Category Archives: Social Responsibility

TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary … Continue reading

Posted in Better Advertising. Better World., Graduate Students, Masters in Advertising Program, Professional Development, Social Responsibility, TAI Classes | Leave a comment

Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall. La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat … Continue reading

Posted in Better Advertising. Better World., Community Outreach, Faculty Interviews, Social Responsibility | Leave a comment

Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again. Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter … Continue reading

Posted in Better Advertising. Better World., Faculty Presentations, Social Responsibility | Leave a comment

2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers.   Expand your marketing know-how and share some brain food. Insights from the man who helped build Chick-fil-A into the marketing powerhouse it … Continue reading

Posted in Better Advertising. Better World., Community Outreach, Exxon Mobil Lecture Series, Social Responsibility | Tagged , , | Leave a comment

TAI Student Danielle Olson Empowering Mayan Women Through Entrepreneurship in Valladolid Mexico

Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship. To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s … Continue reading

Posted in Better Advertising. Better World., Social Responsibility, TAI Alumni | Tagged , , | Leave a comment

TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York. The goal is buy signs, create a documentary, book, and more! Willie says: … Continue reading

Posted in Better Advertising. Better World., Faculty, Social Responsibility | Tagged , , , | 1 Comment

TAI Graduate Students Dish Up Proposals for SMU Dining Services

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—ADmire and 22/23, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for SMU Dining Services. The primary emphases … Continue reading

Posted in Masters in Advertising Program, Social Responsibility | Leave a comment

SMU’s Temerlin Advertising Institute and Publicis Offer Research-based Insight into the Shrinking Sinking Middle Class – Next Tuesday 11/12 at the Angelika

Contact the Temerlin Advertising Institute for questions or more information. RSVP at https://www.surveymonkey.com/s/RSVP-TAI-Nov-2013.

Posted in 1-in-3, Exxon Mobil Lecture Series, Social Responsibility | Leave a comment