Category Archives: Uncategorized

Introducing SMU’s 2017 NSAC Ad Team Members

This year SMU will be competing again in the National Student Advertising Competition (NSAC). Students were selected by Ad Team manager Professor Amber Benson to be a part of SMU’s award-winning Ad Team, Praxis. The Ad Team is broken up … Continue reading

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Industry Guest Speakers to Visit TAI Professor Kim’s Digital Media Strategy Class

In the upcoming weeks, TAI Professor Eunjin (Anna) Kim will be hosting multiple guest speakers in her Digital Media Strategy 1 class. She is inviting any interested students to come sit in her class on the day of these speakers … Continue reading

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TAI Professor Anna Kim and Communication Arts Librarian Megan Heuer Create Information Literacy Certificate

This semester in TAI Professor Eunjin (Anna) Kim’s Digital Media Strategy 1 course, first-year advertising students on the digital track are working towards getting their Information Literacy Certificate. This certificate program is specially designed to help students nurture sophisticated secondary … Continue reading

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Dr. Hye Jin Yoon Speaks at Pre-Conference Panel and Presents Paper at the 2016 American Academy of Advertising Annual Conference in Seattle

by Hye Jin Yoon American Academy of Advertising is the flagship organization in the field of advertising and its conference attracts the most prominent advertising scholars, professionals, and students in the U.S. They held the conference in Seattle at the … Continue reading

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2016 Exxon Mobil Lecture Announced – MADMEN to SOULMEN: Spirituality in Advertising

2016 Exxon Mobil Lecture Announced for Thursday, April 21st. A free public lecture that brings together faculty, students, SMU alumni, and the DFW advertising community around an important marketing communication issue. Reception starts at 6 pm. Lecture begins at 7 … Continue reading

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Executive Internships 2016: Erica Chiarello

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Erica’s story below: Erica Chiarello: Commerce House My executive internships have allotted me the opportunity to … Continue reading

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TAI Faculty nominated for the 2016 Emerging Leaders Seminar Series

by Sidharth Muralidharan  This Spring, I was nominated by Dr. Sam Holland, Dean of the Meadows School of the Arts, to attend the 2016 Emerging Leaders Weekly Seminar Series. Each Friday, leaders from the SMU Community present and hold group … Continue reading

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Dr. Hye Jin Yoon’s Journal of Advertising Article makes “Top Downloaded Article Collection” List

Dr. Hye Jin Yoon’s “Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement” has made the “top downloaded article collection” list of the Journal of Advertising. The article can be accessed for free until December 31st, … Continue reading

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Dr. Nicolas Sternsdorff-Cisterna Presents “Is this safe to eat? Food Safety after Fukushima”

Dr. Nicolas Sternsdorff-Cisterna, Assistant Professor, Anthropology, presented his work “Is this safe to eat? Food safety and risk after Fukushima” on Friday at the TAI Research Brown Bag. The participants were taken through the tragedy that struck Japan after a devastating earthquake, … Continue reading

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TAI Professor is Keynote Speaker: 2015 Breakfast for the Bridge

The Bridge’s purpose is to end adult long-term homelessness in Dallas and the surrounding region by developing, coordinating, and/or delivering: Outreach/intake services, Jail diversion/reentry services, Emergency shelter/transitional shelter services, Primary health care/behavioral health care services, Recreational/educational services, Employment income/supported employment income/disability income services, and Affordable housing/supportive housing services. … Continue reading

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