Category Archives: Social Responsibility

Dr. Nicolas Sternsdorff-Cisterna Presents “Is this safe to eat? Food Safety after Fukushima”

Dr. Nicolas Sternsdorff-Cisterna, Assistant Professor, Anthropology, presented his work “Is this safe to eat? Food safety and risk after Fukushima” on Friday at the TAI Research Brown Bag. The participants were taken through the tragedy that struck Japan after a devastating earthquake, … Continue reading

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Design from the Heart 

By Cheryl Mendenhall, Senior Lecturer Here at the Temerlin Advertising Institute we stress the importance of responsibility in advertising, whether that is professional responsibility, social responsibility, or the everyday choices we make in our field. My focus is in graphic … Continue reading

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TAI MA Alumnus Wins at Cannes

What do you do when a no kill Animal Shelter in DFW turns to you increase exposure for the many animals looking for a loving home? If you’re Arturo Lee (MA ’14) and the team at Dieste, you create an award-winning campaign! … Continue reading

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TAI Alumna Gives Back: Erin Hedrick of The Richards Group

On June 18th, I had the incredibly opportunity to participate in the 10th Annual Home Team Build here at The Richards Group. As a recent graduate of the Temerlin Advertising Institute at SMU, I was excited about joining the working … Continue reading

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TAI MA Global Immersion Experience – June 2015 in Hong Kong

After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from … Continue reading

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TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary … Continue reading

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Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall. La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat … Continue reading

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Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again. Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter … Continue reading

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2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers.   Expand your marketing know-how and share some brain food. Insights from the man who helped build Chick-fil-A into the marketing powerhouse it … Continue reading

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TAI Student Danielle Olson Empowering Mayan Women Through Entrepreneurship in Valladolid Mexico

Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship. To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s … Continue reading

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