Author Archives: Steven Edwards

About Steven Edwards

AA-ARTS(CommArts)

MA in Advertising Class of 2016 at Graduation

CONGRATULATIONS INSTITUTE GRADUATE STUDENTS!! We want to wish success to our graduating students as the class of 2016 move forward into their professional careers. Each one has grown and excelled over the past two years in the program. New knowledge … Continue reading

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2016 Exxon Mobil Lecture Announced – MADMEN to SOULMEN: Spirituality in Advertising

2016 Exxon Mobil Lecture Announced for Thursday, April 21st. A free public lecture that brings together faculty, students, SMU alumni, and the DFW advertising community around an important marketing communication issue. Reception starts at 6 pm. Lecture begins at 7 … Continue reading

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Marketing Communications Should Build Relationships

Having the privilege to teach in The Temerlin ADVERTISING Institute, I was thinking about my current graduate course, Consumer Engagement Strategies, and the concept of “advertising.” After much thought, I simply no longer believe that advertising is a particularly relevant or … Continue reading

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Carrie La Ferle, Ph.D. Discusses Blue Bell Ice Cream Recall

Dr. Carrie La Ferle, of the Temerlin Advertising Institute consults with the media regarding the Blue Bell Ice Cream Recall. La Ferle suggested that during a crisis, it is most important to demonstrate your concern for your customers and treat … Continue reading

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Temerlin Advertising Institute’s Willie Baronet Presents “Home. Again.” at TEDxSMU

Willie Baronet | Faculty | Temerlin Advertising Institute’s Stan Richards Professor in Creative Advertising |Meadows School of the Arts | Home. Again. Meadows School faculty member Willie Baronet opened the TEDxSMU show to a standing ovation (it’s his third TEDxSMU appearance) with the latest chapter … Continue reading

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TAI MA in Advertising Student Spotlight

Jingxue, better known as “Snow,” is a first year MA in Advertising student from mainland China. She is currently in her second semester of the program taking courses in Social Responsibility and Entrepreneurship, Quant/Qualitative Research in Advertising and Research Metrics. … Continue reading

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Temerlin Advertising Institute (TAI) invites applications for 2015 & 2016 Research Fellows

Temerlin Advertising Institute (TAI) at Southern Methodist University invites applications for its 2015-2016 Research Fellows Program. Located in Dallas, TAI is a research-oriented institute composed of distinguished faculty with both industry and academic backgrounds.           The purpose … Continue reading

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2015 ExxonMobil Lecture Announced – David Salyers, VP Marketing, Chick-fil-A

David Salyers, Vice President of Marketing at Chick-fil-A will discuss the connection between relationships and ROI for marketers.   Expand your marketing know-how and share some brain food. Insights from the man who helped build Chick-fil-A into the marketing powerhouse it … Continue reading

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Former Television Host, Mark Bunting, Teaching Technology Marketing Class at Temerlin Advertising Institute

SPRING 2015 – ADV 5302: Technology Marketing and Advertising  The Course: Taking cue from Inside the Actors Studio, this weekly 3-hour class will include guest speakers from some of the industry’s biggest names. We will explore a myriad of topics involving the marketing and … Continue reading

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TAI Students Visit Starcom Media Vest Group in Hong Kong

Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed … Continue reading

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