that can be used to enhance brands and build relationships with consumers while also providing for positive outcomes in society. We are believers in our slogan, Better Advertising. Better World and this documentary was just another opportunity to present new ways to consider harnessing the positive power that advertising can bring to consumers, brands and society.”

Undgrads of TAI help at event - Katie and Connor

Undgrads of TAI help at event – Katie and Connor

TAI-MA in Advertising students help at event - Rachel, Kirk, Erin and David

TAI-MA in Advertising students help at event – Rachel, Kirk, Erin and David

 

 

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SMU’s Temerlin Advertising Institute and Publicis Offer Research-based Insight into the Shrinking Sinking Middle Class – Next Tuesday 11/12 at the Angelika

ExxonMobil Announcement - November 2013Contact the Temerlin Advertising Institute for questions or more information.

RSVP at https://www.surveymonkey.com/s/RSVP-TAI-Nov-2013.

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Shon Rathbone of Publicis Dallas Speaks at TAI Brown Bag

Shon Rathbone speaks at TAI Brown Bag

Shon Rathbone speaks at TAI Brown Bag

The Temerlin Advertising Institute welcomed Shon Rathbone of Publicis Dallas to speak as a part of their monthly Brown Bag meetings. Shon spoke about modern storytelling and how advertising can use this form of interactive storytelling to their advantage. Specifically, Shon pointed towards role-playing style video games and their ability to draw the viewer into the experience by allowing them to make decisions that influences how the story unfolds. Shon believes that by making an advertisement interactive, the audience will feel more engaged with the product and the ad. Marketers can engage viewers through various online content, such as YouTube videos or websites, to continue the story beyond the advertisement itself. The possibilities are endless, and Shon stressed the importance of teaching young advertising students the potential of interactive storytelling.

Shon discusses the use of modern storytelling in advertising

Shon discusses the use of modern storytelling in advertising

Shon is a recognized force in the advertising world and the lead creative at Publicis Dallas. He has built an award-winning creative team that has attracted blue-chip clients. Over the years, his work as been recognized by nearly every national and international awards show including Cannes, One Show, Communication Arts and Effie.

The Temerlin Advertising Institute Brown Bag meetings take place once a month during the academic year. Each meeting features one to two speakers that share their expertise in the advertising industry. These speakers have included TAI faculty, Communication Studies faculty, visiting professors, and Dallas Ft. Worth area advertising and communication professionals. If you are interested in speaking at a TAI Brown Bag meeting, please contact Dr. Yongjun Sung, Associate Professor for TAI, at ysung@smu.edu.

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SMU Homecoming Weekend

Saturday October 26, 2013 found TAI Faculty, Students and Staff hitting the SMU Boulevard to join in the SMU Homecoming Parade and events.

Everyone showed up for the fun and to walk in the parade along with other colleagues and students from the Meadows School of the Arts (MSA).

Dean Bowen of MSA played the keyboard and Will Power jammed in with some rap on the mic.

Dean Bowen with Will Power

Dean Bowen with Will Power

Dr. Steve Edwards, Director of the Temerlin Advertising Institute and colleague Dr. Alice Kendrick had some laughs throwing the football with kids at the party.

TAI MA in Advertising students also participated in the fun and luncheon along with Professor Haayen and her family.

Willie Baronet, TAI’s Executive in Residence and creative guru, showed his kid at heart spirit with full on Meadows garb and wig. Peace out!

To join us, check out our BA or MA in Advertising programs at the following link: http://www.smu.edu/Meadows/AreasOfStudy/Advertising

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TAI Creative Advertising Students Graduate from Paper School

photoOn Wednesday, October 22, students in Willie Baronet’s Creative Advertising Portfolio class attended Clampitt Paper’s Clampitt University Paper School. The two hour session provided students with an overview of all aspects of the paper business: how it’s made, the various weights and grades and finishes, and how to specify paper for a print job. Industry veterans Don Clampitt and John Hampton both presented to the class, after which they had a chance to explore the Clampitt Sample Room and Creative Center where they could take printed samples back with them for reference. Each student received a diploma for having attended the Paper School.

Founded in Dallas in 1941, Clampitt Paper is a paper merchant that sells direct to large and small scale printers as well as creative designers and local merchants. Their Creative Center, located in their Dallas headquarters, offers a comfortable environment for researching modern paper and print solutions, networking with graphic arts professionals and meeting clients. The Creative Center hosts several events for Dallas-area professionals and students each month, including the Paper School.

The Temerlin Advertising Institute’s Creative Program prepares students for careers in art direction and copywriting. Many of our alumni have gone on to work as Creative Directors for advertising agencies, corporations and design firms. Understanding the paper business and how it relates to brand design and development is one of many skills students in the Temerlin Advertising Institute’s Creative Program acquire during their time in the program. Such skills prepare them to be leaders in the industry.

For more information on the Temerlin Advertising Institute’s Creative Program, visit: http://www.smu.edu/Meadows/AreasOfStudy/Advertising/UndergraduateStudies/AdvertisingCreative.

 

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