TAI Students Visit Starcom Media Vest Group in Hong Kong

Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed by the wonderful group at Starcom Media Vest.

2014-6-12 StarComm

With the help of Dr. Kara Chan of Hong Kong Baptist University, Dr. Carrie La Ferle organizes multiple visits to agencies while teaching International Advertising in Hong Kong during the summer. The students are learning, living, and taking in as many cultural experiences as possible.

TAI Group Receives Warm Welcome at Starcomm

Findout more at http://smu.edu/temerlin/graduate/

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TAI Student Danielle Olson Empowering Mayan Women Through Entrepreneurship in Valladolid Mexico

DanielleOlson

Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship.

To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s handbags.

The event will begin at 8pm, June 3rd on the rooftop of the restaurant Sundown at Granada (which is located directly next to Granada theater), 3520 Greenville Ave, Dallas, TX 75206.

Two other companies will be showing their stuff including Commonwealth Couture, a designer vintage shop located in Snider Plaza. The other is jewelry designer Shona Gilbert who will be showcasing her work. Live Hair Group (a hair salon across from the venue) will set up a booth that will do free hairstyles for all the guests.

All are invited to come and support this great cause!

We love seeing our Temerlin Advertising Students changing the world! Way to go Danielle.

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Visiting Professor, Dr. Francisco Rejon-Guardia, Presents Personal Branding Workshop

On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?”

#Personal Branding workshop presented by Dr. Francisco Rejón-Guardia, Visiting Professor

#Personal Branding workshop presented by Dr. Francisco Rejón-Guardia, Visiting Professor for the Temerlin Advertising Institute.

During the workshop, Dr. Rejón-Guardia shared strategies and tips for developing a personal brand and strong reputation online. Since one in three employers look at a job candidate’s social media (Facebook, LinkedIn, Twitter, Instagram, etc.), Dr. Rejón-Guardia says it’s important to know the image of yourself you are projecting online. His strategies for developing a strong personal brand, both online and off, include knowing your target (i.e. potential employers, jobs, etc.), being specific with your personal tag/slogan, being professional, emphasizing your area(s) of specialization, knowing and telling your story, providing a consistent image of yourself, being genuine, and providing value to your industry. For more on his presentation, click here.

Dr. Rejón-Guardia explains his strategies for developing a strong personal brand to Temerlin Advertising Institute students and faculty.

Dr. Rejón-Guardia explains his strategies for developing a strong personal brand to Temerlin Advertising Institute students and faculty.

Dr. Rejón-Guardia is an Associate Lecturer in Marketing and Market Research at the University of Granada (Spain). His research interests include online consumer behavior, e-commerce, new advertising formats, and market research methodology. Dr. Rejón-Guardia has been a Visiting Professor in the Temerlin Advertising Institute since April 2014. He is using his time in the US to collaborate with American colleagues on various advertising and marketing research projects for publication.

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TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

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Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York.

The goal is buy signs, create a documentary, book, and more!

Willie says:

These signs – and this practice – have become a catalyst for conversations about the nature of home, homelessness, compassion, and how we see and treat each other as humans. It has also heightened my awareness about my own upbringing and home life.

My goal is to buy as many signs and connect with as many homeless people as I can. In addition to the art installations/projects that will result from these new signs, there will be a book and a documentary film of the entire experience. Plus, I’m partnering with the Housing Crisis Center in Dallas to raise money and awareness for their program to help homeless veterans.

Your help is critical. The more people who get involved, the more meaningful the project (and the conversation about homelessness) becomes.

Help support a great cause at Indiegogo – We Are All Homeless

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TAI Professor Talks about Southwest and Virgin Airlines at Love Field

David Hadeler, President of SKSW Advertising and SMU Advertising Professor at the Temerlin Advertising Institute talks about the campaign waged by Virgin America Airlines against Southwest to launch service at gates Love Field in Dallas. 

Professor Hadeler is at 1:11 in video. See whole story at NBC 5 in Dallas.

 

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SMU Advertising Students are “Happy” in (and out of) class!

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SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams.

The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of the new minor and major in advertising as well as part of the minor in graphic design.

An advanced course on Creative Problem Solving is also offered as part of the M.A. program at the Institute.

Thanks to Zoë Filutowski!

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TAI Graduate Students Dish Up Proposals for SMU Dining Services

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—ADmire and 22/23, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for SMU Dining Services. The primary emphases was to create awareness of the various services offered by SMU Dining Services among freshmen and sophomores, and also to create opportunities to meaningfully impact the lives of students in other ways than just nutrition.

