Monthly Archives: November 2016

TAI Digital Media Students Reflect on Industry Guest Speakers

In the past month, TAI Professor Eunjin (Anna) Kim hosted several guest speakers in her Digital Media Strategy 1 course. The speakers included: James Moore, Chief Revenue Officer at Simpli.fi; Paul Buckley, President of D Custom; Mike Wylie, Managing Director … Continue reading

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Introducing SMU’s 2017 NSAC Ad Team Members

This year SMU will be competing again in the National Student Advertising Competition (NSAC). Students were selected by Ad Team manager Professor Amber Benson to be a part of SMU’s award-winning Ad Team, Praxis. The Ad Team is broken up … Continue reading

Posted in AAF, Ad Team, Better Advertising. Better World., Competitions, Professional Development, Professional Organizations, TAI Students, Undergraduate Students, Upcoming Events | Tagged , , , , , , , | 2 Comments

TAI Alum Jenny Lanier (’11) Featured in 2016 Communication Arts Advertising Annual

TAI Alum (’11) Jenny Lanier has had a very successful career since her graduation from SMU. In her three years as an Art Director at Moroch, Lanier accomplished a lot, working with clients like McDonald’s, Coca-Cola, and Mattress Giant. Recently, … Continue reading

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TAI Digital Media Strategy Students Dive Into The Changing Landscape of Fast-Casual Dining

With the success of fast-casual restaurants on the rise, fast-food chains have to find new ways to attract customers as they’re losing market share to their fast-casual competitors. Many restaurants are trying to appeal to the popular consumer segment of … Continue reading

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TAI Student Mae Murrell Shares Her Internship Experiences

In her last two years at SMU, TAI student Mae Murrell has interned with three different advertising agencies. Through these experiences she has learned the ins and outs of what agency life is like, including culture, work pace, and the … Continue reading

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TAI Alum Sarah Erickson Returns as Guest Speaker in Professor Mendenhall’s Typography Course

Thursday, November 3, TAI Creative Advertising and Graphic Design Professor Cheryl Mendenhall had a guest speaker lecture in her Typography course. The speaker was TAI Alum Sarah Erickson (’15), who is a designer for Doodle Dog Creative and owner of … Continue reading

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TAI Student Joshua Oh Shares Experience Participating in MAIP Internship and Program

This summer, TAI Digital Media Strategy student Joshua Oh participated in the Multicultural Advertising Internship Program (MAIP). Through this professional development program, a select number of students are chosen every year to participate in summer-long internships across the country, as … Continue reading

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