Category Archives: Uncategorized

Dr. Hye Jin Yoon Speaks at Pre-Conference Panel and Presents Paper at the 2016 American Academy of Advertising Annual Conference in Seattle

by Hye Jin Yoon American Academy of Advertising is the flagship organization in the field of advertising and its conference attracts the most prominent advertising scholars, professionals, and students in the U.S. They held the conference in Seattle at the … Continue reading

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2016 Exxon Mobil Lecture Announced – MADMEN to SOULMEN: Spirituality in Advertising

2016 Exxon Mobil Lecture Announced for Thursday, April 21st. A free public lecture that brings together faculty, students, SMU alumni, and the DFW advertising community around an important marketing communication issue. Reception starts at 6 pm. Lecture begins at 7 … Continue reading

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Executive Internships 2016: Erica Chiarello

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Erica’s story below: Erica Chiarello: Commerce House My executive internships have allotted me the opportunity to … Continue reading

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TAI Faculty nominated for the 2016 Emerging Leaders Seminar Series

by Sidharth Muralidharan  This Spring, I was nominated by Dr. Sam Holland, Dean of the Meadows School of the Arts, to attend the 2016 Emerging Leaders Weekly Seminar Series. Each Friday, leaders from the SMU Community present and hold group … Continue reading

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Dr. Hye Jin Yoon’s Journal of Advertising Article makes “Top Downloaded Article Collection” List

Dr. Hye Jin Yoon’s “Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement” has made the “top downloaded article collection” list of the Journal of Advertising. The article can be accessed for free until December 31st, … Continue reading

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Dr. Nicolas Sternsdorff-Cisterna Presents “Is this safe to eat? Food Safety after Fukushima”

Dr. Nicolas Sternsdorff-Cisterna, Assistant Professor, Anthropology, presented his work “Is this safe to eat? Food safety and risk after Fukushima” on Friday at the TAI Research Brown Bag. The participants were taken through the tragedy that struck Japan after a devastating earthquake, … Continue reading

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TAI Professor is Keynote Speaker: 2015 Breakfast for the Bridge

The Bridge’s purpose is to end adult long-term homelessness in Dallas and the surrounding region by developing, coordinating, and/or delivering: Outreach/intake services, Jail diversion/reentry services, Emergency shelter/transitional shelter services, Primary health care/behavioral health care services, Recreational/educational services, Employment income/supported employment income/disability income services, and Affordable housing/supportive housing services. … Continue reading

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Industry veteran Brad Todd shares his insights

SMU Ad Club recently welcomed Mr. Brad Todd, Principal at the Richards Group, to campus to share his insights about the advertising industry, and his experience as a Marketing Director at Frito Lay. To a packed room in the newly … Continue reading

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Design from the Heart 

By Cheryl Mendenhall, Senior Lecturer Here at the Temerlin Advertising Institute we stress the importance of responsibility in advertising, whether that is professional responsibility, social responsibility, or the everyday choices we make in our field. My focus is in graphic … Continue reading

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TAI Student Tien Dang Completes Internship at Publicis HCG in NYC

In February, SMU Advertising major (’16) Tien Dang was selected for the 2015 Multicultural Advertising Internship Program (MAIP). Read about her experience summer internship experience below.  “This summer, I interned at Publicis HCG. I was also a part of MAIP (Multicultural Advertising Internship … Continue reading

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