Category Archives: Graduate Students

The Alien in a Foreign Land – My Story of Integrating at TAI

My parents didn’t understand it. My sisters supported it. A lot of my friends just gave me blank stares. Those were the initial reactions I got when I told them I was going to be pursuing a Masters in Advertising … Continue reading

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TAI Graduate Student Spotlight: Snow Wang

In mid-October, one of TAI’s second year MA in Advertising students, Snow Wang, began working in the Office of Student Transitions & Orientation. Here she is charged with graphic design projects for Recruitment Materials, Mustang Corral Graphics, Mustang Corral Compass … Continue reading

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TAI Graduate Backyard BBQ Mixer

A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.     Students representing several states … Continue reading

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TAI MA Global Immersion – Week 2 in Hong Kong

The first year MA in Advertising students spent the second week of their global immersion in both Hong Kong and Macau. The week started with an informative guest lecture by Dr. Kara Chan on Branding in Asia followed by an … Continue reading

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TAI MA Global Immersion Experience – June 2015 in Hong Kong

After fall and spring courses in advertising, TAI first year MA in Advertising students are off to Hong Kong for the month of June. They take International Advertising, while having guest lectures on Chinese culture and advertising in Asia from … Continue reading

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Congratulations to the MA in Advertising Graduating Class of 2015

What a proud day for everyone, particularly with jobs already secured at places like The Richards Group and Slingshot Advertising as well as others. Congratulations to Erin, Kirk, David, Morgan and Rachel from everyone at TAI-SMU. We look forward to … Continue reading

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TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary … Continue reading

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Rachel Peng’s Thesis Defense

Congratulations to Rachel Peng!  Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.” She has been working on this experimental research for the past year … Continue reading

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Erin Hedrick’s Thesis Defense

Congratulations to Erin Hedrick!  Yesterday, Friday May 1, 2015, second year MA in Advertising student, Erin Hedrick, successfully defended her thesis research titled, “Building Brand Value: Movie Theaters as Products that Advertise the Experience.” Her adviser was Dr. Carrie La … Continue reading

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Read about Kirk Dunlap’s Executive Internship

In the final semester of the Temerlin Advertising Institute’s MA in Advertising program, students work in an executive internship with a Dallas agency. Read Kirks’s story below. Kirk Dunlap: The Marketing Arm At The Marketing Arm, I’ve had the opportunity … Continue reading

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