Category Archives: Faculty

TAI Assistant Professor Yan Huang Shares Research on Narrative Persuasion and Attitude Resistance

On Friday, April 13, Yan Huang, Assistant Professor of Advertising in TAI at SMU, shared her research titled “Persuasion and Counter Persuasion: The Impact of Narratives in Health Promotion,” at the TAI Research Brown Bag. Professor Huang’s research examines the … Continue reading

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TAI 2017-2018 Student and Faculty Awards

It’s time to celebrate another wonderful year of student and faculty accomplishments. We’ve recognized the achievements that make the Temerlin Advertising Institute an award-winning institute at SMU, and we could not be more proud of our talented students and faculty. Below … Continue reading

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Step Away From the Google Doc: Fostering True Collaboration

Step Away From the Google Doc Fostering True Collaboration by TAI Professor Amber Benson   Today, Jeff Bridges will deliver the final talk in the SMU Tate Distinguished Lecture series. Most college students know Jeff Bridges for his role as … Continue reading

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WPromote: “Profit Driven Marketing with Facebook”

Wpromote is a digital marketing agency headquartered in California has regional offices in Dallas, San Francisco, Chicago, New York, etc. It is also known as the challenger agency and focuses on search marketing, paid & earned social media, and marketing … Continue reading

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Mentoring (and Caring) for Ad Students

Mentoring (and Caring) for Ad Students by Dr. Alice Kendrick, Marriott Professor of Advertising   Do you have a mentor?  Who is that person?  A professor?  Professional?  This is a question worth asking and a goal worth pursuing. Research indicates that … Continue reading

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Can Agency Culture Foster an Ethical Mindset?

Can Agency Culture Foster an Ethical Mindset? by TAI Professor Dr. Sidharth Muralidharan Business ethics can be broadly defined as a brand’s moral obligations to their stakeholders, employees, consumers, competition, and society at large. Ethics operates at a higher plane than … Continue reading

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TAI Hosts Visiting Scholar Dr. Sukki Yoon for Lecture on Speed-Induced Construal and Perceptions of Advertising Messages

Friday February 23, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Sukki Yoon, associate marketing professor at Bryant University. Dr. Yoon discussed his research, “Slow Versus Fast: How Speed-Induced Construal Affects Perceptions of Advertising Messages,” with many SMU … Continue reading

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TAI Professor Mark Allen Judges BBB Video Contest

TAI Professor Mark Allen was one of six local advertising professionals to act as a judge for the BBB Serving North Central Texas’s video contest. Students from seven local high schools created 1-minute PSAs about BBB’s services to illustrate the … Continue reading

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Meet TAI Adjunct Professor Tom Edwards

Professor Tom Edwards is teaching capstone course ADV 4399 Advertising Campaigns for the Temerlin Advertising Institute this semester. Professor Edwards is the chief digital officer at Agency, Epsilon, where he oversees brand planning, research, data design, digital strategy, digital experience, … Continue reading

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TAI Professor Dr. Hye Jin Yoon Publishes on Corporate Responsibility Campaigns on Social Networking Sites in the Journal of Business Research

TAI’s Associate Professor Dr. Hye Jin Yoon has a paper forthcoming in the Journal of Business Research, which has an impact factor of 3.354. With Dr. Yoon-Joo Lee and Nicole H. O’Donnel of Washington State University, she explored how number … Continue reading

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