Monthly Archives: December 2016

TAI Hosts Portfolio Night for Creative Advertising Students

Wednesday, December 7, TAI hosted a Portfolio Night & Exhibition to display the work of creative advertising majors in both Concepting and Advanced Portfolio classes. The event was held in SMU’s Owen Arts Center and was attended by over 100 … Continue reading

Posted in Better Advertising. Better World., Community Outreach, Portfolio Night, Professional Development, SMU Creative, TAI Classes, TAI Students, Undergraduate Students | Tagged , , , , , , , , , , , | Leave a comment

SMU’s Inaugural Digital Accelerator Program

Entrepreneurship in Dallas is catching on like wildfire. Even Fortune 500s like AT&T are seeking a start-up culture to drive innovation. Innovation is great but must be managed effectively for business to succeed. Ever-changing technology landscapes and customer expectations means … Continue reading

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TAI Professor Anna Kim’s Research on Narrative Advertising Accepted to “Journal of Advertising”

TAI Professor Eunjin (Anna) Kim recently had a research paper accepted in another academic journal for her research titled “Why Narrative Ads Work: An Integrated Process Explanation.” To date, Professor Kim has been published in eight academic journals, with another publication … Continue reading

Posted in Awards and Projects, Better Advertising. Better World., Faculty, Faculty Interviews, Faculty Research, Professional Development | Tagged , , , , , , , | Leave a comment

TAI Student Addie Audette Creates Video Package Featuring TAI

For a final project in her Basic Video and Audio Production course, TAI Digital Media student Addie Audette created a video package featuring the Temerlin Advertising Institute and its programs. For the project, she interviewed both TAI students and faculty … Continue reading

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TAI Alum Marissa Lopez (’16) Shares How Undergraduate Experiences Influenced Her Career Path

Recent TAI graduate Marissa Lopez (’16) is now working as a Junior Art Director at BBDO in New York. Lopez has quite an impressive resume, participating in both the NSAC Ad Team and AAF’s Most Promising Multicultural Student (MPMS) program … Continue reading

Posted in Ad Team, Better Advertising. Better World., Competitions, Internships, Internships, Professional Development, Scholarships, SMU Creative, TAI Alumni, TAI Students, Undergraduate Students | Tagged , , , , , , , , | 1 Comment