Category Archives: Technology

Step Away From the Google Doc: Fostering True Collaboration

Step Away From the Google Doc Fostering True Collaboration by TAI Professor Amber Benson   Today, Jeff Bridges will deliver the final talk in the SMU Tate Distinguished Lecture series. Most college students know Jeff Bridges for his role as … Continue reading

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Navigating the Waters of Data-Driven Storytelling at SXSW Interactive 2018

Temerlin Advertising Institute graduate students Jessica Phillips and Catherine Scholl Complexity, Complexity, Complexity In an enlightening talk about data-driven storytelling, we heard from a panel of professionals about how they combine art and scientific data to execute seamless storytelling in … Continue reading

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SMU Students Skip Spring Break. Swarm South by Southwest (SXSW) Interactive

Spring break at SXSW Interactive in Austin. A group of Temerlin Advertising Institute and SMU MA/MBA students launched into conference sessions including: Bernie Sanders interviewed by Jake Tapper The Shadow Side of Human Centered Design Become a Machine Learning Expert … Continue reading

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TAI Hosts Visiting Scholar Dr. Sukki Yoon for Lecture on Speed-Induced Construal and Perceptions of Advertising Messages

Friday February 23, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Sukki Yoon, associate marketing professor at Bryant University. Dr. Yoon discussed his research, “Slow Versus Fast: How Speed-Induced Construal Affects Perceptions of Advertising Messages,” with many SMU … Continue reading

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SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for business to succeed. Ever-changing technology landscapes and customer expectations means … Continue reading

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TAI Alumna Launches Startup Promoting Tourism in Developing Cities

Temerlin Advertising Institute alumna Karissa Jobman (’13) is combining her advertising acumen and love of travel through Bucket, a startup aimed to boost tourism activities in Quito, Ecuador and other developing cities. About Bucket “Bucket started out of a vision to … Continue reading

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Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

SPRING 2015 – ADV 5302: Technology Marketing and Advertising  The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and … Continue reading

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