TAI MA Global Immersion Experience – June 2015 in Hong Kong

Hong Kong Week 1 - June 2015
After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from professors in Hong Kong. They also undertake cultural tours and agency visits to learn about the advertising industry in Hong Kong as well as the greater Asian region.

During their first week, they have hiked at The Peak, enjoyed a traditional Dim Sum lunch, visited the Hong Kong History Museum and spent a few hours with MAXUS, a GroupM Company in Quarry Bay, Hong Kong. At MAXUS, the students learned the ins and outs of media in Hong Kong. They were fortunate enough to have an hour long presentation by Ms. Moon Cheng, Maxus’ Strategic Director. Stay tuned for more highlights from Hong Kong and their global immersion experience.

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Congratulations to the MA in Advertising Graduating Class of 2015

Class of 2015 MA Graduates

What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to following your bright careers.

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TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

First row (left to right): Jing Jin, Colleen O’Brien, Erica Chiarello, Snow Wang, Chef Katherine Clapner, Emily Mize, Marin Berardi, Diana Herrera, April Yu, Dr. Sidharth Muralidharan. Second Row: Robert Keeler, Preston Barrett.

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary emphases were to create awareness of the brand and its’ offerings of quality chocolates and to highlight how the brand is giving back to the community.

The presentations were judged by Chef Katherine Clapner (Co-founder & Co-owner), Emily Mize (Corporate and Wholesale Accounts), and Robert Keeler (Chief Operating Officer). Keeler was very impressed and pleased with both proposals saying “We were very surprised by their insights to our business and their creativity.”

Legendary

Legendary Group: Snow Wang, Colleen O’Brien, Jing Jin, Erica Chiarello

For the group, ‘Legendary’, Chef Clapner goes on to mention “the wedding charity, the sampling truck, contacting SMU catering, the contest, and ad design. They were some really good ideas.” According to Clapner, AMP’D ‘got’ their primary target audience and “understood we are trying to create an experience for our customers when they come into our stores.”

AMPD

AMP’D: April Yu, Diana Herrera, Marin Berardi, Preston Barrett

Dr. Sid commented on the presentations, noting “I am really proud of both teams as they were able to effectively use advertising to strategically market the socially responsible initiatives of DSC but without making it come across as standoffish. Combining the ideas from both proposals can open up even more opportunities for the Dude, Sweet Chocolate brand.

Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.

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Rachel Peng’s Thesis Defense

Congratulations to Rachel Peng! 
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Rachel Peng defending her thesis.

Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.”
She has been working on this experimental research for the past year and her results show that when the valence of the mood created by the music and the message frame is congruent, effectiveness of the public service advertisements may increase. She examined this using local animal shelter support as the issue featured in the PSAs.
TAI congratulates Rachel on her successful defense and cheers her on in her exciting journeys ahead!
Posted in Better Advertising. Better World., Engaged Learning, Graduate Students, Masters in Advertising Program, Thesis | Leave a comment

Erin Hedrick’s Thesis Defense

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Congratulations to Erin Hedrick! 
Yesterday, Friday May 1, 2015, second year MA in Advertising student, Erin Hedrick, successfully defended her thesis research titled, “Building Brand Value: Movie Theaters as Products that Advertise the Experience.” Her adviser was 2015-05-01 10.01.43Dr. Carrie La Ferle.
She has been working on this research for the past year and her results show that people do enjoy going to the movies but that the value of the experience can be enhanced if theaters paid more attention to convenience factors, loyalty programs and highlighting the social companionship with friends opportunities. Price was not the key factor in decisions to attend or not.
TAI congratulates Erin on her successful defense and cheers her as she joins The Richards Group Advertising Agency in Account Management where she has spent the past few months undertaking her Executive Internship!
Congratulations again, from your TAI Family.

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Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Blue Bell

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall.

La Ferle Interview

La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat them as people.

  1. Take care of the victims,
  2. Find and correct the source of the outbreak,
  3. Work with the FDA, and
  4. Only then worry about advertising.

Blue Bell is a staple in Texas and Home spun brand. People love their Blue Bell Ice Cream and are forgiving if companies act in their best interests. In this case, Blue Bell has gone overboard to demonstrate their concern by pulling all the product off the shelves until the source of the listeria can be found. As Blue Bell re-enters the market, consumers will be ready to support their favorite flavors.

