Category Archives: Graduate Students

TAI MA Global Immersion – Week 2 in Hong Kong

The first year MA in Advertising students spent the second week of their global immersion in both Hong Kong and Macau. The week started with an informative guest lecture by Dr. Kara Chan on Branding in Asia followed by an … Continue reading

Posted in Better Advertising. Better World., Global Immersion, Graduate Students, International Advertising, Masters in Advertising Program, Study Abroad | Tagged , , , , | Leave a comment

TAI MA Global Immersion Experience – June 2015 in Hong Kong

After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from … Continue reading

Posted in Global Immersion, Graduate Students, International Advertising, Masters in Advertising Program, Social Responsibility, Uncategorized | Tagged , , | Leave a comment

Congratulations to the MA in Advertising Graduating Class of 2015

What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to … Continue reading

Posted in Better Advertising. Better World., Graduate Students, Masters in Advertising Program, Uncategorized | Tagged , | Leave a comment

TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary … Continue reading

Posted in Better Advertising. Better World., Graduate Students, Masters in Advertising Program, Professional Development, Social Responsibility, TAI Classes | Leave a comment

Rachel Peng’s Thesis Defense

Congratulations to Rachel Peng!  Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.” She has been working on this experimental research for the past year … Continue reading

Posted in Better Advertising. Better World., Engaged Learning, Graduate Students, Masters in Advertising Program, Thesis | Leave a comment

Erin Hedrick’s Thesis Defense

Congratulations to Erin Hedrick!  Yesterday, Friday May 1, 2015, second year MA in Advertising student, Erin Hedrick, successfully defended her thesis research titled, “Building Brand Value: Movie Theaters as Products that Advertise the Experience.” Her adviser was Dr. Carrie La … Continue reading

Posted in Better Advertising. Better World., Graduate Students, Masters in Advertising Program, TAI Students | Tagged , , , , | Leave a comment

Read about Kirk Dunlap’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below. Kirk Dunlap: The Marketing Arm At The Marketing Arm, I’ve had the opportunity … Continue reading

Posted in Graduate Students, Internships, Masters in Advertising Program, TAI Students, Uncategorized | Leave a comment

Read about an Executive Internship from our TAI Second Year MA Student, David Drown

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read David’s story below! David Drown – Slingshot                 Right … Continue reading

Posted in Graduate Students, Internships, Masters in Advertising Program, Professional Development, TAI Students | Leave a comment

See What our Second Year MA in Advertising Students are Doing in their Executive Internships with Dallas Agencies

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read their stories below and see what they are up to!!   Erin Hedrick – The Richards … Continue reading

Posted in Graduate Students, Internships, Masters in Advertising Program | Tagged , , , , | Leave a comment

TAI MA in Advertising Student Spotlight

Jingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. … Continue reading

Posted in Graduate Students, Internships, TAI Students | Tagged , , , | Leave a comment