TAI MA in Advertising Student Spotlight

TAI Grad Student - JingxueJingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. She has just secured a part-time position as a Graphic Designer with SMU’s Lyle School of Engineering. It is a paid position where she will be gaining real world experience and skills as well as building her resume.

Snow’s duties include creating graphic design concepts for marketing instruments and publications, creating layouts and design concepts for dedicated websites, designing presentations for new product marketing, collaborating with photographers and writers covering engineering summits, researching educational marketing strategies and much more.

Stay tuned for more updates on our program when we highlight our second year MA in Advertising students undertaking their Executive Internships with agencies in Dallas. 

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Chief Marketing Officer of Splash Media Guest Lectures

Jim McKinnis, Chief Marketing Officer at Splash Media, guest lectured for the students of Professor Bunting’s Advertising Technology class. In speaking with Professor Bunting’s class, Jim felt that the lead competitive edge students need to train for is content development. He further elaborated that the current generation has a very intimate knowledge of social media platforms, which will give them an advantage over people who have been in the field longer. Being able to think quickly and provide relevant content is what will allow a student to stand apart from others in the job marketplace.

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Jim McKinnis, Chief Marketing Officer at Splash Media

 

Jim brings more than 25 years of creative thinking and marketing experience to his role as CMO. Steeped in the foundation of brand advertising, Jim previously served as Chief Creative Officer for TracyLocke/DDB Dallas before embracing big data as CCO North America at the CRM powerhouse, RAPP. Then grew to run the RAPP LA office for 8 years of explosive growth. Now the latest stage of his career finds Jim helping to lead the first true global agency driving business solutions through social platforms, Splash Media.

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Professor Mark Bunting (left) has a Q&A session with Jim McKinnis (right)

 

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TAI Students Tien Dang and Su Hyun Han selected for 2015 Multicultural Advertising Intern Program

Tien Dang and Su Hyun Han, who are juniors attending Southern Methodist University in the Temerlin Advertising Institute, were selected to the 2015 Multicultural Advertising Intern Program (MAIP).

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Su Hyun Han

Tien Dang

Tien Dang

 

 

 

 

 

 

 

 

 

The 4A’s Multicultural Advertising Intern Program (MAIP) connects aspiring diverse entry- level advertising professionals with prestigious advertising agencies. Since its inception in 1973, MAIP offers multicultural students a unique paid, full-time summer internship at 4A’s participating agencies nationwide, combining real-world work experience, networking opportunities within the industry, and a valuable professional credential to better position themselves in the marketplace. Simultaneously, the program offers advertising agencies the opportunity to access top talent and strengthens the 4A’s efforts to enhance the workforce diversity of our industry.

Tien accepted a copywriting internship with Publicis Healthcare Communications Group in New York City while Su accepted an account management internship at McCann Erickson Detroit in Birmingham, Michigan.

Please join the Temerlin Advertising Institute in congratulating Tien and Su on their outstanding achievement.

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Temerlin Advertising Institute (TAI) invites applications for 2015 & 2016 Research Fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.

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The purpose of the TAI Research Fellows program is to foster research collaboration and provide catalysts for advancing our understanding of the field of advertising. We are looking for people who have a vision for their research and need time and support to make it come to life!

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Who is Eligible? Faculty members on sabbatical, faculty-emeriti, post-docs, or even industry researchers asking thoughtful questions are encouraged to apply.

What is Included? TAI will provide research fellows with office space, a monthly stipend of $1000-$2000, funding for research up to $5000, and travel support up to $2000. Fellows are invited to collaborate on research projects and publications with the TAI faculty members, and pursue independent research. Formal teaching duties are not required, but may be available for additional compensation.

Deadline for Applications. March 1st – visit to begin the following fall semester. October 15th – visits to begin the following spring semester;

Application Procedure. Please supply the following information to Dr. Steve Edwards (steve@smu.edu), Director of the Temerlin Advertising Institute, by the appropriate deadline:

  1. a cover letter that conveys your interest, brief background about you, overview of current projects, and requested time frame for visit.
  2. a current curriculum viate
  3. a two-page description of intended research projects you wish to pursue.

For more information, see the Visiting Fellows Program Announcement 2015-2016.

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Honoring Excellence

TAI Professor, Suzanne Larkin was nominated for the HOPE (Honoring Our Professors of Excellence) Award by Grayson Gilcrease. The ceremony took place on February 3, 2015 and was held in Residential Commons. Ms. Gilcrease was a student in Professor Larkin’s ADV 3391 Creative Production class in the Fall of 2013. Professor Larkin describes this nomination as, “feelinLarkin, Suzanneg more than normal humility by this honor. Without the effective mentoring I have received from other faculty in TAI, I doubt this honor would have come my way. The leadership and support at TAI is unlike any University I have been an educator.” Ms. Gilcrease stated that she had nominated Professor Larkin because many of the skills and concepts she had learned in Creative Production were applicable to her everyday life. Professor Larkin’s teaching methods are both “exploration and utilization of various styles to spark critical thinking and generate enjoyment; ie. Let’s have fun while we’re eating our vegetables. For instance, by flipping the Creative Production classroom, students are not passively observing their learning but are more primed through experiential engagement. Since many of my students are visual learners, I believe in in-class visual referencing and relevant project work that takes them out into the world to developed abilities beyond their expectations.” It is clear that Professor Larkin is truly an inspiration in and outside the classroom and TAI is honored to have her as member of our faculty.

