Category Archives: Faculty

Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

SPRING 2015 – ADV 5302: Technology Marketing and Advertising  The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and … Continue reading

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Visiting Professor, Dr. Francisco Rejon-Guardia, Presents Personal Branding Workshop

On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?” During the workshop, Dr. Rejón-Guardia … Continue reading

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TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York. The goal is buy signs, create a documentary, book, and more! Willie says: … Continue reading

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TAI Professor Talks about Southwest and Virgin Airlines at Love Field

David Hadeler, President of SKSW Advertising and SMU Advertising Professor at the Temerlin Advertising Institute talks about the campaign waged by Virgin America Airlines against Southwest to launch service at gates Love Field in Dallas.  Professor Hadeler is at 1:11 in … Continue reading

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TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very … Continue reading

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TAI Professor Dr. Yoon Receives Summer Fellowship Award

  Hye Jin Yoon, Ph.D., Assistant Professor of the Temerlin Advertising Institute, has been awarded a 2014 Meadows Summer Fellowship. The $6,000 award will allow Dr. Yoon to conduct research for two projects on social marketing communications: one promoting saving … Continue reading

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TAI Faculty Encourage Hamilton Park Pacesetter Magnet Students to Pursue Advertising

A group of 4th, 5th and 6th graders were visiting SMU from the Hamilton Park Pacesetter Magnet school to learn about Communication related studies on Thursday February 27, 2014. Faculty members from The Temerlin Advertising Institute prepared a 45 minute interactive presentation to … Continue reading

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