Interview can be found at CBS here.

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Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again.

76F30E99-1CE5-41BC-9E6B-8A72FEF20297 TEDxSMU sign Willie on stage

Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter in his quest to buy signs from the homeless – this time to talk about his sign-collecting journey across the country and how it shaped his understanding of “home.”

“Three years ago I stood on this same stage and talked about my WE ARE ALL HOMELESS project, and I said I wanted to travel across the country one day to buy signs,” Baronet said.  “In July of 2014 I did just that, traveling from Seattle to LA to New York in 31 days. I’m honored to be part of this year’s TEDxSMU/Inside SMU program so that I can share some highlights of this adventure, and the lessons I continue to learn about compassion, gratitude and what home really means.”

For more about Professor Baronet’s story visit http://www.smu.edu/News/2014/willie-baronet-huffpost-25april2014 

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TAI Student Was Awarded The O Joe Russell Scholarship From AAF Houston

The Advertising Education Foundation of Houston (AEFH) awarded the O Joe Russell Scholarship to TAI student, Sarah Campbell.  The AEFH and the American Advertising Federation of Houston (AAF-H) on April 10th presented 25 scholarships to college students who are pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial aSarahrt, public relations or other related fields. Sarah Campbell competed amongst students who currently attend colleges and universities within Arkansas, Louisiana, Oklahoma, and Texas (AAF-District 10).  TAI is not the only one proud of Sarah’s achievements. Her former teacher, Professor Haayen said, ““I had the pleasure of having Sarah as a student in my Advertising Research class last semester. She was a joy to have in class. She is curious, engaged, motivated and hardworking. The kind of student who inspires her teacher and classmates to do their best work. This scholarship honor is well deserved, and I am sure it is the first of many successes to come. Bravo, Sarah!”  The AEFH received submissions from 17 different schools within the AAF-District 10 region.  We are unbelievably proud that a Southern Methodist student was able to win amongst such stiff competition.  On achieving such a prestigious scholarship IMG_0707-1Campbell said, “I am honored to be selected as a recipient of this scholarship! The TAI program at SMU has been an incredible academic experience that has pushed me to grow both creatively and professionally. With the gift of this scholarship, it will be easier for me to afford the valuable resources available here at TAI. I look forward to continued mentorship from outstanding professors, inspiration from my talented peers, and the opportunity to increase the depth and breadth of my creative portfolio. The Lord has blessed me with more opportunities than I can count, and I am beyond grateful for the financial help that allows me to pursue His plan for me.” TAI is extremely proud of Sarah’s accomplishments and we can’t wait to see what she does in the future!

Please join the Temerlin Advertising Institute in congratulating Sarah Campbell on this outstanding achievement.

 

Posted in AAF Houston, Awards and Projects, Better Advertising. Better World., Scholarship, Scholarships, TAI Students, Undergraduate Students | Tagged , , , , | Leave a comment

Congratulations to National Student Advertising Competition Team!

group selfie
Students from the Temerlin Advertising Institute competed with 18 other universities in the 2015 American Advertising Federation District 10 Convention.
Congratulations to the members of the National Student Advertising Competition Team on their third place finish this weekend!
Led by Professors Peter Noble and Willie Baronet, the students did an amazing job representing SMU and we are proud of all the work that they put forward this semester to make it happen.
Also at the convention, Dr. Carrie La Ferle represented SMU as member of the Keynote panel. Dr. La Ferle along with other noted national leaders from the BBB and FTC presented at the Keynote Luncheon on Advertising Ethics and Truth In Advertising. Way to go SMU!
big check
Finally, TAI undergraduate Sarah Campbell won the AAF 10th district O Joe Russell Scholarship!
All-in-all a pretty spectacular weekend!
Dr. Edwards
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Olga Romanova of TAI receives an AEFH Scholarship

OlgaRomanova5[1]The Advertising Education Foundation of Houston (AEFH) awards scholarships to college sophomores, juniors and seniors pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/TV, commercial art, public relations or related fields. The AEFH Board of Directors received a record number of applications. The board carefully considered participant’s applications, educational aspirations and overall qualifications.​ As a result, Olga Romanova, majoring in Studio Arts and Creative Advertising at SMU, was awarded a Baxter + Korge Education Scholarship​ 2015.

Congratulations!!

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