Temerlin Advertising Institute graduate students tour the Starcom Media Vest offices in Hong Kong. Meeting with the Hong Kong advertising executives is an amazing opportunity for students to learn how culture impacts advertising decisions in Asia and they felt welcomed by the wonderful group at Starcom Media Vest.
With the help of Dr. Kara Chan of Hong Kong Baptist University, Dr. Carrie La Ferle organizes multiple visits to agencies while teaching International Advertising in Hong Kong during the summer. The students are learning, living, and taking in as many cultural experiences as possible.
Findout more at http://smu.edu/temerlin/graduate/