Category Archives: Awards and Projects

TAI Professor Mark Allen Judges BBB Video Contest

TAI Professor Mark Allen was one of six local advertising professionals to act as a judge for the BBB Serving North Central Texas’s video contest. Students from seven local high schools created 1-minute PSAs about BBB’s services to illustrate the … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., Community Outreach, Faculty, Professional Development, Professional Organizations, Social Responsibility | Tagged , , , , , , , , , , | Leave a comment

TAI 2016-2017 Student Awards

It’s been a wonderful year here at Temerlin Advertising Institute. With so many creative, industry, and SMU awards earned by our students, we could not be prouder. Along with external awards, we’ve recognized some of our students who go above … Continue reading

Posted in AAF, Awards and Projects, Better Advertising. Better World., Community Outreach, Engaged Learning, Graduate Students, Professional Organizations, Scholarship, Scholarships, SMU Creative, TAI Students, Undergraduate Students | Tagged , , , , , , , , , , , , , | Leave a comment

TAI Professor Sidharth Muralidharan’s Research Accepted to “Journal of Advertising Research”

TAI Assistant Professor Sidharth Muralidharan has been published in various academic journals, with five more publications forthcoming. His main research focuses are cross-cultural studies and advertising’s impact on mitigating social and environmental issues. His most recent accepted publication is titled “‘Green’ … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., Faculty, Faculty Research, Research, Social Responsibility | Tagged , , , , , , , , | Leave a comment

ExxonMobil Lecture Series: “Signs of Humanity” Screening

Tuesday, February 28, the Temerlin Advertising Institute hosted a public screening and Q&A of documentary “Signs of Humanity” at the Angelika Film Center as part of its 2017 ExxonMobil Lecture Series. “Signs of Humanity” is a documentary film created by … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., Community Outreach, Faculty, Upcoming Events | Tagged , , , , , , , , , , | Leave a comment

SMU Ad Team Leaders Expectations for Competition

With their first workshop completed, SMU’s NSAC Ad Team has begun their work toward creating a campaign for Tai Pei Frozen Asian Foods. SMU’s Ad Team is broken up into four smaller teams: Creative, Strategy/Planning, Media & Research, and Account. … Continue reading

Posted in AAF, Ad Team, Awards and Projects, Better Advertising. Better World., Competitions, Professional Development, Professional Organizations, TAI Students, Undergraduate Students | Tagged , , , , , , , , | Leave a comment

TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., Faculty, Faculty Interviews, Faculty Research, Professional Development | Tagged , , , , , , , | Leave a comment

TAI Alum Jenny Lanier (’11) Featured in 2016 Communication Arts Advertising Annual

TAI Alum (’11) Jenny Lanier has had a very successful career since her graduation from SMU. In her three years as an Art Director at Moroch, Lanier accomplished a lot, working with clients like McDonald’s, Coca-Cola, and Mattress Giant. Recently, … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., Personal Branding, SMU Creative, TAI Alumni, TAI Students, Undergraduate Students | Tagged , , , , , , , , , , | Leave a comment

TAI Digital Media Strategy Students Dive Into The Changing Landscape of Fast-Casual Dining

With the success of fast-casual restaurants on the rise, fast-food chains have to find new ways to attract customers as they’re losing market share to their fast-casual competitors. Many restaurants are trying to appeal to the popular consumer segment of … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., TAI Classes, TAI Students, Undergraduate Students | Tagged , , , , , , | Leave a comment

TAI Professor Willie Baronet to Showcase “We Are All Homeless” and Serve as Panelist for University of Pennsylvania Seminar Series

Over the past twenty years, Willie Baronet, TAI’s Stan Richards Professor in Creative Advertising, has been traveling across the country buying and collecting signs from homeless people. To date, Professor Baronet has collected or purchased over 1,000 signs. He uses … Continue reading

Posted in Awards and Projects, Faculty, Social Responsibility | Leave a comment

TAI Students Participate in the 2016 Most Promising Multicultural Students Program

TAI students Marissa Lopez (’16) and Tien Dang (’16) were selected for the AAF’s Most Promising Multicultural Student(MPMS) Class of 2016. The program, held from February 15th to February 18th at The Roosevelt Hotel in New York City, selected only 50 … Continue reading

Posted in AAF, Awards and Projects, Better Advertising. Better World., Competitions, Conference, TAI Students | Leave a comment