Monthly Archives: May 2014

TAI Student Danielle Olson Empowering Mayan Women Through Entrepreneurship in Valladolid Mexico

Next week Danielle Olson heads to Mexico to work for a nonprofit Dutzi Design which seeks to empower the Mayan women of Valladolid, teaching them entrepreneurship. To support these efforts Danielle has organized a Trunk Show fundraising event to showcase these women’s … Continue reading

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Visiting Professor, Dr. Francisco Rejon-Guardia, Presents Personal Branding Workshop

On Thursday, May 15, Dr. Francisco Rejón-Guardia,Visiting Professor from the University of Granada (Spain), presented a workshop to Temerlin Advertising Institute students and faculty titled “Personal Branding: What Are Your Social Networks Saying About You?” During the workshop, Dr. Rejón-Guardia … Continue reading

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TAI Advertising Professor Willie Baronet Raises the Issue of Homelessness Using Homeless Signs

Temerlin Advertising Institute Professor Willie Baronet is seeking support via a crowd funding campaign for a coast to coast homeless sign buying trip from Seattle, through LA, to New York. The goal is buy signs, create a documentary, book, and more! Willie says: … Continue reading

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TAI Professor Talks about Southwest and Virgin Airlines at Love Field

David Hadeler, President of SKSW Advertising and SMU Advertising Professor at the Temerlin Advertising Institute talks about the campaign waged by Virgin America Airlines against Southwest to launch service at gates Love Field in Dallas.  Professor Hadeler is at 1:11 in … Continue reading

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SMU Advertising Students are “Happy” in (and out of) class!

SMU’s Spring 2014 Intro to Creativity class comes together to create a Happy Video inspired by Pharrell Williams. The Temerlin Advertising Institute class explores creativity and the creative thinker’s role in shaping the culture in advertising. The class is part of … Continue reading

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TAI Graduate Students Dish Up Proposals for SMU Dining Services

As a final project for the Responsibility and Social Entrepreneurship (ADV 6372) class, two teams of Temerlin Advertising Institute graduate students—ADmire and 22/23, under the supervision of Assistant Professor Sidharth Muralidharan—created advertising campaign proposals with a social responsibility focus for SMU Dining Services. The primary emphases … Continue reading

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TAI Participates in Communication Disciplines Jobs Fair

On April 29, the Temerlin Advertising Institute, along with other SMU communication disciplines and the help of the Hegi Family Career Development Center of SMU, hosted a Job Fair. Almost 30 employers attended and many students secured interviews for internships … Continue reading

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TAI presents to Summit International Preparatory

On May 1, 2014 faculty members of the Temerlin Advertising Institute presented an overview of the advertising profession and the Institute to students from Summit International Preparatory. Approximately 150 6th graders visited SMU for the day. The students were very … Continue reading

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