The presentations were judged by several SMU Dining Services representatives, including Julie Wiksten (Associate VP of Campus Services), Jennifer Chang (Marketing Manager of SMU Dining), and Lauren Hickman (Registered Dietitian). Wiksten was very impressed and pleased with both proposals saying “What an honor to see and hear our best and brightest! The presentations were so creative.”

Members of ADmire present their campaign to SMU Dining Services.

Members of ADmire present their campaign to SMU Dining Services.

ADmire focused on how SMU Dining can enable connections with students by working with student body organizations and raise funds (via dining locations) that support college events. Keeping millennials in mind, the highlight of 22/23’s campaign strategy was their ‘SMU Scoop’ mobile app and how this tool can be used to not only spark a sense of togetherness but also help students connect with on-campus activities.

Members of 22/23 present their 'SMU Scoop' app idea.

Members of 22/23 present their ‘SMU Scoop’ app idea.

Dr. Sid commented on the presentations, noting “I am really proud of both teams as they came out with unique social responsibility ideas on a shoe-string budget. Combining the ideas from both proposals can open up even more opportunities for the SMU Dining Services brand.”

Social responsibility is a cornerstone of the Temerlin Advertising Institute’s Masters in Advertising program. ADV 6372: Responsibility and Social Entrepreneurship is just one of several courses with a focus on social responsibility that students in the Institute’s MA in Advertising program are required to take. These courses, and the experiences gained through working with real clients, equip graduates to become leaders in the advertising industry by helping them recognize their responsibility to their brands, their consumers, their industry and their society.

Masters in Advertising students with Dr. Sid Muralidharan, Assistant Professor.

Masters in Advertising students with Dr. Sid Muralidharan, Assistant Professor.

 

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TAI Participates in Communication Disciplines Jobs Fair

On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships and permanent positions. Thank you to all of the employers and the work of TAI faculty, staff and students for helping to make this a great event for everyone.

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TAI presents to Summit International Preparatory

TAI presents to Summit International Preparatory

TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very polite and engaging with a ton of great comments, questions, and ideas.

A former SMU-TAI graduate, Haynes Strader spearheaded the visit. We are so excited that our alumni feel proud of their roots and want to bring shining stars to visit SMU to ignite interest in our university and the TAI program.  
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Rethinking Pink: TAI Students Place Fourth Overall, Win Best Promotional Strategy for Client Mary Kay at District National Student Advertising Competition

2014 SMU NSAC AwardThe National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what turned out to be a pressure filled, highly competitive event. The SMU NASC team, taught by Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence, has been hard at work since the beginning of the Spring 2014 semester when they began doing preliminary research and strategy development for Mary Kay, this year’s national client. Using the tagline #RETHINKPINK, the team created a cohesive and memorable campaign designed to change the perception of Mary Kay among young women 18-25 years old. Students focused their efforts in Account Management, Account Planning, Traditional and Social Media, Research, Promotions, Public, and Creative (including casting and photographing the women featured in the ads), producing a comprehensive campaign executed solely by them.

2014 RethinkPink Ad designed by NSAC Creative Team

2014 RethinkPink Ad designed by NSAC Creative Team

Willie Baronet reflected on the experience, stating, “as a first time faculty in this competition I was overwhelmed by the amount of work required of the students. And impressed by the opportunities they had to present in front of industry leaders, as well as members of the Mary Kay marketing team.” All members of the 2014 SMU NSAC team are pursuing a BA in Advertising from the Temerlin Advertising Institute (TAI). Advertising majors are required to complete ADV 4399 Advertising Campaigns as part of their curriculum. This class combines major advertising theories with practice, allowing students to develop and present an advertising campaign to a real client based on current advertising challenges that the client is facing. Students that take Advertising Campaigns during the Spring semester have the opportunity to participate in the National Student Advertising Competition (NSAC). Recent NSAC clients include Glidden Paint (2013) and JCPenney (2012).

Please join the Temerlin Advertising Institute (TAI) in congratulating this year’s SMU NSAC team on their outstanding work and accomplishments!

2014 SMU NSAC Team Members and Faculty

2014 SMU NSAC Team Members and Faculty

Members of the 2014 SMU NSAC team are: (Students) Amelia Ambrose, Katie Bernet, Anne-Marie Clegg, Rachel Delesk, Andrew Fennessy, Kelly Gilliland, Elizabeth Glander, Lauren Goddard, John Ross Gramentine, Ashley Gross, Emily Jedlicka, Hillary Johnson, Jaimmy Koroma, Bernabe Maldonado, Alexandra Nowlin, Margot O’Daniel, Morgan O’Hare, Mary Olson, Ari Passy, Morgan Saxer, Dustin Weil, (and Faculty) Brice Campbell, Executive-in-Residence, and Willie Baronet, Visiting Executive-in-Residence.

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