Category Archives: SMU Creative

SMU Advertising Students are “Happy” in (and out of) class!

SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams. The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of … Continue reading

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Rethinking Pink: TAI Students Place Fourth Overall, Win Best Promotional Strategy for Client Mary Kay at District National Student Advertising Competition

The National Student Advertising Competition (NSAC) team from SMU competed in the American Advertising Federation (AAF) District 10 regional competition in Austin, Texas on April 17. They placed fourth overall and took home the Best Promotional Strategy trophy in what … Continue reading

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Creative Students Invited to Participate in National “Bus” Tour at the Dallas Art Fair

Leah Foster, a friend of TAI Visiting Executive-in-Residence Willie Baronet, started a National Bus Tour this past weekend at the Dallas Art Fair and several students in Baronet’s Introduction to Creativity class showed up to participate. Using paint, glitter, paper and all … Continue reading

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TAI Creative Students Win American Advertising/ADDY Awards

Students at the Temerlin Advertising Institute at SMU’s Meadows School of the Arts won multiple honors, including Best of Show, in the Student category of the annual American Advertising Federation (AAF) American Advertising Awards local competition, hosted by AAF-Dallas on … Continue reading

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TAI Student Participates in Portfolio Night All Star Week in New York

At its core, Portfolio Night is an event where aspiring young advertising copywriters, art directors and designers meet with several renowned advertising creative directors in a fast-paced evening of advice, networking and recruitment. Hand picked from Portfolio Night 11, twenty-three … Continue reading

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