Category Archives: Masters in Advertising Program

Navigating the Waters of Data-Driven Storytelling at SXSW Interactive 2018

Temerlin Advertising Institute graduate students Jessica Phillips and Catherine Scholl Complexity, Complexity, Complexity In an enlightening talk about data-driven storytelling, we heard from a panel of professionals about how they combine art and scientific data to execute seamless storytelling in … Continue reading

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There is diversity at SXSW Interactive 2018. Yet, it is more of the same.

The United States, Australia, Brasil, Mexico, china, Indonesia, Belgium, Great Britain, Iceland, Canada, Portugal, Italy, France, Turkey, Poland, The Netherlands, and Argentina. What do all these countries have in common? For the next few days, representatives from each country are … Continue reading

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Health and Wellness at SXSW

Advertising students Joél Garza and Gabby Axelson stretched out at the health and wellness expo at SXSW. From acupuncture to mushroom jerky, and sex toys to dental freshners, the Expo was booming with many people of many backgrounds. The sessions on health … Continue reading

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Brand Experiences Standout at SXSW Interactive

SMU graduate students Lesley Warren & Allison Farris explored brand activations at SXSW Interactive. – A brand activation is a campaign, event, or experience to engage with consumers. They are generally interactive and at SXSW are almost uniformly over the top. … Continue reading

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Beyond People in Power, Tech, and Politics: SXSW Sessions Cover Broad Topics

Temerlin Advertising students Hannah Tymochko and Lauren Cole explored sessions beyond marketing and technology at SXSW. CNN’s Jake Trapper paired up with Bernie Sanders to cover an assortment of topics, many of which Sanders felt are not adequately covered on CNN. Some … Continue reading

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SXSW Interactive 2018: Day 1 Surprises

Maloree Malone and Dalya Romaner were teamed up to describe the first day of SXSW Interactive. I have been to South by Southwest before, but never with an Interactive badge and my first day was really fun and interesting!” said … Continue reading

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Silver Robots, Pink Gorillas, and German Engineering at SXSW Interactive

Nina Kesava and Gabriele Petrylaite Courtesy of our fearless leader, Dr. Edwards, we started our day off at the historic Austin landmark, Jo’s coffee shop, home of the famous  “I love you so much” mural. Naturally, Dr. Edwards was unaware that he took us to a social … Continue reading

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TAI Hosts Annual Graduate Student Cookout for Graduate Program Members

Saturday August 27, TAI hosted a barbeque welcoming new students to the graduate program. Graduate Program Coordinator and Professor Peter Noble opened up his home to host invited faculty, staff, and students. “TAI’s Annual Graduate Student Cookout was an opportunity … Continue reading

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TAI 2016-2017 Student Awards

It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above … Continue reading

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TAI Students Attend South by Southwest (SXSW) Conference

This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future. Students attending enrolled in … Continue reading

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