Monthly Archives: September 2016

TAI Hosts Visiting Scholar Dr. Jooyoung Kim for Lecture on Advertising Engagement

Friday September 30, Temerlin Advertising Institute hosted a lecture by Visiting Scholar Dr. Jooyoung Kim, an associate advertising professor at University of Georgia. Dr. Kim discussed his research, “Advertising Engagement: Conceptualization and Measurement,” with many SMU students and faculty attending … Continue reading

Posted in Better Advertising. Better World., Community Outreach | Tagged , , , , | Leave a comment

TAI Student Idara Akpan Shares Experience Interning With Razorfish Health

Many advertising students dream of working in Chicago or New York City, but competition is fierce and many never get the opportunity. This summer TAI Creative Advertising student Idara Akpan took the chance and applied to work in New York … Continue reading

Posted in Better Advertising. Better World., Internships, SMU Creative, TAI Students, Undergraduate Students | Tagged , , , , , , , | Leave a comment

TAI & AAF Dallas Co-Host Breakfast Event with Government Affairs Speaker Clark Rector

Wednesday, September 21, Temerlin Advertising Institute, joined with AAF Dallas and 4A’s, hosted an event called “Broccoli for Breakfast.” The event offered breakfast to all attendees and a guest speaker Clark Rector, EVP Government Affairs for AAF, and his lecture “A … Continue reading

Posted in AAF, Better Advertising. Better World., Community Outreach, Professional Organizations, Social Responsibility | Tagged , , , , , | Leave a comment

TAI Student Jackson Foley Shares His Experience Interning at “The Late Show with Stephen Colbert”

Rarely do students get the chance to work everyday on the set of one of their favorite television shows. But this summer TAI Creative Advertising student Jackson Foley had that opportunity. Foley worked as a Production Intern at “The Late … Continue reading

Posted in Better Advertising. Better World., Internships, SMU Creative, TAI Students, Undergraduate Students | Tagged , , , , , , | Leave a comment

TAI Creative Advertising Students Meet with Industry Professionals for Critique

On Monday, September 12, first-year TAI Creative Advertising students in Professor Mark Allen’s Concepting class were given an opportunity that many students will never get – to show their work to multiple industry professionals and get feedback from people who … Continue reading

Posted in Better Advertising. Better World., Professional Development, SMU Creative, TAI Alumni, TAI Classes, TAI Students, Undergraduate Students | Tagged , , , , , , , , | Leave a comment

TAI Alum Jordan Kretchmer’s Company Livefyre Acquired by Adobe

In July of 2009, TAI Alum Jordan Kretchmer (’06) founded Livefyre, a content marketing and engagement platform. In the past seven years Livefyre has grown tremendously, acquiring customers like CNN, Coca-Cola, Major League Baseball, and Cisco. Due to their growing success, … Continue reading

Posted in Better Advertising. Better World., TAI Alumni | Tagged , , , , | Leave a comment

TAI Student Nicki Fletcher Shares Experience Interning On Tour with Steven Tyler and Loving Mary Band

Most advertising students dream of having an amazing job opportunity, working for a huge brand, like Nike or Coca-Cola, or even getting the chance to work with celebrities. This summer, TAI student Nicki Fletcher had that opportunity. Fletcher is an … Continue reading

Posted in Internships, Internships, Professional Development, TAI Students, Undergraduate Students | Tagged , , , | Leave a comment

TAI Professor Willie Baronet to Showcase “We Are All Homeless” and Serve as Panelist for University of Pennsylvania Seminar Series

Over the past twenty years, Willie Baronet, TAI’s Stan Richards Professor in Creative Advertising, has been traveling across the country buying and collecting signs from homeless people. To date, Professor Baronet has collected or purchased over 1,000 signs. He uses … Continue reading

Posted in Awards and Projects, Faculty, Social Responsibility | Leave a comment