Category Archives: Faculty

TAI Faculty Named Judge for Ethics Awards Program

Dr. Carrie La Ferle, Professor of Advertising for the Temerlin Advertising Institute, has been selected as a judge for the upcoming Greater Dallas Business Ethics Awards Program 2016. The selection of judges is based on demonstration and commitment to ethical practices, and … Continue reading

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Learning Centuries-Old Techniques with Digital Technology

by Cheryl Mendenhall  In all of my classes you will hear me talking about the invention of the movable-type printing press by Johannes Gutenberg back in the 15th century. Movable type had been used in Asia hundreds of years earlier … Continue reading

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Dr. Hye Jin Yoon Speaks at Pre-Conference Panel and Presents Paper at the 2016 American Academy of Advertising Annual Conference in Seattle

by Hye Jin Yoon American Academy of Advertising is the flagship organization in the field of advertising and its conference attracts the most prominent advertising scholars, professionals, and students in the U.S. They held the conference in Seattle at the … Continue reading

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TAI Faculty nominated for the 2016 Emerging Leaders Seminar Series

by Sidharth Muralidharan  This Spring, I was nominated by Dr. Sam Holland, Dean of the Meadows School of the Arts, to attend the 2016 Emerging Leaders Weekly Seminar Series. Each Friday, leaders from the SMU Community present and hold group … Continue reading

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How to Succeed in Advertising (and Life): Lessons from Ad Team

Written by: Peter Noble Advertising is a team sport. And being successful in this arena isn’t just a matter of having ninja-like InDesign skills or being near-clairvoyant in media planning. Success is built on a foundation of basic personal characteristics … Continue reading

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Three TAI Faculty Receive Sam Taylor Fellowships

Three TAI faculty members are among the 11 SMU professors who have been awarded Sam Taylor Fellowships from the Sam Taylor Fellowship Fund of the Division of Higher Education, United Methodist General Board of Higher Education and Ministry. The Sam … Continue reading

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Dr. Nicolas Sternsdorff-Cisterna Presents “Is this safe to eat? Food Safety after Fukushima”

Dr. Nicolas Sternsdorff-Cisterna, Assistant Professor, Anthropology, presented his work “Is this safe to eat? Food safety and risk after Fukushima” on Friday at the TAI Research Brown Bag. The participants were taken through the tragedy that struck Japan after a devastating earthquake, … Continue reading

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TAI Professor is Keynote Speaker: 2015 Breakfast for the Bridge

The Bridge’s purpose is to end adult long-term homelessness in Dallas and the surrounding region by developing, coordinating, and/or delivering: Outreach/intake services, Jail diversion/reentry services, Emergency shelter/transitional shelter services, Primary health care/behavioral health care services, Recreational/educational services, Employment income/supported employment income/disability income services, and Affordable housing/supportive housing services. … Continue reading

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Justa vs. Whata: The Importance of Enterprise in Advertising

By: Alice Kendrick When I first moved to Texas, a friend introduced me to the iconic institution Whataburger. First, I learned I had to make a basic choice: theJustaburger or the Whataburger.  Really? “Justa”?????? I thought why settle for Justa … Continue reading

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Perks and Ping Pong

During my senior year in college, one of my final portfolio courses was taught by an art director/copywriter team from Publicis. Halfway through the semester they took us on a tour of their offices and, for whatever reason, I remember … Continue reading

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