Category Archives: Faculty

Temerlin Advertising Institute Hosts Dr. Padmini Patwardhan from Winthrop University as 2015-2016 Research Fellow

Dr. Patwardhan visited TAI last week to undertake research related to leadership issues in the advertising industry. She spent her week interviewing faculty and industry professionals to gain insight into the leadership process. She will also be undertaking interviews with executives … Continue reading

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Marketing Communications Should Build Relationships

Having the privilege to teach in The Temerlin ADVERTISING Institute, I was thinking about my current graduate course, Consumer Engagement Strategies, and the concept of “advertising.” After much thought, I simply no longer believe that advertising is a particularly relevant or … Continue reading

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TAI and SMU’s Ad Club Kickoff Party – Ozona Grill

What better way to start off the 2015-2016 academic year than with new and old advertising students, faculty and staff, as well as a great venue and food!   Monday, August 31st, TAI and SMU’s Ad Club hosted a kickoff party … Continue reading

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TAI Graduate Backyard BBQ Mixer

A great time was had by new and returning MA in advertising students as well as TAI Faculty & Staff last week at the home of Professor Noble, Co-ordinator of the TAI MA in Advertising program.     Students representing several states … Continue reading

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Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall. La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat … Continue reading

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Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again. Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter … Continue reading

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Temerlin Advertising Institute (TAI) invites applications for 2015 & 2016 Research Fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.           The purpose … Continue reading

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Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

SPRING 2015 – ADV 5302: Technology Marketing and Advertising  The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and … Continue reading

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Visiting Professor, Dr. Francisco Rejon-Guardia, Presents Personal Branding Workshop

On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?” During the workshop, Dr. Rejón-Guardia … Continue reading

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TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York. The goal is buy signs, create a documentary, book, and more! Willie says: … Continue reading

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