Category Archives: SMU Creative

Learning Centuries-Old Techniques with Digital Technology

by Cheryl Mendenhall  In all of my classes you will hear me talking about the invention of the movable-type printing press by Johannes Gutenberg back in the 15th century. Movable type had been used in Asia hundreds of years earlier … Continue reading

Posted in Better Advertising. Better World., Faculty, SMU Creative, TAI Classes | Leave a comment

Executive Internship 2016: Diana Herrera

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Diana’s story below. Diana Herrera: Legion Advertising  At Legion, I’ve had the opportunity to work alongside … Continue reading

Posted in Better Advertising. Better World., Internships, Masters in Advertising Program, SMU Creative, TAI Students | Leave a comment

Photographer Stewart Cohen Helps TAI Students See Advertising Through His Lens

by Mark Allen  There are few things more frustrating for a creative advertising student than the moment they realize they’re going to have to settle for producing a lesser idea simply because the better idea requires production techniques, expertise or … Continue reading

Posted in Better Advertising. Better World., SMU Creative, TAI Classes, TAI Students | Leave a comment

Executive Internships 2016: Yiyang (April) Yu

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read April’s story below. Yiyang Yu: The Hall Agency In the Hall Agency, I’ve had the opportunity to design … Continue reading

Posted in Better Advertising. Better World., Graduate Students, Internships, Masters in Advertising Program, SMU Creative | Leave a comment

TAI Students Win Big at the 54th Annual AAF American Advertising Awards local competition

Written by: Willie Baronet TAI students Mackenzie Cimala, Tien Dang, Samantha Butz and Mallory Massa won the majority of honors in the Student category of the 54th annual American Advertising Federation (AAF) American Advertising Awards (formerly the ADDYs) local competition, hosted … Continue reading

Posted in AAF, Awards and Projects, Better Advertising. Better World., Competitions, SMU Creative, TAI Students, Undergraduate Students | Leave a comment

TAI Alumn Spotlight: Jay Chary lands dream job at VICE: Talks about his latest assignments and lessons from TAI

Jay Chary (‘15) was ecstatic to be offered a position as a Junior Creative for VICE’s in-house creative agency. The once punk magazine has now expanded and evolved into a youth media giant, building out a multimedia network including the … Continue reading

Posted in Better Advertising. Better World., SMU Creative, TAI Alumni | Leave a comment

TAI Graduate Student Spotlight: Snow Wang

In mid-October, one of TAI’s second year MA in Advertising students, Snow Wang, began working in the Office of Student Transitions & Orientation. Here she is charged with graphic design projects for Recruitment Materials, Mustang Corral Graphics, Mustang Corral Compass … Continue reading

Posted in Graduate Students, Masters in Advertising Program, Professional Development, SMU Creative, TAI Students | Tagged , , , , | Leave a comment

Design from the Heart 

By Cheryl Mendenhall, Senior Lecturer Here at the Temerlin Advertising Institute we stress the importance of responsibility in advertising, whether that is professional responsibility, social responsibility, or the everyday choices we make in our field. My focus is in graphic … Continue reading

Posted in Better Advertising. Better World., Faculty, Faculty Interviews, Faculty Rants, SMU Creative, Social Responsibility, Uncategorized | Tagged , , , , , | Leave a comment

TAI Alumna Spotlight: Jena Jessen, Designer for the Dallas Mavericks

Jena Jessen (’12) had a long-time dream realized when she was hired as a designer for the Dallas Mavericks in June. In her position, Jessen is responsible for creating graphics, collateral, presentations, infographics and logos for the team. With an average home game attendance of 20,000, … Continue reading

Posted in Better Advertising. Better World., SMU Creative, TAI Alumni | Leave a comment

SMU Advertising Students are “Happy” in (and out of) class!

SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams. The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of … Continue reading

Posted in Masters in Advertising Program, SMU Creative | Tagged , , , | Leave a comment