Category Archives: Social Responsibility

TAI Professor Sidharth Muralidharan’s Research Accepted to “Journal of Advertising Research”

TAI Assistant Professor Sidharth Muralidharan has been published in various academic journals, with five more publications forthcoming. His main research focuses are cross-cultural studies and advertising’s impact on mitigating social and environmental issues. His most recent accepted publication is titled “‘Green’ … Continue reading

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TAI Graduate Student Lauren Lombardo Interning with Dallas Zoo

All students want to have a unique internship experience that they can brag about and proudly place on their resumes. An internship that sets you apart and is out of the ordinary. This semester, TAI graduate student Lauren Lombardo is … Continue reading

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TAI Professor Willie Baronet’s Documentary “Signs of Humanity” Showing in Two Film Festivals

TAI Creative Advertising Professor Willie Baronet has been purchasing and collecting homeless signs from people across the country since 1993. Over the last twenty-three years he has collected over 1,000 signs. For years, Professor Baronet has displayed these homeless signs … Continue reading

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TAI & AAF Dallas Co-Host Breakfast Event with Government Affairs Speaker Clark Rector

Wednesday, September 21, Temerlin Advertising Institute, joined with AAF Dallas and 4A’s, hosted an event called “Broccoli for Breakfast.” The event offered breakfast to all attendees and a guest speaker Clark Rector, EVP Government Affairs for AAF, and his lecture “A … Continue reading

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TAI Professor Willie Baronet to Showcase “We Are All Homeless” and Serve as Panelist for University of Pennsylvania Seminar Series

Over the past twenty years, Willie Baronet, TAI’s Stan Richards Professor in Creative Advertising, has been traveling across the country buying and collecting signs from homeless people. To date, Professor Baronet has collected or purchased over 1,000 signs. He uses … Continue reading

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TAI First-Year MA in Advertising Students Present Campaign Proposals to REACH

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—KCB Group and MiNK, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals for the non-profit organization, REACH, whose sole mission is to “provide … Continue reading

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MA in Advertising Class of 2016 at Graduation

CONGRATULATIONS INSTITUTE GRADUATE STUDENTS!! We want to wish success to our graduating students as the class of 2016 move forward into their professional careers. Each one has grown and excelled over the past two years in the program. New knowledge … Continue reading

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TAI Faculty Named Judge for Ethics Awards Program

Dr. Carrie La Ferle, Professor of Advertising for the Temerlin Advertising Institute, has been selected as a judge for the upcoming Greater Dallas Business Ethics Awards Program 2016. The selection of judges is based on demonstration and commitment to ethical practices, and … Continue reading

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2016 Exxon Mobil Lecture Announced – MADMEN to SOULMEN: Spirituality in Advertising

2016 Exxon Mobil Lecture Announced for Thursday, April 21st. A free public lecture that brings together faculty, students, SMU alumni, and the DFW advertising community around an important marketing communication issue. Reception starts at 6 pm. Lecture begins at 7 … Continue reading

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Dr. Nicolas Sternsdorff-Cisterna Presents “Is this safe to eat? Food Safety after Fukushima”

Dr. Nicolas Sternsdorff-Cisterna, Assistant Professor, Anthropology, presented his work “Is this safe to eat? Food safety and risk after Fukushima” on Friday at the TAI Research Brown Bag. The participants were taken through the tragedy that struck Japan after a devastating earthquake, … Continue reading

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