Please join the Temerlin Advertising Institute in congratulating Professor Suzanne Larkin on this exciting nomination.

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TAI Professor Discusses the Meaning of Home

Baronet, WillieOn February 2nd, TAI Professor, Willie Baronet made an appearance on the Street View Podcast to talk about his homeless project and to discuss the meaning of home. To learn more about this project and to listen to Professor Baronet’s powerful definition please visit http://streetviewpodcast.com/2015/02/02/season-2-episode-4-what-does-home-mean-to-you/.

 

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TAI Student Studies Distorted Beauty

TAI Student Jazmin Vazquez presented her Engaged Learning Project titled, “Distorted Beauty: Advertising and Women’s Self Concepts in the U.K. and U.S.,”on January 28, 2015 at Hughes-Trigg.  Her mentor Dr. Carrie La Ferle elaborated briefly about the project stating, “Jazmin was awarded funding to undertake research last year in the U.K. focusing on advertising regulation in the UK and the portrayal of women in advertisements.”  Vazquez’s findings “reveal that the more strict regulation of advertising in the UK of ‘soft issues’ may make women in the UK less persuaded by ads and the ads were found less believable than their American counterparts. In the end though, Jazmin believes soft issues such as stereotypes in ads and objectification of women in ads should be regulated more in the US and other parts of the world,” reported La Ferle.

Please join the Temerlin Advertising Institute in congratulating Jazmin Vazquez on this outstanding achievement.

 

 

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2015 Morris Hite Memorial Scholarship Awarded to TAI Student Sue Hyun Han

From left to right: Carrie Miller, Education Chair AAF Dallas; Kelsey Morrison, Morris Hite Scholarship winner from UTD; Larry Brantley, President of AAF Dallas; Sue Han, Morris Hite Scholarship winner from SMU, Kryslyn Burks, Tracy Locke representative, Julie Haworth, Profess and Mentor at UTD.

From left to right: Carrie Miller, Education Chair AAF Dallas; Kelsey Morrison, Morris Hite Scholarship winner from UTD; Larry Brantley, President of AAF Dallas; Sue Han, Morris Hite Scholarship winner from SMU, Kryslyn Burks, Tracy Locke representative, Julie Haworth, Profess and Mentor at UTD.

On January 13, the American Advertising Federation of Dallas awarded the Morris Hite Memorial Scholarship to two deserving students at their monthly luncheon. The Morris Hite Memorial Scholarship presented by Tracy Locke is designed to recognize, promote and encourage academically talented students of advertising and related disciplines, helping them to complete their college studies. To receive the $3,000 scholarship, candidates must be exceptional students who carry an overall GPA of 3.0 or higher, submit a diverse and unique portfolio of work, and complete an essay that describes where they want to grow in the field of marketing and communications.

A team of three, experienced, advertising professionals serve as judges for the scholarship, which is awarded annually each spring. This year the award has been split due to a tie down to the 13th decimal. Sue Hyun Han, a junior attending Southern Methodist University, and Kelsey Morrison, a junior attending University of Texas at Dallas, will each receive the $1500 scholarship to continue their scholarly studies in the fields of creative advertising and marketing respectively.

Please join the Temerlin Advertising Institute in congratulating Sue on this outstanding achievement.

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2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers. 

640px-Chikin_is_Brain_Food_Cow_Chick-fil_A-with-Portrait Expand your marketing know-how and share some brain food.

Insights from the man who helped build Chick-fil-A into the marketing powerhouse it is today.

  • Wednesday, February 4 at 6:30 p.m. Lecture at 7:00 p.m.
  • Drinks & Finger Foods Served
  • Angelika Theater – Mockingbird Station, 5321 E. Mockingbird Ln., Dallas
  • Free Parking

Free and open to the public, RSVP requested.

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TAI Assistant Professor Dr. Muralidharan Shares Research

2014-12-10 12.05.47On Wednesday, December 10, Dr. Sidharth (Sid) MuralidharanAssistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.”

Faculty and staff from the  Temerlin Advertising Institute and the Division of Communication Studies attended this monthly Brown Bag lunch series.

The Temerlin Advertising Institute established the monthly faculty Brown Bag lunch series in Fall 2012 to allow faculty in Advertising, Communication Studies and Journalism to share their research and encourage collaboration across disciplines.

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