Category Archives: Faculty Interviews

Meet TAI Adjunct Professor Tom Edwards

Professor Tom Edwards is teaching capstone course ADV 4399 Advertising Campaigns for the Temerlin Advertising Institute this semester. Professor Edwards is the chief digital officer at Agency, Epsilon, where he oversees brand planning, research, data design, digital strategy, digital experience, … Continue reading

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Meet TAI Adjunct Professor Allison Dupuis

Professor Allison Dupuis is teaching ADV 4333 Topics in Digital Media Marketing for the Temerlin Advertising Institute. Professor Dupuis spent several years as a Career Counselor in the Hegi Career Center at SMU. She then transitioned to digital marketing and … Continue reading

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Meet TAI Adjunct Professor & SMU Alumna Elena Andro

Professor Elena Andro is an SMU alumna who is now teaching ADV 2342 Strategic Brand Management 1 for the Temerlin Advertising Institue. Professor Andro has been Manager of Communications for Dallas Area Rapid Transit (DART) for nine years and has experience on … Continue reading

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Meet New TAI Professor Dr. Yan Huang

What made you want to become a professor? I am curious. I always want to figure out a few things. I collect information to feed my curiosity. When I meet people with the same questions, I feel excited to share … Continue reading

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TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

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TAI Student Addie Audette Creates Video Package Featuring TAI

For a final project in her Basic Video and Audio Production course, TAI Digital Media student Addie Audette created a video package featuring the Temerlin Advertising Institute and its programs. For the project, she interviewed both TAI students and faculty … Continue reading

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TAI Professor Willie Baronet’s Documentary “Signs of Humanity” Showing in Two Film Festivals

TAI Creative Advertising Professor Willie Baronet has been purchasing and collecting homeless signs from people across the country since 1993. Over the last twenty-three years he has collected over 1,000 signs. For years, Professor Baronet has displayed these homeless signs … Continue reading

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Design from the Heart 

By Cheryl Mendenhall, Senior Lecturer Here at the Temerlin Advertising Institute we stress the importance of responsibility in advertising, whether that is professional responsibility, social responsibility, or the everyday choices we make in our field. My focus is in graphic … Continue reading

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Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall. La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat … Continue reading

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TAI Professor Talks about Southwest and Virgin Airlines at Love Field

David Hadeler, President of SKSW Advertising and SMU Advertising Professor at the Temerlin Advertising Institute talks about the campaign waged by Virgin America Airlines against Southwest to launch service at gates Love Field in Dallas.  Professor Hadeler is at 1:11 in … Continue reading

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