Monthly Archives: November 2017

TAI’s Dr. Anna Kim Visits San Diego for Association for Consumer Research (ACR) Conference

This October, TAI Assistant Professor Dr. Eunjin (Anna) Kim traveled to San Diego to attend the 2017 Association for Consumer Research (ACR) Conference, a premier marketing conference. She presented a paper titled, “Narrative Advertising Effectiveness: The Role of Ad Relevance, … Continue reading

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TAI Student Jolie Guz Interning with Read Between the Lines

TAI’s advertising students are encouraged to take advantage of as many internship opportunities as possible. Creative track student Jolie Guz has followed that advice, which has allowed her to gain valuable experience in different industries as well as help shape … Continue reading

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TAI Student Austin Inglett Works as Assistant Media Buyer for Davis Lenz Media

TAI digital media strategy student Austin Inglett turned his summer internship with Davis Lenz Media into a permanent Assistant Media Buyer position, where he has conducted media buys for various clients including music festivals and political campaigns. “During [the] spring … Continue reading

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TAI Hosts Dr. Gi Woong Yun for Lecture on Virtual Reality Use and Effects

Friday, October 27, Associate Professor and Director of the Center for Advanced Media Studies at the University of Nevada Reno, Dr. Gi Woong Yun, made a visit to SMU campus and presented his research as part of TAI’s Visiting Scholar … Continue reading

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TAI Student Amy Cooley Interning with Kidd Kraddick Morning Show

TAI student Amy Cooley is spending this fall as a social media intern with the Kidd Kraddick Morning Show. Far from an average internship, Cooley is active with the radio show, on-air and off. “As the social media intern, my … Continue reading

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