Category Archives: Faculty

Meet New TAI Professor Dr. Yan Huang

What made you want to become a professor? I am curious. I always want to figure out a few things. I collect information to feed my curiosity. When I meet people with the same questions, I feel excited to share … Continue reading

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TAI Hosts Annual Graduate Student Cookout for Graduate Program Members

Saturday August 27, TAI hosted a barbeque welcoming new students to the graduate program. Graduate Program Coordinator and Professor Peter Noble opened up his home to host invited faculty, staff, and students. “TAI’s Annual Graduate Student Cookout was an opportunity … Continue reading

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TAI Professor Suzanne Larkin Shares Experience Creating Program to Aid Learning in Children with Dyslexia

Since graduate school, TAI Professor Suzanne Larkin has had a relationship with Texas Scottish Rite Hospital for Children and prototyped a program to aid learning for children with dyslexia. Professor Larkin got her Masters of Fine Arts degree in Visual … Continue reading

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TAI Students Attend South by Southwest (SXSW) Conference

This Spring Break, TAI students and faculty went to South by Southwest (SXSW) to attend the SXSW Conference, which included sessions on Brands & Marketing, Design, Development & Code, Experiential Storytelling, VR/AR and the Intelligent Future. Students attending enrolled in … Continue reading

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TAI Professor Sidharth Muralidharan’s Research Accepted to “Journal of Advertising Research”

TAI Assistant Professor Sidharth Muralidharan has been published in various academic journals, with five more publications forthcoming. His main research focuses are cross-cultural studies and advertising’s impact on mitigating social and environmental issues. His most recent accepted publication is titled “‘Green’ … Continue reading

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ExxonMobil Lecture Series: “Signs of Humanity” Screening

Tuesday, February 28, the Temerlin Advertising Institute hosted a public screening and Q&A of documentary “Signs of Humanity” at the Angelika Film Center as part of its 2017 ExxonMobil Lecture Series. “Signs of Humanity” is a documentary film created by … Continue reading

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SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for business to succeed. Ever-changing technology landscapes and customer expectations means … Continue reading

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TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

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TAI Student Addie Audette Creates Video Package Featuring TAI

For a final project in her Basic Video and Audio Production course, TAI Digital Media student Addie Audette created a video package featuring the Temerlin Advertising Institute and its programs. For the project, she interviewed both TAI students and faculty … Continue reading

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TAI Professor Willie Baronet’s Documentary “Signs of Humanity” Showing in Two Film Festivals

TAI Creative Advertising Professor Willie Baronet has been purchasing and collecting homeless signs from people across the country since 1993. Over the last twenty-three years he has collected over 1,000 signs. For years, Professor Baronet has displayed these homeless signs … Continue reading

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