Monthly Archives: May 2015

TAI First-Year Graduate Students Present Campaign Proposal to Dude, Sweet Chocolate

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students— Legendary and AMP’D, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for Dude, Sweet Chocolate (DSC). The primary … Continue reading

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Rachel Peng’s Thesis Defense

Congratulations to Rachel Peng!  Second year MA in Advertising student, Rachel Peng, successfully defended her thesis research titled, “The Interaction between Music and Message Frame: A Congruity Approach.” She has been working on this experimental research for the past year … Continue reading

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Erin Hedrick’s Thesis Defense

Congratulations to Erin Hedrick!  Yesterday, Friday May 1, 2015, second year MA in Advertising student, Erin Hedrick, successfully defended her thesis research titled, “Building Brand Value: Movie Theaters as Products that Advertise the Experience.” Her adviser was Dr. Carrie La … Continue reading

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