Author Archives: Erin Hedrick

About Erin Hedrick

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TAI Assistant Professor Dr. Muralidharan Shares Research

On Wednesday, December 10, Dr. Sidharth (Sid) Muralidharan, Assistant Professor of Advertising in TAI, shared his research titled “Are we a product of our environment? Exploring culturally congruent green advertising appeals, novelty, and environmental concern in India and the United States.” Faculty and … Continue reading

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TAI at SMU’s Homecoming!

TAI Celebrates SMU’s 2014 Homecoming Weekend Students and faculty from TAI’s MA in Advertising program celebrated SMU Homecoming by attending the annual parade on Bishop Boulevard. Afterwards they enjoyed free food and entertainment provided by the Meadows School of the Arts!  

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TAI Graduate with Dieste Pays Tribute to Advertising Greats

Arturo Lee, a 2014 graduate of the TAI Masters in Advertising program, is now working at Dieste, a Hispanic marketing agency in Dallas. He and a group of creatives at the agency recently put out a tribute to the great creatives … Continue reading

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Advertising Minor Awarded 2014 Meadows Exploration Awards

Ben Ohene is a film production major and advertising minor at Southern Methodist University. The senior is a transfer from the University of Texas at Arlington and began his journey at SMU in the fall of 2013. Ben is a … Continue reading

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Ad Club Hosts Resume and Interview Workshop

On October 22, 2014  TAI’s Ad Club held a resume workshop and interview prep event. Students brought their resumes and sipped hot cocoa or coffee while learning valuable resume and interview tips from five professors with specialties in accounts, media … Continue reading

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TAI Founding Director Inducted into AAF Southwest Advertising Hall of Fame

Jim Goodnight, founding Director of the Temerlin Advertising Institute at Southern Methodist University, was inducted on Tuesday, October 21, 2014 into the AAF’s Southwest Advertising Hall of Fame. Jim’s career spans some 37 years in marketing communications beginning at BBDO … Continue reading

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MA Students attend AAF Dallas Showcase and Luncheon

Second year MA in Advertising students, Erin, Morgan, Rachel, Kirk and David, spent their lunch on Tuesday with AAF Dallas for their annual Emerging Technologies Showcase and Luncheon. The keynote speaker was Steve Deitz, President and Creative Director of 900lbs … Continue reading

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TAI Student Invents and Markets New Product

Matthew Lee, a current SMU undergraduate Advertising and Computer Science double major, recently created a device called the Zombie Tube, a tennis ball pressurizer. TAI caught up with Lee to learn more about his entrepreneurial efforts. How did you come … Continue reading

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TAI Participates in Communication Disciplines Jobs Fair

On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships … Continue reading

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TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very … Continue reading

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