Category Archives: Faculty

SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for business to succeed. Ever-changing technology landscapes and customer expectations means … Continue reading

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TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

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TAI Student Addie Audette Creates Video Package Featuring TAI

For a final project in her Basic Video and Audio Production course, TAI Digital Media student Addie Audette created a video package featuring the Temerlin Advertising Institute and its programs. For the project, she interviewed both TAI students and faculty … Continue reading

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TAI Professor Willie Baronet’s Documentary “Signs of Humanity” Showing in Two Film Festivals

TAI Creative Advertising Professor Willie Baronet has been purchasing and collecting homeless signs from people across the country since 1993. Over the last twenty-three years he has collected over 1,000 signs. For years, Professor Baronet has displayed these homeless signs … Continue reading

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TAI Professor Willie Baronet to Showcase “We Are All Homeless” and Serve as Panelist for University of Pennsylvania Seminar Series

Over the past twenty years, Willie Baronet, TAI’s Stan Richards Professor in Creative Advertising, has been traveling across the country buying and collecting signs from homeless people. To date, Professor Baronet has collected or purchased over 1,000 signs. He uses … Continue reading

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TAI Faculty Named Judge for Ethics Awards Program

Dr. Carrie La Ferle, Professor of Advertising for the Temerlin Advertising Institute, has been selected as a judge for the upcoming Greater Dallas Business Ethics Awards Program 2016. The selection of judges is based on demonstration and commitment to ethical practices, and … Continue reading

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Learning Centuries-Old Techniques with Digital Technology

by Cheryl Mendenhall  In all of my classes you will hear me talking about the invention of the movable-type printing press by Johannes Gutenberg back in the 15th century. Movable type had been used in Asia hundreds of years earlier … Continue reading

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Dr. Hye Jin Yoon Speaks at Pre-Conference Panel and Presents Paper at the 2016 American Academy of Advertising Annual Conference in Seattle

by Hye Jin Yoon American Academy of Advertising is the flagship organization in the field of advertising and its conference attracts the most prominent advertising scholars, professionals, and students in the U.S. They held the conference in Seattle at the … Continue reading

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TAI Faculty nominated for the 2016 Emerging Leaders Seminar Series

by Sidharth Muralidharan  This Spring, I was nominated by Dr. Sam Holland, Dean of the Meadows School of the Arts, to attend the 2016 Emerging Leaders Weekly Seminar Series. Each Friday, leaders from the SMU Community present and hold group … Continue reading

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How to Succeed in Advertising (and Life): Lessons from Ad Team

Written by: Peter Noble Advertising is a team sport. And being successful in this arena isn’t just a matter of having ninja-like InDesign skills or being near-clairvoyant in media planning. Success is built on a foundation of basic personal characteristics … Continue reading

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