Monthly Archives: March 2018

Mentoring (and Caring) for Ad Students

Mentoring (and Caring) for Ad Students by Dr. Alice Kendrick, Marriott Professor of Advertising   Do you have a mentor?  Who is that person?  A professor?  Professional?  This is a question worth asking and a goal worth pursuing. Research indicates that … Continue reading

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TAI Students Win 16 Dallas ADDY Awards

The Temerlin Advertising Institute won 16 ADDYs, including Best of Show and a special Judge’s pick, in the student category of The 56th Annual American Advertising Federation (AAF) Dallas American Advertising Awards on March 8th at The Bomb Factory in Deep Ellum. The … Continue reading

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SXSWelcome to Graduate School

by TAI Program Specialist Sandi Edgar New grad students might be surprised by how dissimilar their experiences are compared to undergrad life: smaller classes, expectations of thorough preparation for rigorous discussions, double digit research paper requirements, and reading hundreds of … Continue reading

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Can Agency Culture Foster an Ethical Mindset?

Can Agency Culture Foster an Ethical Mindset? by TAI Professor Dr. Sidharth Muralidharan Business ethics can be broadly defined as a brand’s moral obligations to their stakeholders, employees, consumers, competition, and society at large. Ethics operates at a higher plane than … Continue reading

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Navigating the Waters of Data-Driven Storytelling at SXSW Interactive 2018

Temerlin Advertising Institute graduate students Jessica Phillips and Catherine Scholl Complexity, Complexity, Complexity In an enlightening talk about data-driven storytelling, we heard from a panel of professionals about how they combine art and scientific data to execute seamless storytelling in … Continue reading

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There is diversity at SXSW Interactive 2018. Yet, it is more of the same.

The United States, Australia, Brasil, Mexico, china, Indonesia, Belgium, Great Britain, Iceland, Canada, Portugal, Italy, France, Turkey, Poland, The Netherlands, and Argentina. What do all these countries have in common? For the next few days, representatives from each country are … Continue reading

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Health and Wellness at SXSW

Advertising students Joél Garza and Gabby Axelson stretched out at the health and wellness expo at SXSW. From acupuncture to mushroom jerky, and sex toys to dental freshners, the Expo was booming with many people of many backgrounds. The sessions on health … Continue reading

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Brand Experiences Standout at SXSW Interactive

SMU graduate students Lesley Warren & Allison Farris explored brand activations at SXSW Interactive. – A brand activation is a campaign, event, or experience to engage with consumers. They are generally interactive and at SXSW are almost uniformly over the top. … Continue reading

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Beyond People in Power, Tech, and Politics: SXSW Sessions Cover Broad Topics

Temerlin Advertising students Hannah Tymochko and Lauren Cole explored sessions beyond marketing and technology at SXSW. CNN’s Jake Trapper paired up with Bernie Sanders to cover an assortment of topics, many of which Sanders felt are not adequately covered on CNN. Some … Continue reading

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SXSW Interactive 2018: Day 1 Surprises

Maloree Malone and Dalya Romaner were teamed up to describe the first day of SXSW Interactive. I have been to South by Southwest before, but never with an Interactive badge and my first day was really fun and interesting!” said … Continue reading

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