Category Archives: TAI Classes

Meet New TAI Professor Dr. Yan Huang

What made you want to become a professor? I am curious. I always want to figure out a few things. I collect information to feed my curiosity. When I meet people with the same questions, I feel excited to share … Continue reading

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TAI Students Attend South by Southwest (SXSW) Conference

This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future. Students attending enrolled in … Continue reading

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TAI Hosts Portfolio Night for Creative Advertising Students

Wednesday, December 7, TAI hosted a Portfolio Night & Exhibition to display the work of creative advertising majors in both Concepting and Advanced Portfolio classes. The event was held in SMU’s Owen Arts Center and was attended by over 100 … Continue reading

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SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for business to succeed. Ever-changing technology landscapes and customer expectations means … Continue reading

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TAI Student Addie Audette Creates Video Package Featuring TAI

For a final project in her Basic Video and Audio Production course, TAI Digital Media student Addie Audette created a video package featuring the Temerlin Advertising Institute and its programs. For the project, she interviewed both TAI students and faculty … Continue reading

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TAI Digital Media Students Reflect on Industry Guest Speakers

In the past month, TAI Professor Eunjin (Anna) Kim hosted several guest speakers in her Digital Media Strategy 1 course. The speakers included: James Moore, Chief Revenue Officer at Simpli.fi; Paul Buckley, President of D Custom; Mike Wylie, Managing Director … Continue reading

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TAI Digital Media Strategy Students Dive Into The Changing Landscape of Fast-Casual Dining

With the success of fast-casual restaurants on the rise, fast-food chains have to find new ways to attract customers as they’re losing market share to their fast-casual competitors. Many restaurants are trying to appeal to the popular consumer segment of … Continue reading

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TAI Alum Sarah Erickson Returns as Guest Speaker in Professor Mendenhall’s Typography Course

Thursday, November 3, TAI Creative Advertising and Graphic Design Professor Cheryl Mendenhall had a guest speaker lecture in her Typography course. The speaker was TAI Alum Sarah Erickson (’15), who is a designer for Doodle Dog Creative and owner of … Continue reading

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Industry Guest Speakers to Visit TAI Professor Kim’s Digital Media Strategy Class

In the upcoming weeks, TAI Professor Eunjin (Anna) Kim will be hosting multiple guest speakers in her Digital Media Strategy 1 class. She is inviting any interested students to come sit in her class on the day of these speakers … Continue reading

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TAI Creative Advertising Students Meet with Industry Professionals for Critique

On Monday, September 12, first-year TAI Creative Advertising students in Professor Mark Allen’s Concepting class were given an opportunity that many students will never get – to show their work to multiple industry professionals and get feedback from people who … Continue reading

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